Mobile Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/mobile/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 31 Oct 2024 13:42:52 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 17K+ Apple App Store Apps With Open Programmatic Advertising Enabled Have No Detected Privacy Policies: Pixalate Report https://www.exchangewire.com/blog/2024/10/31/17k-apple-app-store-apps-with-open-programmatic-advertising-enabled-have-no-detected-privacy-policies-pixalate-report/ Thu, 31 Oct 2024 13:42:49 +0000 https://www.exchangewire.com/?p=1764457 Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today (October 31st, 2024) released the September 2024 Open Programmatic Ads and No Detected Privacy Policy Benchmarks Report for the Apple App Store, part of Pixalate’s Privacy Violation [...]

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]]> 12K+ Google Play Store Apps With Open Programmatic Advertising Enabled Have No Detected Privacy Policies: Pixalate Report https://www.exchangewire.com/blog/2024/10/31/pixalate-release-google-apple-privacy-violations-report/ Thu, 31 Oct 2024 09:39:42 +0000 https://www.exchangewire.com/?p=1764438 Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today (October 31st, 2024) released the September 2024 Open Programmatic Ads and No Detected Privacy Policy Benchmarks Report for the Google Play Store, part of Pixalate’s Privacy Violation [...]

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]]> Pixalate Reveals Top 10 Connected TV (CTV) Ad Fraud Types in August 2024 https://www.exchangewire.com/blog/2024/10/04/pixalate-reveals-top-10-connected-tv-ctv-ad-fraud-types-in-august-2024/ Fri, 04 Oct 2024 09:31:03 +0000 https://www.exchangewire.com/?p=1763603 Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, released the Top 10 Connected TV (CTV) Ad Fraud Types in August 2024 for Amazon Fire TV, Roku, Apple TV, and Samsung Smart [...]

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]]> Pixalate Releases Global August 2024 Most Common Mobile In-App Invalid Traffic (IVT) Types Report https://www.exchangewire.com/blog/2024/09/26/pixalate-releases-global-august-2024-most-common-mobile-in-app-invalid-traffic-ivt-types-report/ Thu, 26 Sep 2024 15:30:11 +0000 https://www.exchangewire.com/?p=1763416 Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, today (September 26th, 2024) released the August 2024 Most Common Mobile Invalid Traffic (IVT) Types Report. The report examines the most common types [...]

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]]> From Walled Garden Platforms to Mobile Gaming: Why Advertisers Should Shift their Ad Spend https://www.exchangewire.com/blog/2024/09/24/from-walled-garden-platforms-to-mobile-gaming-why-advertisers-should-shift-their-ad-spend/ Tue, 24 Sep 2024 13:50:53 +0000 https://www.exchangewire.com/?p=1763263 At its A Morning at the Movies event, Digital Turbine revealed research which makes the case for why advertisers should shift more of their ad spend from walled garden platforms to mobile gaming. Speakers outlined why it’s in advertisers’ best [...]

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]]> Yieldmo & NumberEight Achieve a 130% Surge in Ad Spend on In-App Inventory https://www.exchangewire.com/blog/2024/09/10/yieldmo-numbereight-achieve-a-130-surge-in-ad-spend-on-in-app-inventory/ Tue, 10 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762832 In a pioneering move to redefine mobile advertising, Yieldmo has partnered with NumberEight to tackle the complex challenges of mobile addressability, achieving a significant 130% increase in advertising spend for in-app inventory. This notable growth was primarily driven by an [...]

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]]> Pixalate’s Q2 2024 Global Open Programmatic Ad Fraud (IVT) Benchmarks for CTV, Mobile Apps, & Web https://www.exchangewire.com/blog/2024/09/05/pixalates-q2-2024-global-open-programmatic-ad-fraud-ivt-benchmarks-for-ctv-mobile-apps-web/ Thu, 05 Sep 2024 08:17:39 +0000 https://www.exchangewire.com/?p=1762746 Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q2 2024 Global Ad Fraud and Invalid Traffic (IVT) Benchmark Reports, analysing the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising in Q2 2024.

Pixalate [...]

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]]> Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising https://www.exchangewire.com/blog/2024/09/02/pixalate-releases-global-mobile-app-ad-spend-benchmarks-reports-for-open-programmatic-advertising/ Mon, 02 Sep 2024 08:30:10 +0000 https://www.exchangewire.com/?p=1762675 Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic advertising. 

The Q2 2024 report provides a detailed analysis of estimated global open programmatic ad spend [...]

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]]> AdPlayer.Pro presenta innovaciones en tecnología publicitaria programática y actualizaciones de SDK móviles en el primer trimestre de 2024 https://www.exchangewire.com/blog/2024/05/30/adplayer-pro-presenta-innovaciones-en-tecnologia-publicitaria-programatica-y-actualizaciones-de-sdk-moviles-en-el-primer-trimestre-de-2024/ Thu, 30 May 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1760508 AdPlayer.Pro, un proveedor global de tecnología de publicidad en vídeo, anunció los resultados del primer trimestre de 2024, destacando avances significativos en sus capacidades de publicidad programática y mejoras sustanciales en sus SDK móviles.

Según el anuncio, de enero a marzo [...]

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]]> AdPlayer.Pro Unveils Innovations in Programmatic Ad Tech & Mobile SDK Upgrades in Q1 2024 https://www.exchangewire.com/blog/2024/05/30/adplayer-pro-unveils-innovations-in-programmatic-ad-tech-mobile-sdk-upgrades-in-q1-2024/ Thu, 30 May 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1760505 AdPlayer.Pro, a global provider of SaaS video advertising technology, has announced Q1 2024 results, highlighting significant advancements in its programmatic ad capabilities and substantial enhancements to its mobile SDKs.

According to the announcement, from January to March 2024, the AdPlayer.Pro team [...]

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