Mobile Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/mobile/mobile-mobile/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 27 Jul 2023 11:19:46 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Leveraging Attention for Full-Funnel Marketing with DoubleVerify https://www.exchangewire.com/blog/2023/07/27/leveraging-attention-for-full-funnel-marketing-with-doubleverify/ Thu, 27 Jul 2023 11:17:26 +0000 https://www.exchangewire.com/?p=1748959 In this exclusive Q&A, Valentina Giolo, senior Southern Europe business director at DoubleVerify, outlines how marketers are currently leveraging attention, how success is being measured, and how the industry can better utilise the category as it develops.

How is attention currently [...]

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]]> CMA Orders Meta to Sell GIF Library Giphy; Netflix Reports Growing Subscriber Count https://www.exchangewire.com/blog/2022/10/19/cma-orders-meta-to-sell-gif-library-giphy-netflix-reports-growing-subscriber-count/ Wed, 19 Oct 2022 10:50:24 +0000 https://www.exchangewire.com/?p=1732224 In today's ExchangeWire news digest: the UK"s CMA orders Meta to sell Giphy in a "final ruling"; Netflix reports its subscriber count is growing again following major losses earlier in the year; and Singapore deploys new measures in an attempt [...]

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]]> ShowHeroes Group Announces Landmark UK Partnership with Skyrise https://www.exchangewire.com/blog/2022/07/27/showheroes-group-announces-landmark-uk-partnership-with-skyrise/ Wed, 27 Jul 2022 15:25:37 +0000 https://www.exchangewire.com/?p=1713277 ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced a unique UK partnership with leading mobile data intelligence company, Skyrise.
Skyrise helps advertisers, agencies, and media owners to make more informed media choices by providing [...]

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]]> LoopMe Brings In-App Creativity to Life as Official Partner of Cannes Lions 2022 https://www.exchangewire.com/blog/2022/06/16/loopme-brings-in-app-creativity-to-life-as-official-partner-of-cannes-lions-2022/ Thu, 16 Jun 2022 13:49:00 +0000 https://www.exchangewire.com/?p=1702222 LoopMe, a leading brand-focused mobile advertising platform, has announced its official partnership with Cannes Lions.
Bringing a new level of in-app creativity across screens to the International Festival of Creativity 2022, LoopMe will highlight how mobile can bridge the gap between [...]

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]]> Canada to Block Huawei & ZTE from its 5G Networks; Match Drops Restraining Order Against Google https://www.exchangewire.com/blog/2022/05/23/1693905/ Mon, 23 May 2022 12:11:32 +0000 https://www.exchangewire.com/?p=1693905 In today's ExchangeWire news digest: Canada announces it will ban Huawei and ZTE from working on its 5G networks; Match Group drops its request for a temporary restraining order against Google; and Near merges with SPAC Kludeln to list on [...]

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]]> Netflix Looks to Ads as Subscriptions Fall; Meta Clashes with Payment Partners in Brazil https://www.exchangewire.com/blog/2022/04/20/netflix-looks-to-ads-as-subscriptions-fall-meta-clashes-with-payment-partners-in-brazil/ Wed, 20 Apr 2022 11:55:34 +0000 https://www.exchangewire.com/?p=1683538 In today’s ExchangeWire news digest: Netflix turns to ads as subscriptions dwindle; Meta's plans to launch WhatsApp payments in Brazil face resistance in the country; and Just Eat Takeaway announces plans to explore the sale of Grubhub.
 
Netflix explores an ad-supported alternative [...]

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]]> Ogury Amplia il suo Dipartimento Creativo con l’Acquisizione di Motionly https://www.exchangewire.com/blog/2022/04/07/ogury-amplia-il-suo-dipartimento-creativo-con-lacquisizione-di-motionly/ Thu, 07 Apr 2022 07:00:46 +0000 https://www.exchangewire.com/?p=1679248 Ogury, tra i leader mondiali nel mobile brand advertising fondato sulla tutela della privacy, ha annunciato oggi l'acquisizione di Motionly, soluzione SaaS in grado di progettare, distribuire e misurare inserzioni animate multimediali ed interattive all’interno di app e siti web.
Fondata [...]

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]]> Ogury Renforce son Studio Créatif avec L’Acquisition de Motionly https://www.exchangewire.com/blog/2022/04/07/ogury-renforce-son-studio-creatif-avec-lacquisition-de-motionly/ Thu, 07 Apr 2022 07:00:44 +0000 https://www.exchangewire.com/?p=1678923 Ogury, le spécialiste technologique de la publicité mobile ancrée dans le respect de la vie privée, annonce l’acquisition de Motionly, une solution SaaS qui permet de concevoir, déployer et mesurer des formats publicitaires interactifs rich media au sein des applications [...]

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]]> Ogury Expands its Creative Studio with Motionly Acquisition https://www.exchangewire.com/blog/2022/04/07/ogury-expands-its-creative-studio-with-motionly-acquisition/ Thu, 07 Apr 2022 07:00:44 +0000 https://www.exchangewire.com/?p=1679367 Ogury, the global technology leader in mobile advertising anchored in privacy protection,  today announced the acquisition of Motionly, a SaaS solution that designs, deploys and measures interactive rich media animations in-app and in-web.
Motionly was founded in 2017 by Édouard Mercier, [...]

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]]> Ogury Expande su Estudio Creativo con la Adquisición de Motionly https://www.exchangewire.com/blog/2022/04/07/ogury-expande-su-estudio-creativo-con-la-adquisicion-de-motionly/ Thu, 07 Apr 2022 07:00:33 +0000 https://www.exchangewire.com/?p=1679033 Ogury, el líder tecnológico mundial en mobile advertising que actúa como soporte premium para los anunciantes, anunció hoy la adquisición de Motionly, una solución SaaS que diseña, despliega y mide animaciones rich media interactivas in-app e in-web.
Motionly se fundó en [...]

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