Snapchat Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/snapchat/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 04 Sep 2024 18:04:21 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 X Launches CTV App; Snapchat Adds New Ad Placements; Amazon’s AI Shopping Assistant Arrives to UK  https://www.exchangewire.com/blog/2024/09/05/x-launches-ctv-app-snapchat-adds-new-ad-placements-amazons-ai-shopping-assistant-arrives-to-uk/ Thu, 05 Sep 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762735 Today’s news: X Launches CTV App; Snapchat Adds New Ad Placements; Amazon’s AI Shopping Assistant Arrives to UK 

In a post on Tuesday, X announced that a beta version of its CTV app is now available on several app stores. The [...]

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]]> Amplified Intelligence Findings Reveal AR Captures Active Attention & Increases Likelihood to Buy by 53% https://www.exchangewire.com/blog/2024/06/06/amplified-intelligence-findings-reveal-ar-captures-active-attention-increases-likelihood-to-buy-by-53/ Thu, 06 Jun 2024 10:25:38 +0000 https://www.exchangewire.com/?p=1760784 Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to assess how augmented reality (AR) lenses captivate audiences. 

Conducted in partnership with global media agency OMD, the research initiative facilitated live [...]

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]]> Snapchat & Lumen Research Release Global Rich Media Attention Measurement Solution https://www.exchangewire.com/blog/2024/03/20/snapchat-lumen-research-release-global-rich-media-attention-measurement-solution/ Wed, 20 Mar 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1758866 Lumen Research, the global attention technology company, has announced a rich media attention measurement partnership with Snapchat that allows advertisers to measure attention across the platform’s range of unique advertising formats. 

Since 2021, Snapchat has been working with Lumen’s patented eye-tracking [...]

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]]> Over Half of Companies Concerned about Unintentional Greenwashing; Microsoft Overtakes Apple as Most Valuable Company; Snapchat Subscribers Skyrocket with AI Features  https://www.exchangewire.com/blog/2024/01/16/over-half-of-companies-concerned-about-unintentional-greenwashing-microsoft-overtakes-apple-as-most-valuable-company-snapchat-subscribers-skyrocket-with-ai-features/ Tue, 16 Jan 2024 08:30:00 +0000 https://www.exchangewire.com/?p=1757209 On today’s ExchangeWire digest: Over Half of Companies Concerned about Unintentional Greenwashing; Microsoft Overtakes Apple as Most Valuable Company; Snapchat Subscribers Skyrocket with AI Features…

Misleading consumers with unintentional greenwashing is a significant concern for many, with data from Ivalua indicating [...]

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]]> Meta challenges EU’s digital rules; Microsoft unveils custom AI chips; Amazon to sell products directly through Snapchat ads  https://www.exchangewire.com/blog/2023/11/16/meta-challenges-eus-digital-rules-microsoft-unveils-custom-ai-chips-amazon-to-sell-products-directly-through-snapchat-ads/ Thu, 16 Nov 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1753791 In today’s ExchangeWire digest, Meta challenges EU’s digital rules; Microsoft unveils custom AI chips; Amazon to sell products directly through Snapchat ads 

Meta challenges EU’s digital rules 

Meta is the first company to publicly challenge the EU’s Digital Markets Act. Within the [...]

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]]> Social platforms told to stop suggesting children as friends; ChatGPT to power new Snapchat lens; Consumers now able to order Amazon Fresh without Prime https://www.exchangewire.com/blog/2023/11/13/social-platforms-told-to-stop-suggesting-children-as-friends-chatgpt-to-power-new-snapchat-lens-consumers-now-able-to-order-amazon-fresh-without-prime/ Mon, 13 Nov 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1753644 On Today’s ExchangeWire digest: Social platforms told to stop suggesting children as friends; ChatGPT to power new Snapchat lens; Consumers now able to order Amazon Fresh without Prime…

Social platforms told to stop suggesting children as friends 

In accordance with the Online [...]

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]]> FAST Use Rising Amongst UK Households; Snap Shares Soar After 2024 DAU Target Leaked https://www.exchangewire.com/blog/2023/10/18/fast-use-rising-amongst-uk-households-snap-shares-soar-after-2024-dau-target-leaked/ Wed, 18 Oct 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1752329 In today's ExchangeWire news digest: Kantar reports that FAST channels are becoming increasingly popular in the UK; Snap saw shares jump after its 2024 DAU target was leaked; and Shopee reports exponential growth of add-to-cart conversions at its live festival [...]

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]]> Microsoft Looks to Close Activision Deal; Snapchat Faces Fine over AI Chatbot https://www.exchangewire.com/blog/2023/10/10/microsoft-looks-to-close-activision-deal-snapchat-faces-fine-over-ai-chatbot/ Tue, 10 Oct 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1751449 In today's ExchangeWire news digest: Microsoft appears set to close its billion-dollar acquisition of Activision Blizzard; the UK's ICO threatens to fine Snapchat for failing to assess the privacy risks of its AI Chatbot; and Netflix pulls the plug on [...]

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]]> OpenAI Seeks New Multi-Billion Dollar Valuation; Snapchat Launches Game for Agencies https://www.exchangewire.com/blog/2023/09/28/openai-seeks-new-multi-billion-dollar-valuation-snapchat-launches-game-for-agencies/ Thu, 28 Sep 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1751154 In today's ExchangeWire news digest: OpenAI reportedly in talks for a share sale that would more than triple its valuation; Snapchat reveals a new game for agency staff; and the EU's Thierry Breton warns Apple it must open up to [...]

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]]> MediaMath files for bankruptcy protection; Snapchat+ Reaches 4 Million Paying Subs https://www.exchangewire.com/blog/2023/07/02/ftx-plans-to-rebuild-crypto-exchange-snapchat-reaches-4-million-paying-subs/ Sun, 02 Jul 2023 22:58:00 +0000 https://www.exchangewire.com/?p=1747663 In today's ExchangeWire news digest: long-standing DSP files for bankruptcy; Snapchat+ hits 4 million paying users in its first year; and APAC companies dominate Data.ai's list of top 50 publishers.

MediaMath files for bankruptcy protection

One of ad tech's longest standing DSPs, [...]

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