Content Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/content/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 29 Oct 2024 14:12:01 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 “The theft of publisher content is a real challenge”: Interview with Justine Roberts, Mumsnet https://www.exchangewire.com/blog/2024/10/30/the-theft-of-publisher-content-is-a-real-challenge-interview-with-justine-roberts-mumsnet/ Wed, 30 Oct 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764391 We chat with Justine Roberts CBE, CEO and founder of Mumsnet, to discuss the responsibility of independent publishers, aligning mission and values with financial success, and being the first UK publisher to take legal action against OpenAI...

How do you define [...]

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]]> Seedtag’s Seraphina Davey on How Premium Content Providers Can Continue to Thrive in a Privacy-first World https://www.exchangewire.com/blog/2024/10/23/seedtags-seraphina-davey-on-how-premium-content-providers-can-continue-to-thrive-in-a-privacy-first-world/ Wed, 23 Oct 2024 14:36:03 +0000 https://www.exchangewire.com/?p=1764178 In this Q&A, we chat with Seraphina Davey, global senior vice president of Publisher Partnerships at Seedtag, to discuss the world of premium content and how it can thrive in a privacy-conscious ecosystem.

How can the industry maintain a privacy-first approach, [...]

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]]> MGID Launches MGID+ Product Solution for Premium Publishers https://www.exchangewire.com/blog/2024/09/11/mgid-launches-mgid-product-solution-for-premium-publishers/ Wed, 11 Sep 2024 14:00:00 +0000 https://www.exchangewire.com/?p=1762985 Global advertising platform MGID announces the launch of MGID+, an all-in-one solution for premium publishers looking for solutions beyond monetisation at a time of rapid change on the open web. MGID+ presents monetisation, audience acquisition, and audience engagement tools in [...]

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]]> Teads Unveils Creative Consortium Built to Incubate Innovation to Bolster Results for Advertisers https://www.exchangewire.com/blog/2024/06/14/teads-unveils-creative-consortium-built-to-incubate-innovation-to-bolster-results-for-advertisers/ Fri, 14 Jun 2024 11:17:02 +0000 https://www.exchangewire.com/?p=1761013 Teads, the global media platform, today (June 14th, 2024) announced the formation of a Creative Consortium, a suite of new omnichannel partnerships to further enhance exceptional creative services and maximise campaign results for advertisers. 

The new offerings extend Teads’ ability to [...]

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]]> TikTok Political Content More Confusing & Less Likely to be Trusted, According to New Research https://www.exchangewire.com/blog/2024/06/12/tiktok-political-content-more-confusing-less-likely-to-be-trusted-according-to-new-research/ Wed, 12 Jun 2024 09:21:34 +0000 https://www.exchangewire.com/?p=1760857 People are less likely to trust political content posted on TikTok and find it more confusing than other digital channels.That's according to new research from creative effectiveness platform DAIVID, which is analysing the effectiveness of the digital content posted by [...]

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]]> Taboola Signs Exclusive Deal with Foundry https://www.exchangewire.com/blog/2024/05/31/taboola-signs-exclusive-deal-with-foundry/ Fri, 31 May 2024 10:19:04 +0000 https://www.exchangewire.com/?p=1760634 Taboola, a global leader in powering recommendations for the open web, today (May 31st, 2024) announced a partnership with Foundry, the media, data, and martech division of IDG, Inc., which garners 28 million monthly visitors.

Foundry is utilising Taboola’s suite of [...]

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]]> IAS Report – The State of Brand Safety in Singapore https://www.exchangewire.com/blog/2024/05/28/ias-report-the-state-of-brand-safety-in-singapore/ Tue, 28 May 2024 14:04:49 +0000 https://www.exchangewire.com/?p=1760543 Today, (May 28th, 2024) Integral Ad Science (IAS) announced a Singapore-focused State of Brand Safety Study that uncovers the impact the ad environment has on Singaporean perceptions of brands and their advertising.

Brand safety remains a priority for marketers across the [...]

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]]> Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands https://www.exchangewire.com/blog/2024/05/23/clinch-partners-with-linqia-on-first-to-market-omnichannel-creator-content-experience-for-brands/ Thu, 23 May 2024 14:00:00 +0000 https://www.exchangewire.com/?p=1760424 Clinch, the leader in dynamic ad serving & personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (May 23rd, 2024) a new strategic partnership with Linqia, the premier influencer marketing partner for the world’s leading brands, [...]

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]]> Former Kantar Chief Scientist Mitch Eggers Joins Global Creative Effectiveness Platform DAIVID https://www.exchangewire.com/blog/2024/04/29/former-kantar-chief-scientist-mitch-eggers-joins-global-creative-effectiveness-platform-daivid/ Mon, 29 Apr 2024 10:06:12 +0000 https://www.exchangewire.com/?p=1759931 DAIVID – a global platform that helps advertisers measure and improve the effectiveness of their content at scale – has hired Kantar’s former chief scientist Mitch Eggers. 

Mitch, who spent more than a decade at Kantar, one of the world’s leading [...]

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]]> Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution https://www.exchangewire.com/blog/2024/02/27/jerry-daykin-on-bridging-brand-integrity-and-ad-tech-evolution/ Tue, 27 Feb 2024 10:30:59 +0000 https://www.exchangewire.com/?p=1758402 The importance of safeguarding brand reputation within the complex web of online advertising has never been more critical. Jerry Daykin, a seasoned brand-side marketer with a career spanning roles at Diageo, GSK, and Mondelēz, delves into the challenges and opportunities [...]

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