Exchange Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/exchange/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 24 Oct 2024 11:30:36 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Digest: Spotify Tests New Ad Exchange https://www.exchangewire.com/blog/2024/10/24/digest-spotify-tests-new-ad-exchange/ Thu, 24 Oct 2024 06:00:00 +0000 https://www.exchangewire.com/?p=1764252 News in brief: Spotify gets into the ad exchange business; Nvidia expanding into India's AI market; LinkedIn fined for breaching privacy rules

Spotify is testing a new ad exchange, called Spotify Ad Exchange (SAX), to boost its automated ad offerings, focusing [...]

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]]> Japan Considers Mild AI Regulations; Goldman Sachs Looks to Exit Apple Partnership https://www.exchangewire.com/blog/2023/07/03/japan-considers-milder-ai-regulations-than-eu-goldman-sachs-looks-to-exit-apple-partnership/ Mon, 03 Jul 2023 22:58:00 +0000 https://www.exchangewire.com/?p=1747702 In today's ExchangeWire news digest: Japanese authorities consider a moderate approach to regulating AI; Goldman Sachs may be ending its partnership with Apple; and FTX seeks funding to resurrect its crypto exchange.

Japan deliberates gentle approach to AI regulation 

Japan is reportedly [...]

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]]> FTC Appeals to Federal Court to Stop Microsoft-Activision; Nasdaq to Buy Adenza https://www.exchangewire.com/blog/2023/06/14/ftc-appeals-to-federal-court-to-stop-microsoft-activision-nasdaq-to-buy-adenza/ Wed, 14 Jun 2023 06:00:00 +0000 https://www.exchangewire.com/?p=1746465 In today's ExchangeWire news digest: the FTC asks for an injunction to block Microsoft's purchase of Activison Blizzard; Nasdaq is set to buy Adenza for USD$10.5bn (~£8.3bn); and Insight Partners slashes the target for its latest fund.

FTC asks for injunction [...]

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]]> Yieldmo Signs Strategic Partnership with Cedara to Build Path to Sustainability https://www.exchangewire.com/blog/2023/04/25/yieldmo-signs-strategic-partnership-with-cedara-to-build-path-to-sustainability/ Tue, 25 Apr 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1743914 Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, commemorated Earth Day by announcing its partnership with Cedara, the carbon intelligence platform, to become the first digital advertising platform to holistically [...]

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]]> GumGum Announces Industry’s First 100% Brand Safe Ad Exchange https://www.exchangewire.com/blog/2023/03/16/gumgum-announces-industrys-first-100-brand-safe-ad-exchange/ Thu, 16 Mar 2023 13:06:20 +0000 https://www.exchangewire.com/?p=1742954 GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform.

Verity is already integrated and applied [...]

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]]> Index Exchange Announces Strategic Partnership with Netric Sales AB https://www.exchangewire.com/blog/2023/01/24/index-exchange-announces-strategic-partnership-with-netric-sales-ab/ Tue, 24 Jan 2023 09:56:09 +0000 https://www.exchangewire.com/?p=1740506 Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, today announced its expansion into Northern Europe and the Baltics through an exclusive partnership with Netric Sales AB. The entrance into the region comes on the heels of [...]

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]]> Manadge Continues its Growth in Italy with New Partner Adasta https://www.exchangewire.com/blog/2022/11/11/manadge-continues-its-growth-in-italy-with-new-partner-adasta/ Fri, 11 Nov 2022 11:11:06 +0000 https://www.exchangewire.com/?p=1736794 Manadge, the advertising management platform specialised in programmatic, has announced the extension of its presence in Italy by partnering with sales house Adasta. Using Manadge's technology, Adasta can easily analyse its ad stack and increase monetisation performance across all its [...]

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]]> Index Exchange Acquires Machine Learning Company Rivr https://www.exchangewire.com/blog/2022/06/08/index-exchange-acquires-machine-learning-company-rivr/ Wed, 08 Jun 2022 15:30:21 +0000 https://www.exchangewire.com/?p=1699206 Index Exchange, one of the world’s largest independent ad exchanges, today (8th June) announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specialising in advanced machine learning-based traffic optimisation capabilities.
The acquisition accelerates Index’s efforts to address [...]

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]]> Exciting New Tool that Leverages Attention Time Measurement is Set to Shake up Mobile Advertising https://www.exchangewire.com/blog/2022/04/06/exciting-new-tool-that-leverages-attention-time-measurement-is-set-to-shake-up-mobile-advertising/ Wed, 06 Apr 2022 08:00:41 +0000 https://www.exchangewire.com/?p=1679650 Global lifecycle marketing experts Crimtan are set to revolutionise mobile advertising with a new product that includes a unique Attention Time Measurement Tool (ATT)
In 2021, global ad spend on mobile advertising topped USD$295bn (£224.8bn). But how much of that money [...]

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]]> Verve Group Acquires Smaato, Securing a Spot as a Top 10 Global Ad Exchange https://www.exchangewire.com/blog/2021/07/14/verve-group-acquires-smaato-securing-a-spot-as-a-top-10-global-ad-exchange/ Wed, 14 Jul 2021 13:00:29 +0000 https://www.exchangewire.com/?p=1574849 Verve Group, a privacy-first omnichannel ad platform, today announced the acquisition of Smaato through a subsidiary of its parent company Media and Games Invest SE (MGI). The transaction places Smaato at an enterprise value of USD $170m (£122.6m). The acquisition [...]

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