Rebrand Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/rebrand/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 22 Nov 2024 12:01:35 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 SmartHub is Now Attekmi: After Rebranding New Solutions & Services Were Introduced https://www.exchangewire.com/blog/2024/11/22/smarthub-is-now-attekmi-after-rebranding-new-solutions-services-were-introduced/ Fri, 22 Nov 2024 12:01:30 +0000 https://www.exchangewire.com/?p=1765060 SmartHub, a programmatic company, has undergone the rebranding process – now it is Attekmi with an extended range of ad tech solutions including AdEx Basic, AdEx Plus, and White Label Ad Exchange.

Operating in the programmatic industry since 2018, SmartHub has [...]

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]]> Equativ fête son premier anniversaire depuis son rebranding, et après avoir atteint 100 millions de dollars de revenus en 2022  https://www.exchangewire.com/blog/2023/06/08/equativ-fete-son-premier-anniversaire-depuis-son-rebranding-et-apres-avoir-atteint-100-millions-de-dollars-de-revenus-en-2022/ Thu, 08 Jun 2023 15:27:02 +0000 https://www.exchangewire.com/?p=1746187 Equativ, plateforme indépendante de monétisation publicitaire, fête son premier anniversaire en tant que nouvelle marque et nouvelle organisation unifiée, à la suite de son rebranding en juin 2022. Sur les 12 derniers mois, la société a enregistré une croissance record [...]

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]]> Equativ Celebrates One-Year Since Rebrand, After Record USD$100m (£79.8m) Global Net Recurring Revenues  https://www.exchangewire.com/blog/2023/06/08/equativ-celebrates-one-year-since-rebrand-after-record-usd100m-79-8m-global-net-recurring-revenues/ Thu, 08 Jun 2023 15:20:02 +0000 https://www.exchangewire.com/?p=1746183 Equativ, the leading independent ad platform, is celebrating one year as a unified organisation following its rebrand from Smart AdServer in June 2022. Achieving multiple advances over the last 12 months, Equativ reported record net recurring revenue uplift last year, [...]

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]]> Privacy-focused Advertising Platform ID Ward Rebrands to Anonymised https://www.exchangewire.com/blog/2023/02/02/privacy-focused-advertising-platform-id-ward-rebrands-to-anonymised/ Thu, 02 Feb 2023 11:20:47 +0000 https://www.exchangewire.com/?p=1741266 Today (2nd February, 2023), ID Ward announced the launch of their new brand: Anonymised. 

Since it launched in 2021, ID Ward’s mission has remained the same: to help publishers and advertisers monetise their audiences in a way that protects personal data. [...]

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