Addressability Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/addressability/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 06 Nov 2024 11:25:20 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends https://www.exchangewire.com/blog/2024/11/06/iab-europes-10th-annual-attitudes-to-programmatic-advertising-report-unveils-latest-market-insights-trends/ Wed, 06 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764564 IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic Advertising Report. Now in its 10th year, the report reveals the current state of programmatic [...]

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]]> Q3 in Ad Tech: Trials and Tribulations https://www.exchangewire.com/blog/2024/10/18/q3-in-ad-tech-trials-and-tribulations/ Fri, 18 Oct 2024 10:06:22 +0000 https://www.exchangewire.com/?p=1764014 In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q3 2024. What made headlines over summer?

It’s hard to look anywhere other than Google’s legal wranglings as we look back at [...]

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]]> PubMatic Becomes the First Supply-Side Platform to Integrate with Digiseg https://www.exchangewire.com/blog/2024/09/23/pubmatic-becomes-the-first-supply-side-platform-to-integrate-with-digiseg/ Mon, 23 Sep 2024 10:26:31 +0000 https://www.exchangewire.com/?p=1763235 Digiseg, a leading audience data company, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (September 23rd, 2024) announced the launch of IP-based data integration across Europe. PubMatic is the first supply-side platform (SSP) [...]

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]]> Equativ Appoints Jonathan Haines as Managing Director for UK & Northern Europe https://www.exchangewire.com/blog/2024/09/17/equativ-appoints-jonathan-haines-as-managing-director-for-uk-northern-europe/ Tue, 17 Sep 2024 08:42:16 +0000 https://www.exchangewire.com/?p=1763108 Equativ, the leading global independent ad platform, announces the appointment of Jonathan Haines as the new managing director for the UK and Northern Europe. Previously the head of enterprise sales for curation at Equativ, Haines has been with the company since [...]

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]]> Zeotap Partners with ID5 to Amplify Audience Addressability to Overcome Signal Loss https://www.exchangewire.com/blog/2024/09/05/zeotap-partners-with-id5-to-amplify-audience-addressability-to-overcome-signal-loss/ Thu, 05 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762714 Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5, leading identity provider in the digital advertising industry.

With Safari, Mozilla, and other browsers already operating without third-party cookies, and Google’s recent decision to allow users to [...]

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]]> Equativ & Illuma Partner to Increase Performance, Accuracy & Scale for Advertisers https://www.exchangewire.com/blog/2024/07/30/equativ-illuma-partner-to-increase-performance-accuracy-scale-for-advertisers/ Tue, 30 Jul 2024 13:27:23 +0000 https://www.exchangewire.com/?p=1762073 Equativ, the global independent ad platform, announced an integration with Illuma, the leading contextual-AI firm, that will bring advanced AI-powered audience expansion and content categorisation across Equativ’s curation platform, Equativ Buyer Connect (EBC).Through the partnership with Illuma, Equativ’s media buyers [...]

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]]> Immediate Partners with Mantis to Offer Contextual Brand Safety & Targeting Solution https://www.exchangewire.com/blog/2024/07/01/immediate-partners-with-mantis-to-offer-contextual-brand-safety-targeting-solution/ Mon, 01 Jul 2024 09:50:59 +0000 https://www.exchangewire.com/?p=1761347 Immediate, home to trusted brands that people love, which reach more than a third of UK adults, has announced a technology partnership with Mantis, a leading brand safety and contextual advertising solutions provider. This partnership will provide Immediate’s customers with [...]

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]]> NHS Policy Set to Decide 2024 UK Election https://www.exchangewire.com/blog/2024/06/21/nhs-policy-set-to-decide-2024-uk-election/ Fri, 21 Jun 2024 08:45:26 +0000 https://www.exchangewire.com/?p=1761143 The future of UK healthcare will play a key role in how people vote next month, data today (June 21st, 2024) reveals. The insight, from leading ad tech firm Quantcast, shows that of people engaging in the UK election, the [...]

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]]> Connatix Launches Data Intelligence Suite, Supercharging Video Addressability for Publishers & Advertisers https://www.exchangewire.com/blog/2024/06/11/connatix-launches-data-intelligence-suite-supercharging-video-addressability-for-publishers-advertisers/ Tue, 11 Jun 2024 14:26:17 +0000 https://www.exchangewire.com/?p=1760828 Connatix, the leading video technology company for premium publishers and advertisers, today (June 11th, 2024) announced the launch of its Data Intelligence Suite. This comprehensive offering brings together fragmented identity and contextual data from across the ecosystem to increase addressability [...]

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]]> Prisma Media Solutions Experience of the Unique Identifier Solution: First-id https://www.exchangewire.com/blog/2024/06/04/prisma-media-solutions-experience-of-the-unique-identifier-solution-first-id/ Tue, 04 Jun 2024 08:33:44 +0000 https://www.exchangewire.com/?p=1760668 Prisma Media Solutions is a pioneer in the exploration of third-party cookie-free solutions. For 2 years, our teams have been testing the main alternatives to the end of third-party cookies, including ID5, UTIQ, EUID, RampID, and First-id, in order to [...]

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