GDPR Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/gdpr/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 12 Nov 2024 14:35:31 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 OpenX Promotes Julie Rooney to Chief Privacy Officer https://www.exchangewire.com/blog/2024/11/12/openx-promotes-julie-rooney-to-chief-privacy-officer/ Tue, 12 Nov 2024 14:34:09 +0000 https://www.exchangewire.com/?p=1764790 OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (November 12th, 2024) announced the promotion of Julie Rooney to chief privacy officer and deputy general counsel. This strategic promotion underscores OpenX’s continued commitment to setting the standard [...]

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]]> CPCA & ICO Begin Development of World’s First Regulator-Approved Privacy Certification for Digital Advertising https://www.exchangewire.com/blog/2024/10/09/cpca-ico-begin-development-of-worlds-first-regulator-approved-privacy-certification-for-digital-advertising/ Wed, 09 Oct 2024 09:16:14 +0000 https://www.exchangewire.com/?p=1763760 Today, (October 9th, 2024) the Coalition for Privacy Compliance in Advertising (CPCA) (founded in 2024 by Mattia Fosci, privacy lawyer and CEO at Anonymised) announced it is working with the Information Commissioner’s Office (ICO) to develop the world’s first regulator-approved [...]

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]]> Nano Interactive Bolsters Commercial Team Focusing on Its Next Stage of Growth   https://www.exchangewire.com/blog/2024/10/08/nano-interactive-bolsters-commercial-team-focusing-on-its-next-stage-of-growth/ Tue, 08 Oct 2024 08:32:21 +0000 https://www.exchangewire.com/?p=1763673 Nano, a leader in ID-free, intent-led planning and targeting, has announced key changes to its commercial team structure. This comes as the company focuses on its next stage of growth, helping advertisers meet the increasing challenges of signal loss, consumer privacy, and regulatory pressures, while also helping clients create impactful, consumer-centric campaigns. 

The revamped commercial team will align agency partnerships, brand [...]

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]]> Piwik PRO & Acquia Launch an Integration Aimed at Optimising Website Accessibility & Engagement in a Privacy-Friendly Way https://www.exchangewire.com/blog/2024/10/08/piwik-pro-acquia-launch-an-integration-aimed-at-optimising-website-accessibility-engagement-in-a-privacy-friendly-way/ Tue, 08 Oct 2024 08:10:00 +0000 https://www.exchangewire.com/?p=1763637 Piwik PRO, a privacy-first digital analytics and data activation platform, now connects with Monsido by Acquia, a web governance and accessibility solution. The new integration empowers marketers to deliver optimised, inclusive, and compliant digital experiences.

Piwik PRO enables marketing teams to [...]

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]]> The Stack: New Paramount Created; Xandr Accused of Breaching GDPR  https://www.exchangewire.com/blog/2024/07/12/the-stack-new-paramount-created-xandr-accused-of-breaching-gdpr/ Fri, 12 Jul 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1761570 This week on The Stack: New Paramount Created; Xandr Accused of Breaching GDPR; Streaming Giants Challenge New Canadian Legislation; Spotify Introduces Comments; Today's MadTech Daily Podcast

This week, Skydance Media and Paramount Global finally reached a definitive agreement which [...]

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]]> Lumen’s Mike Follett on the Evolution of the Attention Challenge and the Future of Advertising Metrics https://www.exchangewire.com/blog/2023/10/25/lumens-blaise-lucey-on-the-evolution-of-the-attention-challenge-and-the-future-of-advertising-metrics/ Wed, 25 Oct 2023 09:19:24 +0000 https://www.exchangewire.com/?p=1752766 Ahead of the ExchangeWire LIVE Attention event, CEO at Lumen, Mike Follett, sheds light on the evolving landscape of attention, the significance of data-driven advertising metrics, compliance with privacy legislation, and the innovative possibilities that clients are uncovering.

How has the [...]

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]]> Piwik PRO Passes €12.4m (£10.7m) ARR in the Time of Universal Analytics Sunset https://www.exchangewire.com/blog/2023/09/27/piwik-pro-passes-e12-4m-10-7m-arr-in-the-time-of-universal-analytics-sunset/ Wed, 27 Sep 2023 10:00:00 +0000 https://www.exchangewire.com/?p=1751087 In the first half of 2023, Piwik PRO, a privacy-focused analytics vendor, grew its revenue by 34% and increased the number of its clients by 46%. The company helps more than 10,000 marketers balance effective data collection and privacy compliance [...]

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]]> Ethical Considerations in AI-Driven Advertising: Striking the Right Balance https://www.exchangewire.com/blog/2023/09/20/ethical-considerations-in-ai-driven-advertising-striking-the-right-balance/ Wed, 20 Sep 2023 12:40:17 +0000 https://www.exchangewire.com/?p=1750885 Exploring the multifaceted realm of ethical considerations in AI-driven advertising, we delve into the pressing concerns it raises, highlighting the importance in establishing a balance between AI-driven marketing strategies and ethical values.

AI-driven advertising has revolutionised how businesses connect with their [...]

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]]> Clinch Joins TCF Canada to Champion Data Privacy & Responsible Advertising Practices in the Canadian Market https://www.exchangewire.com/blog/2023/08/17/clinch-joins-tcf-canada-to-champion-data-privacy-responsible-advertising-practices-in-the-canadian-market/ Thu, 17 Aug 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1749587 Today, (August 17th, 2023) Clinch announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent Framework (TCF Canada).

IAB Canada, the national trade association and thought leader for the Canadian interactive marketing and advertising industry, in [...]

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]]> InMobi Acquires Quantcast Choice to Enhance Frictionless Consent Management for Publishers https://www.exchangewire.com/blog/2023/08/16/inmobi-acquires-quantcast-choice-to-enhance-frictionless-consent-management-for-publishers/ Wed, 16 Aug 2023 04:01:00 +0000 https://www.exchangewire.com/?p=1749519 InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations. 

This strategic [...]

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