Transparency Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/transparency/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 12 Nov 2024 10:35:10 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Rethinking Curation: The Key to Reviving the Open Web? https://www.exchangewire.com/blog/2024/11/12/rethinking-curation-the-key-to-reviving-the-open-web/ Tue, 12 Nov 2024 10:35:04 +0000 https://www.exchangewire.com/?p=1764750 In recent weeks, the debate around curation has been heating up. In this op-ed, Fern Potter and Rob Webster give their thoughts on what curation really offers

Recently, discussions around curation have reignited debate, with many critiques missing the point entirely. [...]

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]]> L’Oréal’s Rafael Aquino on Improving Trust in Data Ownership, Transparency and Safety  https://www.exchangewire.com/blog/2024/11/07/loreals-rafael-aquino-on-improving-trust-in-data-ownership-transparency-and-safety/ Thu, 07 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764621 In this opinion piece, Rafael Aquino, head of ad tech and media activation at L’Oréal, discusses how advertisers can improve trust in data ownership, transparency and safety. He looks at cases for both traditional and new privacy-first solutions, investigating how [...]

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]]> TeqBlaze Launches an SPO Toolkit – New Solution for  Supply Chain Optimisation  https://www.exchangewire.com/blog/2024/11/06/teqblaze-launches-an-spo-toolkit-new-solution-for-supply-chain-optimisation/ Wed, 06 Nov 2024 12:06:12 +0000 https://www.exchangewire.com/?p=1764614 TeqBlaze, an expert in programmatic solutions development since 2014, announced the launch of the SPO Toolkit—a supply path analyser designed to enhance transparency, efficiency, and performance within the ad supply chain. This new tool empowers ad tech companies to make [...]

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]]> Pixalate Releases August 2024 Web Publisher Trust Index https://www.exchangewire.com/blog/2024/10/03/pixalate-releases-august-2024-web-publisher-trust-index/ Thu, 03 Oct 2024 08:01:12 +0000 https://www.exchangewire.com/?p=1763554 Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Website Publisher Trust Indexes, a global approach to quality measurement and monthly rankings of the world’s websites, designed to bring unprecedented transparency to the open programmatic [...]

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]]> Virtual Minds Optimises its Technology Portfolio with Carbon Measurement Insights from Cedara https://www.exchangewire.com/blog/2024/10/02/virtual-minds-optimises-its-technology-portfolio-with-carbon-measurement-insights-from-cedara/ Wed, 02 Oct 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1763503 Virtual Minds, operator of the leading European full-stack technology range for the digital advertising market, is launching environmentally friendly, CO2-measured, and reduced programmatic advertising. To this end, the programmatic omnichannel advertising specialist has now entered into a partnership with Cedara, [...]

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]]> Zefr Announces Brand Safety & Suitability Measurement Capability for its Misinformation Category on YouTube https://www.exchangewire.com/blog/2024/09/27/zefr-announces-brand-safety-suitability-measurement-capability-for-its-misinformation-category-on-youtube/ Fri, 27 Sep 2024 08:21:45 +0000 https://www.exchangewire.com/?p=1763425 Zefr, a global leader in brand suitability targeting and measurement, has announced the expansion of its AI-Powered Brand Safety and Suitability Verification solution on YouTube to include reporting for Zefr's industry-aligned misinformation category. 

Zefr's Brand Safety & Suitability Reporting on YouTube [...]

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]]> Haleon Selects PubMatic as Supply Optimisation Partner https://www.exchangewire.com/blog/2024/09/16/haleon-selects-pubmatic-as-supply-optimisation-partner/ Mon, 16 Sep 2024 09:12:40 +0000 https://www.exchangewire.com/?p=1763064 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (September 16th, 2024) announced the launch of a new collaborative approach to supply path optimisation (SPO) for global healthcare company, Haleon.  

PubMatic has been selected by Haleon [...]

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]]> Cedara Launches Out-of-Home (OOH) Measurement Tool for Industry Emissions Transparency https://www.exchangewire.com/blog/2024/08/06/cedara-launches-out-of-home-ooh-measurement-tool-for-industry-emissions-transparency/ Tue, 06 Aug 2024 10:00:00 +0000 https://www.exchangewire.com/?p=1762237 Cedara, the Carbon Intelligence Platform, today (August 6th, 2024) announces the launch of its groundbreaking out-of-home (OOH) measurement tool, setting a new industry standard in sustainability and carbon emissions transparency. This innovative product is the first to measure traditional and [...]

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]]> Podcasts: Play or Skip for Media Buyers?   https://www.exchangewire.com/blog/2024/08/05/podcasts-play-or-skip-for-media-buyers/ Mon, 05 Aug 2024 11:34:15 +0000 https://www.exchangewire.com/?p=1762217 Podcasts provide advertisers with a wealth of opportunities, so why are media buyers holding back? We recap the benefits for brands and advertisers, as well as exploring what’s stopping media buyers from pressing play on the opportunity on a larger [...]

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]]> Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding  https://www.exchangewire.com/blog/2024/08/05/reddit-acquires-ai-startup-google-improves-performance-max-transparency-uk-shelves-tech-project-funding/ Mon, 05 Aug 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762205 On today’s news digest: Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding 

Ad tech acquisitions continue in full swing, with Reddit swiping up Memorable AI to help it improve its ad performance. Launched in 2021, [...]

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