Website Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/website/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 26 Nov 2024 14:24:21 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Cookie Information Releases the Best Free Plan on the Market https://www.exchangewire.com/blog/2024/11/26/cookie-information-releases-the-best-free-plan-on-the-market/ Tue, 26 Nov 2024 14:24:19 +0000 https://www.exchangewire.com/?p=1765129 With more than 5,000 clients, Cookie Information is growing in the cookie consent management space. Now, the company introduces a generous free plan to reinforce the positive growth trajectory.

Balancing marketing efficiency and compliance with privacy laws remains one of the [...]

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]]> Piwik PRO & Acquia Launch an Integration Aimed at Optimising Website Accessibility & Engagement in a Privacy-Friendly Way https://www.exchangewire.com/blog/2024/10/08/piwik-pro-acquia-launch-an-integration-aimed-at-optimising-website-accessibility-engagement-in-a-privacy-friendly-way/ Tue, 08 Oct 2024 08:10:00 +0000 https://www.exchangewire.com/?p=1763637 Piwik PRO, a privacy-first digital analytics and data activation platform, now connects with Monsido by Acquia, a web governance and accessibility solution. The new integration empowers marketers to deliver optimised, inclusive, and compliant digital experiences.

Piwik PRO enables marketing teams to [...]

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]]> Pixalate Releases August 2024 Web Publisher Trust Index https://www.exchangewire.com/blog/2024/10/03/pixalate-releases-august-2024-web-publisher-trust-index/ Thu, 03 Oct 2024 08:01:12 +0000 https://www.exchangewire.com/?p=1763554 Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Website Publisher Trust Indexes, a global approach to quality measurement and monthly rankings of the world’s websites, designed to bring unprecedented transparency to the open programmatic [...]

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]]> René Plug Appointed as Chief Revenue Officer at goTom https://www.exchangewire.com/blog/2024/09/11/rene-plug-appointed-as-chief-revenue-officer-at-gotom/ Wed, 11 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762940 goTom announces the appointment of René Plug as chief revenue officer and member of the executive team. In his new role, René will be responsible for advancing the company’s growth strategy, international expansion, and building and maintaining strategic customer and [...]

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]]> Pixalate’s Q2 2024 Global Open Programmatic Ad Fraud (IVT) Benchmarks for CTV, Mobile Apps, & Web https://www.exchangewire.com/blog/2024/09/05/pixalates-q2-2024-global-open-programmatic-ad-fraud-ivt-benchmarks-for-ctv-mobile-apps-web/ Thu, 05 Sep 2024 08:17:39 +0000 https://www.exchangewire.com/?p=1762746 Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q2 2024 Global Ad Fraud and Invalid Traffic (IVT) Benchmark Reports, analysing the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising in Q2 2024.

Pixalate [...]

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]]> Picnic Launches Inventory Intelligence Tool to Drive a More User-Friendly Ad-Funded Web  https://www.exchangewire.com/blog/2024/01/22/picnic-launches-inventory-intelligence-tool-to-drive-a-more-user-friendly-ad-funded-web/ Mon, 22 Jan 2024 11:13:20 +0000 https://www.exchangewire.com/?p=1757445 Leading user-first media platform Picnic today (January 22nd, 2024) announces the launch of PIQ (Picnic Inventory Quality), a first-of-its-kind inventory intelligence platform capable of assessing a webpage's suitability for effective ad delivery. 

Initial tests have demonstrated that PIQ-passing domains achieve 88%* [...]

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]]> Toutelatele Boosts Core Web Vitals by 57% with Viously’s Optimised Video Player https://www.exchangewire.com/blog/2023/07/21/toutelatele-boosts-core-web-vitals-by-57-with-viouslys-optimised-video-player/ Fri, 21 Jul 2023 09:49:29 +0000 https://www.exchangewire.com/?p=1748480 Viously, a pioneer in optimised video technology for enhanced web performances, and Toutelatele, a leading television news feed, have joined forces to revolutionise user experience through improved web performance. Since integrating the Viously player, Toutelatele has achieved significant results, including [...]

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]]> Nano Interactive Finds 70% of UK Consumers Block Their Personal Data When Online https://www.exchangewire.com/blog/2023/05/04/nano-interactive-finds-70-of-uk-consumers-block-their-personal-data-when-online/ Thu, 04 May 2023 15:20:41 +0000 https://www.exchangewire.com/?p=1744488 While many online advertisers are preparing for Google’s 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise of private browsing is already significantly impacting advertisers’ ability to target users online.

The Tipping Point report, which surveyed 2,000 UK consumers to [...]

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]]> Gaming & Ad Industry Innovators Launch Podcast Dedicated Site for Women Lifting Women https://www.exchangewire.com/blog/2023/04/04/gaming-ad-industry-innovators-launch-podcast-dedicated-site-for-women-lifting-women/ Tue, 04 Apr 2023 11:47:02 +0000 https://www.exchangewire.com/?p=1743456 In honour of International Women’s Day, audience intelligence platform NumberEight and in-game audio pioneer Odeeo are launching a platform dedicated to lifting women in tech (womendontplay.com), a destination to host interviews, resources, and tools for women (and men) in the [...]

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]]> Taboola Signs Exclusive Multi-Year Deal with Time Out to Become New Global Recommendations Provider https://www.exchangewire.com/blog/2022/12/13/taboola-signs-exclusive-multi-year-deal-with-time-out-to-become-new-global-recommendations-provider/ Tue, 13 Dec 2022 17:02:27 +0000 https://www.exchangewire.com/?p=1738875 Taboola, a global leader in powering recommendations for the open web, today (December 13th, 2022) announced a new multi-year deal with Time Out, a global media and hospitality business that inspires and enables people to discover and experience the best [...]

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