Inventory Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/inventory/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 24 Oct 2024 13:04:45 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 DoubleVerify Extends Media Quality Measurement on LinkedIn https://www.exchangewire.com/blog/2024/10/24/doubleverify-extends-media-quality-measurement-on-linkedin/ Thu, 24 Oct 2024 13:04:42 +0000 https://www.exchangewire.com/?p=1764264 DoubleVerify, the leading software platform for digital media measurement, today (October 24th, 2024) announced the expansion of its independent media quality measurement coverage to include LinkedIn’s premium video inventory. This release enables advertisers to ensure their video ads on LinkedIn [...]

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]]> Nexx360 Helps Publishers Maximise Revenue in Complex Programmatic Video Advertising Environment https://www.exchangewire.com/blog/2024/10/24/nexx360-helps-publishers-maximise-revenue-in-complex-programmatic-video-advertising-environment/ Thu, 24 Oct 2024 11:09:29 +0000 https://www.exchangewire.com/?p=1764248 Nexx360’s Programmatic Cloud for Video extends the benefits of the platform’s cloud-based programmatic advertising technology to video. Publishers can increase revenues, control ad auction dynamics, maximise ad delivery rates to increase page load speeds, and reduce their carbon footprint.

The Nexx360 [...]

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]]> 49% of Domains are Classified as High-Risk According to New PIQ Intelligence https://www.exchangewire.com/blog/2024/10/15/49-of-domains-are-classified-as-high-risk-according-to-new-piq-intelligence/ Tue, 15 Oct 2024 09:30:00 +0000 https://www.exchangewire.com/?p=1763891 Picnic, the leading quality media platform, has released alarming findings from its latest Media Quality Report using proprietary PIQ (Picnic Inventory Quality) intelligence. The report reveals that 49% of online domains are classified as high-risk. These high-risk sites are characterised [...]

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]]> Seedtag Achieves 164% Increase in Advertising Performance with Dynamic Placement Optimisation https://www.exchangewire.com/blog/2024/09/17/seedtag-achieves-164-increase-in-advertising-performance-with-dynamic-placement-optimisation/ Tue, 17 Sep 2024 10:39:51 +0000 https://www.exchangewire.com/?p=1763116 Dynamic Placement Optimisation (DPO) from Seedtag, the global contextual advertising company, delivers a remarkable 164% increase in attention compared to standard IAB formats, according to a new analysis from Lumen Research that spanned over 12,000 domains.

A Lumen Research study indicated [...]

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]]> Yieldmo & NumberEight Achieve a 130% Surge in Ad Spend on In-App Inventory https://www.exchangewire.com/blog/2024/09/10/yieldmo-numbereight-achieve-a-130-surge-in-ad-spend-on-in-app-inventory/ Tue, 10 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762832 In a pioneering move to redefine mobile advertising, Yieldmo has partnered with NumberEight to tackle the complex challenges of mobile addressability, achieving a significant 130% increase in advertising spend for in-app inventory. This notable growth was primarily driven by an [...]

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]]> OpenX Announces International Expansion of TV by OpenX Alongside US Enhancements https://www.exchangewire.com/blog/2024/06/04/openx-announces-international-expansion-of-tv-by-openx-alongside-us-enhancements/ Tue, 04 Jun 2024 09:32:32 +0000 https://www.exchangewire.com/?p=1760671 OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (June 4th, 2024)  announced the international expansion of TV by OpenX to Australia, France, Germany, Italy, Japan, Spain, and the United Kingdom. In parallel, OpenX is enhancing TV [...]

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]]> Multilocal Integrates with Onetag to Simplify Access to High-Quality Inventory https://www.exchangewire.com/blog/2024/05/02/multilocal-integrates-with-onetag-to-simplify-access-to-high-quality-inventory-2/ Thu, 02 May 2024 15:21:31 +0000 https://www.exchangewire.com/?p=1760055 Multilocal, the programmatic specialist, has announced a global integration with AI-powered curation platform Onetag. Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally.

Onetag’s smart curation programmatic platform uses impression-level [...]

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]]> Adzymic Partners with Adelaide to Elevate Attention Metrics within Adzymic Premium Exchange https://www.exchangewire.com/blog/2024/05/02/adzymic-partners-with-adelaide-to-elevate-attention-metrics-within-adzymic-premium-exchange/ Thu, 02 May 2024 14:19:40 +0000 https://www.exchangewire.com/?p=1760047 Adzymic, global leading dynamic creative platform, announces its collaboration with Adelaide, the leader in attention-based media quality measurement. This partnership aims to integrate advanced attention metrics into Adzymic Premium Exchange (APX), revolutionising the landscape of digital advertising for advertisers and [...]

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]]> Multilocal Integrates with Onetag to Simplify Access to High-Quality Inventory https://www.exchangewire.com/blog/2024/04/23/multilocal-integrates-with-onetag-to-simplify-access-to-high-quality-inventory/ Tue, 23 Apr 2024 07:54:38 +0000 https://www.exchangewire.com/?p=1759740 Multilocal, the programmatic specialist, has announced a global integration with AI-powered curation platform Onetag. Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally.

Onetag’s smart curation programmatic platform uses impression-level [...]

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]]> FreeWheel Partners with Lotame to Offer Addressable Audiences at Scale on CTV Inventory Across EMEA https://www.exchangewire.com/blog/2024/04/08/freewheel-partners-with-lotame-to-offer-addressable-audiences-at-scale-on-ctv-inventory-across-emea/ Mon, 08 Apr 2024 12:00:09 +0000 https://www.exchangewire.com/?p=1759275 FreeWheel, the global technology platform for the television advertising industry, has today (April 8th, 2024) announced a partnership with Lotame, the technology company that makes data smarter, faster, and easier to use for digital marketers, to expand audience data across [...]

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