Events Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/events/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 06 Aug 2024 12:27:49 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Taboola Data Reveals – Brits More Interested in US Election Than Their Own https://www.exchangewire.com/blog/2024/08/06/taboola-data-reveals-brits-more-interested-in-us-election-than-their-own/ Tue, 06 Aug 2024 12:27:44 +0000 https://www.exchangewire.com/?p=1762264 The UK may have had its first change of ruling party in 14 years, but it appears Brits are far more engaged in the race for the White House. Readership trend data from Taboola reveals Brits were more than four [...]

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]]> Building Bridges at AdTech Connect  https://www.exchangewire.com/blog/2024/08/06/building-bridges-at-adtech-connect/ Tue, 06 Aug 2024 10:00:52 +0000 https://www.exchangewire.com/?p=1762244 Panellists at the launch of AdTech Connect, an initiative for those starting out in ad tech sponsored by Index Exchange and ExchangeWire, reveal their secrets to building out a solid industry network, being a good mentee/mentor, and keeping up with [...]

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]]> DAIVID Research Reveals P&G Campaigns Dominate List of Most Emotionally Engaging Olympics Ads of All Time https://www.exchangewire.com/blog/2024/07/23/daivid-research-reveals-pg-campaigns-dominate-list-of-most-emotionally-engaging-olympics-ads-of-all-time/ Tue, 23 Jul 2024 10:08:38 +0000 https://www.exchangewire.com/?p=1761833 A P&G campaign for the 2014 Winter Games that pays tribute to the role mums play in helping athletes achieve their Olympic dreams is the most emotionally engaging Olympic ad of all time. That’s according to new research from creative [...]

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]]> IPA Bellwether Q2 2024: UK Marketing Budgets Reach Highest Peak in Decade  https://www.exchangewire.com/blog/2024/07/18/ipa-bellwether-q2-2024-uk-marketing-budgets-reach-highest-peak-in-decade/ Thu, 18 Jul 2024 10:53:36 +0000 https://www.exchangewire.com/?p=1761699 The latest IPA Bellwether Report paints a positive picture of marketers’ budgets for the second quarter of 2024, with upwards revisions in every main category. What do industry leaders make of the figures? 

The future is looking bright for the UK’s [...]

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]]> Jeff Green and Andrew Casale join ATS London line-up https://www.exchangewire.com/blog/2024/07/11/jeff-green-and-andrew-casale-join-ats-london-line-up/ Thu, 11 Jul 2024 13:11:51 +0000 https://www.exchangewire.com/?p=1761579 With ATS London a few weeks away, we’re delighted to announce two new headline speakers: Jeff Green and Andrew Casale.

We are thrilled to announce TWO sensational headline speakers for ATS London - Jeff Green and Andrew Casale. Both headliners come [...]

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]]> What to Expect at ATS Singapore 2024 https://www.exchangewire.com/blog/2024/05/23/what-to-expect-at-ats-singapore-2024/ Thu, 23 May 2024 09:39:28 +0000 https://www.exchangewire.com/?p=1760468 In just two months, ExchangeWire’s ATS Singapore will make its 13th splash around the Asia-Pacific. 

ATS Singapore 2024 will bring together the best of APAC’s ad tech scene. We’ll be examining recent industry developments, shedding light on the upcoming challenges and [...]

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]]> Maximising Your Brand Marketing Strategy Around Major Sporting Events – Q&A with Katie Arena, Clinch https://www.exchangewire.com/blog/2024/03/28/maximising-your-brand-marketing-strategy-around-major-sporting-events-qa-with-katie-arena-clinch/ Thu, 28 Mar 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1759119 Katie Arena, VP Marketing at Clinch, outlines some of the challenges marketers face when it comes to marketing around major sporting events such as the Olympics, and how these can be overcome. She expands on delivering an automated and real-time [...]

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]]> IPA Bellwether Q3 23: Total Marketing Budget Growth Slows, Main Media Spend Rises https://www.exchangewire.com/blog/2023/10/19/ipa-bellwether-q3-23-total-marketing-budget-growth-slows-main-media-spend-rises/ Thu, 19 Oct 2023 10:28:08 +0000 https://www.exchangewire.com/?p=1752495 The latest IPA Bellwether report has shown a strong rise in main media spend, but growth in total budgets has continued to slow. What does the industry make of the Q3 results?

The latest IPA Bellwether survey shows the tenth successive [...]

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]]> FAST Use Rising Amongst UK Households; Snap Shares Soar After 2024 DAU Target Leaked https://www.exchangewire.com/blog/2023/10/18/fast-use-rising-amongst-uk-households-snap-shares-soar-after-2024-dau-target-leaked/ Wed, 18 Oct 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1752329 In today's ExchangeWire news digest: Kantar reports that FAST channels are becoming increasingly popular in the UK; Snap saw shares jump after its 2024 DAU target was leaked; and Shopee reports exponential growth of add-to-cart conversions at its live festival [...]

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]]> Innovation, Inventiveness, Inspiration: What The Wires Awards Judges Are Looking For https://www.exchangewire.com/blog/2023/09/26/innovation-inventiveness-inspiration-what-the-wires-awards-judges-are-looking-for/ Tue, 26 Sep 2023 13:00:00 +0000 https://www.exchangewire.com/?p=1751059 The Wires Awards are fast approaching and, at ExchangeWire, we’re gearing up to celebrate the very best in the digital marketing industry.

Celebrated each November, The Wires Global recognises the best use of digital media, marketing, and commerce. Placing a particular [...]

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