Automation Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/automation/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 24 Sep 2024 09:34:37 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Clinch Launches GenAI-Powered ‘Copilot’ https://www.exchangewire.com/blog/2024/09/24/clinch-launches-genai-powered-copilot/ Tue, 24 Sep 2024 13:30:00 +0000 https://www.exchangewire.com/?p=1763255 Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (September 24th, 2024) the launch of a new suite of self-service capabilities designed to redefine what it means to [...]

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]]> Schibsted Marketplaces Partners with goTom to Revolutionise Media Sales & Workflow Automation https://www.exchangewire.com/blog/2024/09/23/schibsted-marketplaces-partners-with-gotom-to-revolutionise-media-sales-workflow-automation/ Mon, 23 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1763214 goTom, a leading provider of specialised CRM and order management platforms for digital advertising, is proud to announce a strategic partnership with Schibsted Marketplaces, the premier developer and operator of marketplaces in the Nordic countries. This collaboration aims to enhance [...]

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]]> Clinch’s Flight Control Extends Advertising Reach & Personalisation Across Audio Channels https://www.exchangewire.com/blog/2024/02/08/clinchs-flight-control-extends-advertising-reach-personalisation-across-audio-channels/ Thu, 08 Feb 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1757833 Clinch, the leader in dynamic ad serving and personalisation, announced today (February 8th, 2024) the ability to extend its award-winning workflow automation and omnichannel creative personalisation capabilities to audio channels. This development empowers advertisers to seamlessly serve campaigns across multiple [...]

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]]> Teads & Ipsos Partner on Global AI-Driven Analysis Revealing Key Elements for Engaging Omnichannel Automotive Campaigns https://www.exchangewire.com/blog/2023/09/29/teads-ipsos-partner-on-global-ai-driven-analysis-revealing-key-elements-for-engaging-omnichannel-automotive-campaigns/ Fri, 29 Sep 2023 08:44:27 +0000 https://www.exchangewire.com/?p=1751197 Teads, the platform that means business, announce the groundbreaking results of its collaborative research with Ipsos, which focused on unraveling the key creative elements that ignite the engine of success in the omnichannel automotive campaign landscape. 

By leveraging Ipsos' cutting-edge AI [...]

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]]> Sojern & Profitroom Join Forces to Drive Direct Hotel Bookings https://www.exchangewire.com/blog/2023/08/03/sojern-profitroom-join-forces-to-drive-direct-hotel-bookings/ Thu, 03 Aug 2023 12:05:40 +0000 https://www.exchangewire.com/?p=1749326 Sojern, the leading travel marketing platform, and Profitroom, a globally renowned award-winning booking and technology platform, today (August 3rd, 2023) announced a new collaboration. In today’s era, where hotels closely monitor their budgets, the collaboration aims to equip hotels worldwide [...]

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]]> Playground xyz’s Solution on YouTube Makes it Easy for Brands to PinPoint Efficiency Hurdles & Drive Attention in Real-Time https://www.exchangewire.com/blog/2023/07/24/playground-xyzs-solution-on-youtube-makes-it-easy-for-brands-to-pinpoint-efficiency-hurdles-drive-attention-in-real-time/ Mon, 24 Jul 2023 15:10:43 +0000 https://www.exchangewire.com/?p=1748509 Attention measurement and optimisation provider, Playground xyz Attention Intelligence Solution (AIP) announced today (July 24th, 2023), its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their Youtube ad [...]

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]]> New Research from Theorem Finds Media Companies Recognise the Importance of Automation to Scale https://www.exchangewire.com/blog/2023/07/20/new-research-from-theorem-finds-media-companies-recognise-the-importance-of-automation-to-scale/ Thu, 20 Jul 2023 10:59:58 +0000 https://www.exchangewire.com/?p=1748431 Theorem Inc., a full-service flexible digital marketing and tech solutions provider with over 20 years of experience successfully streamlining ad operations, conducted research exploring the experience and sentiment ad operations and sales professionals have with the automation process, and the [...]

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]]> Adnami Outlines New Metrics for The Measurement of Attention in High Impact Advertising https://www.exchangewire.com/blog/2023/06/08/adnami-outlines-new-metrics-for-the-measurement-of-attention-in-high-impact-advertising/ Thu, 08 Jun 2023 13:05:57 +0000 https://www.exchangewire.com/?p=1746167 Ad tech company Adnami enables media buyers to evaluate the buying of high impact advertising with proprietary predictive attention measurement technology. Born out of the lack of consistency and efficiency in measuring high impact, Adnami has stepped in to deliver [...]

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]]> goTom & SpringServe Collaborate to Make CTV & OTT Video Campaigns More Efficient https://www.exchangewire.com/blog/2023/06/08/gotom-springserve-collaborate-to-make-ctv-ott-video-campaigns-more-efficient/ Thu, 08 Jun 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1746031 goTom has today (June 8th, 2023) announced its collaboration with SpringServe to develop a standardised interface for the SpringServe ad server. Unlike many other ad servers that focus on display advertising, SpringServe specialises in delivering video ads. The platform utilises [...]

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]]> MINT crea una rivoluzione nel mondo dell’Advertising con l’obiettivo di potenziare il know-how dell’essere umano attraverso l’Intelligenza Artificiale. https://www.exchangewire.com/blog/2023/05/25/mint-crea-una-rivoluzione-nel-mondo-delladvertising-con-lobiettivo-di-potenziare-il-know-how-dellessere-umano-attraverso-lintelligenza-artificiale/ Thu, 25 May 2023 12:02:19 +0000 https://www.exchangewire.com/?p=1745480 Il software ideato da MINT offre alle aziende l’alleato fondamentale per la migliore gestione di tutte le risorse di advertising, come un ERP o un CRM fanno in altri ambiti aziendali. Grazie all’implementazione e all’utilizzo dell’intelligenza artificiale, ora si è [...]

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