Artificial Intelligence Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/artificial-intelligence/ ExchangeWire provides global data and insight on media, marketing and commerce Mon, 21 Oct 2024 09:18:34 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Digest: Perplexity Seeks $1bn Funding Round https://www.exchangewire.com/blog/2024/10/21/digest-perplexity-seeks-1bn-funding-round/ Mon, 21 Oct 2024 09:16:02 +0000 https://www.exchangewire.com/?p=1764060 In today's Digest: AI-powered search engine Perplexity seeks massive funding round; Alibaba Group’s Quanzhantui digital marketing tool boosts revenues; ITV seeks Head Of Generative AI Innovation to drive AI-driven content creation.

AI-powered search engine Perplexity is reportedly looking to raise up [...]

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]]> Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising https://www.exchangewire.com/blog/2024/03/28/greenbids-the-goodnet-unite-to-integrate-ethical-metrics-in-programmatic-advertising/ Thu, 28 Mar 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1759027 In an industry-first move, Greenbids, the frontrunner in AI-driven sustainable advertising solutions, has announced a strategic partnership with The GoodNet, the ethical intelligence company. This collaboration is set to revolutionise the programmatic advertising ecosystem by integrating The GoodNet's GoodIQ Ethical [...]

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]]> Basil Chua of Multiverse Partners on Navigating APAC’s Advertising Landscape https://www.exchangewire.com/blog/2024/02/23/basil-chua-of-multiverse-partners-on-navigating-apacs-advertising-landscape/ Fri, 23 Feb 2024 02:00:00 +0000 https://www.exchangewire.com/?p=1758198 The digital advertising landscape in APAC is characterised by rapid growth, technological innovation, and the critical importance of cultural and local market nuances. Delving into the evolving dynamics of the APAC, Basil Chua, managing partner at Multiverse Partners, highlights a [...]

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]]> Equativ & Greenbids Partner to Reshape the Sustainable Programmatic Future https://www.exchangewire.com/blog/2023/11/30/equativ-greenbids-partner-to-reshape-the-sustainable-programmatic-future/ Thu, 30 Nov 2023 14:36:37 +0000 https://www.exchangewire.com/?p=1754543 Equativ, the global leading independent ad platform, has announced its innovative new collaboration with Greenbids: an advanced optimisation engine that powers sustainable ad operations using artificial intelligence (AI).

The partnership is a major step in Equativ’s dual mission to both boost [...]

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]]> Need to Know: How Machine Learning is Transforming Ad Targeting https://www.exchangewire.com/blog/2023/10/04/need-to-know-how-machine-learning-is-transforming-ad-targeting/ Wed, 04 Oct 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1751180 An intersection of artificial intelligence and data science, machine learning has propelled digital advertising into a new era, in which enhanced automation and detailed data can be utilised to elevate advertising campaigns. With the deprecation of third-party cookies drawing nearer, [...]

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]]> LoopMe’s Alberico de Nardis on Trends in APAC, AI’s Role in Digital Marketing, and ATS Singapore https://www.exchangewire.com/blog/2023/08/17/loopmes-alberico-de-nardis-on-trends-in-apac-ais-role-in-digital-marketing-and-ats-singapore/ Thu, 17 Aug 2023 01:00:00 +0000 https://www.exchangewire.com/?p=1749617 With ATS Singapore fast approaching, and ahead of their appearance at the event, LoopMe's head of SEA and ANZ, Alberico de Nardis, sat down with ExchangeWire to discuss future trends within APAC, the importance of Ad Net Zero, M&A opportunities [...]

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]]> LoopMe Achieves Carbon Neutrality Seven Years Ahead of Schedule https://www.exchangewire.com/blog/2023/05/03/loopme-achieves-carbon-neutrality-seven-years-ahead-of-schedule/ Wed, 03 May 2023 08:49:15 +0000 https://www.exchangewire.com/?p=1744168 LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announce that it has reached net zero for Scope 1, Scope 2, and Scope 3 emissions, thereby becoming a carbon-neutral advertising partner.

Working with third parties [...]

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]]> LoopMe Announces Global Hires Amid Continued Revenue Growth https://www.exchangewire.com/blog/2023/02/02/loopme-announces-global-hires-amid-continued-revenue-growth/ Thu, 02 Feb 2023 16:28:39 +0000 https://www.exchangewire.com/?p=1741319 LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (February 2nd, 2023) announced new hires on the heels of significant revenue growth – Lisa Coffey as chief revenue officer (CRO) and Andy Sophocli [...]

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]]> Amplified Intelligence Opens Office in Sydney https://www.exchangewire.com/blog/2023/01/31/amplified-intelligence-opens-office-in-sydney/ Tue, 31 Jan 2023 15:09:23 +0000 https://www.exchangewire.com/?p=1741089 Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has opened a new office in Sydney, with Daniel Lyas, VP customer success, first on the ground. Headquartered in Adelaide, this is the company’s second commercial hub in Australia, and [...]

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]]> LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair https://www.exchangewire.com/blog/2022/10/04/loopme-welcomes-former-omd-ceo-mainardo-de-nardis-as-board-chair/ Tue, 04 Oct 2022 15:57:44 +0000 https://www.exchangewire.com/?p=1727886 LoopMe, a leading brand-focused mobile advertising platform, today (October 4th, 2020) announced that Mainardo de Nardis, former CEO of OMD Worldwide, is joining its Board of Directors as chairman.
de Nardis brings more than 30 years of industry and business [...]

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