M&A Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/ma/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 14 Nov 2024 08:44:50 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Digest: Viant Acquires IRIS.TV; The Guardian to Halt Content Posting on X https://www.exchangewire.com/blog/2024/11/14/digest-viant-acquires-iris-tv-the-guardian-to-halt-content-posting-on-x/ Thu, 14 Nov 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764842 News in brief: Viant Technology acquires IRIS.TV, The Guardian to halt X content posting, and Alliant sold to private equity.

Viant Acquires IRIS.TV

California-based programmatic advertising platform Viant Technology has announced the acquisition of CTV content data platform IRIS.TV for an undisclosed [...]

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]]> Digest: CMA Releases Updated Privacy Sandbox Report; MediaSense Acquires R3 https://www.exchangewire.com/blog/2024/11/13/digest-cma-releases-updated-privacy-sandbox-report-mediasense-acquires-r3/ Wed, 13 Nov 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764820 News in brief: CMA demands revised Privacy Sandbox commitments from Google; MediaSense acquires R3 Media; and Azerion snaps up Goldbach Austria GmbH

CMA demands revised Privacy Sandbox commitments from Google

The UK Competition and Markets Authority (CMA) has issued its latest report [...]

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]]> MadTech Money: Discovering the Latest Ad Tech M&A Trends with FPC’s Rich Ashton https://www.exchangewire.com/blog/2024/10/21/madtech-money-qa-with-fpcs-rich-ashton/ Mon, 21 Oct 2024 11:01:00 +0000 https://www.exchangewire.com/?p=1764073 The hotly-anticipated MadTechMoney event returns with a stellar line-up this week. We caught up with First Party Capital's Managing Director Rich Ashton to discuss the event, ad tech M&A, and much more...

How would you best summarise the MadTechMoney event?

The only [...]

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]]> Ad Tech Investment & M&A: It’s Back https://www.exchangewire.com/blog/2024/07/10/ad-tech-investment-ma-its-back/ Wed, 10 Jul 2024 08:04:14 +0000 https://www.exchangewire.com/?p=1761523 After a prolonged snooze, investment and M&A dormancy in ad tech is perhaps finally at an end. After a steady drizzle of activity, a torrential downpour of consolidation poured upon the industry in June. In this article, ExchangeWire research lead [...]

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]]> CTV & Retail Media: Examining the Walmart-Vizio Acquisition https://www.exchangewire.com/blog/2024/02/29/ctv-retail-media-examining-the-walmart-vizio-acquisition/ Thu, 29 Feb 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1758507 CTV and retail media - two of the key pillars for 2024 across the media, marketing, and e-commerce industries. Therefore, it isn’t surprising that the news that Walmart is set to buy TV manufacturer Vizio for a hefty USD$2.3bn (£1.8bn) [...]

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]]> November’s Ad Industry Financials – Ad Tech (A-M) https://www.exchangewire.com/blog/2023/12/07/novembers-ad-industry-financials-ad-tech-a-m/ Thu, 07 Dec 2023 10:14:00 +0000 https://www.exchangewire.com/?p=1755181 In this edition of our ongoing summary of media and marketing financials for November, we go through the A-M of ad tech companies, and how the firms serving, measuring, and verifying inventory across the supply chain are faring in the [...]

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]]> Google paid USD$26bn for default search engine status; Buzzfeed in talks to sell Complex Networks https://www.exchangewire.com/blog/2023/10/31/google-paid-usd26bn-for-default-search-engine-status-buzzfeed-in-talks-to-sell-complex-networks/ Tue, 31 Oct 2023 08:15:00 +0000 https://www.exchangewire.com/?p=1752906 In today’s ExchangeWire news digest: Google paid USD$26.3bn (£21.7bn) for default search engine status in 2021; Omnicom acquires Flywheel for USD$835m (£688m); and Buzzfeed in advanced talks to sell Complex Networks.

Google paid USD$26bn for default search engine status

Google paid USD$26.3bn [...]

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]]> Microsoft & Activision-Blizzard: Media Implications of the CMA’s Decision https://www.exchangewire.com/blog/2023/05/19/microsoft-activision-blizzard-media-implications-of-the-cmas-decision/ Fri, 19 May 2023 08:51:29 +0000 https://www.exchangewire.com/?p=1744889 In one of the most hard-hitting acts by competition regulators in recent years, the UK Competition and Markets Authority (CMA) blocked Microsoft’s planned USD$69bn (£55bn) acquisition of Activision-Blizzard. Since then, the European Commission has approved the purchase. 

The importance of this [...]

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]]> First Citizens Buy SVB; Twitter Value Declines https://www.exchangewire.com/blog/2023/03/27/first-citizens-buy-svb-twitter-value-declines/ Mon, 27 Mar 2023 10:46:10 +0000 https://www.exchangewire.com/?p=1743277 In today's ExchangeWire news digest: First Citizens agree to buy SVB; Twitter's value more than halves and the firm's source code is leaked; and the CMA update their provisional findings from their probe into Microsoft's planned purchase of Activision Blizzard.

SVB [...]

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]]> YouTube to Take NFL Screening Rights?; Tremor Reportedly Exploring Sale https://www.exchangewire.com/blog/2022/12/22/youtube-to-take-nfl-screening-rights-tremor-reportedly-exploring-sale/ Thu, 22 Dec 2022 09:30:00 +0000 https://www.exchangewire.com/?p=1739213 In today's ExchangeWire digest: YouTube close to NFL streaming deal; Tremor reportedly exploring sale; and US lawmakers plan to curb TikTok.

YouTube to take NFL screening rights?

The National Football League is close to agreeing a deal with Google’s YouTube exclusive rights [...]

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