E-Commerce Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/e-commerce/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 13 Nov 2024 10:01:00 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 StackAdapt is Building an Integration on the Shopify Platform to Optimise Merchant Campaign Efficiency https://www.exchangewire.com/blog/2024/11/13/stackadapt-is-building-an-integration-on-the-shopify-platform-to-optimise-merchant-campaign-efficiency/ Wed, 13 Nov 2024 10:00:42 +0000 https://www.exchangewire.com/?p=1764823 StackAdapt, a leading multi-channel advertising platform, proudly announces its latest integration with Shopify, a provider of essential internet infrastructure for commerce, with a new app on the Shopify App Store. 

Today, Shopify merchants and marketers can seamlessly integrate with StackAdapt to [...]

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]]> What’s Driving The Future of Retail? https://www.exchangewire.com/blog/2024/10/10/whats-driving-the-future-of-retail/ Thu, 10 Oct 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1763815 Lea Karam, Consulting Director at Behave, takes a look at the innovations that will define the future of retail and ecommerce.

The boom of retail media in recent years, in tandem with the rise of social shopping, has made e-commerce a [...]

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]]> GARM Gone; Amazon Partners with TikTok and Pinterest; Epic Games and Spotify Speak Out Against Apple’s Revised DMA Compliance Plan  https://www.exchangewire.com/blog/2024/08/12/garm-gone-amazon-partners-with-tiktok-and-pinterest/ Mon, 12 Aug 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762345 On today’s news digest: GARM Gone; Amazon Strikes E-Commerce Deals with TikTok and Pinterest; Epic Games and Spotify Speak Out Against Apple’s Revised DMA Compliance Plan 

Last week, X lashed out at the World Federation of Advertisers (WFA) and those associated [...]

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]]> Omnicom Reports 5.2% Organic Growth in Q2; UK Amazon Prime Day Sales Hit Record £633m; Labour to Establish AI Regulation  https://www.exchangewire.com/blog/2024/07/18/omnicom-reports-5-2-organic-growth-in-q2-uk-amazon-prime-day-sales-hit-record-633m-labour-to-establish-ai-regulation/ Thu, 18 Jul 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1761685 On today’s news digest: Omnicom Reports 5.2% Organic Growth in Q2; UK Amazon Prime Day Sales Hit Record £633m; Labour to Establish AI Regulation 

Omnicom reported 5.2% organic growth for Q2 2024, predominantly propelled by experiential (17.6% increase) as well as [...]

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]]> Clicks & shifts: Yahoo Study Reveals Daily Habits & Perceptions Towards Mobile Apps & Digital Services in Singapore https://www.exchangewire.com/blog/2024/04/05/clicks-shifts-yahoo-study-reveals-daily-habits-perceptions-towards-mobile-apps-digital-services-in-singapore/ Fri, 05 Apr 2024 10:09:21 +0000 https://www.exchangewire.com/?p=1759254 Clicks and Shifts: Yahoo Singapore Digital Study, delved deep into the daily habits and perceptions of 1,500 users in Singapore towards mobile apps and digital services, revealing intriguing insights into the digital landscape and potential societal concerns.

Findings from the study [...]

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]]> Piwik PRO Broadens its Privacy-Compliant Marketing & E-Commerce Analytics for SMEs’ Needs & Budgets https://www.exchangewire.com/blog/2024/03/13/piwik-pro-broadens-its-privacy-compliant-marketing-e-commerce-analytics-for-smes-needs-budgets/ Wed, 13 Mar 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1758709 Digital analytics and activation vendor Piwik PRO aims to support SMEs in getting the most out of their marketing and e-commerce data by tailoring its offer.

A World Economic Forum study shows that privacy compliance and extracting value from data remain [...]

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]]> DoubleVerify Report on Retail Media Networks Exposes Key Trends & Opportunities for Advertisers in 2024    https://www.exchangewire.com/blog/2023/12/07/doubleverify-report-on-retail-media-networks-exposes-key-trends-opportunities-for-advertisers-in-2024/ Thu, 07 Dec 2023 13:00:00 +0000 https://www.exchangewire.com/?p=1755213 DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 7th, 2023) released its state of retail media report, “The Rise of Retail Media: What to Expect in 2024”, surveying over 400 advertisers and agency [...]

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]]> Commerce Media: Advertising’s New Playground? https://www.exchangewire.com/blog/2023/11/21/commerce-media-advertisings-new-playground/ Tue, 21 Nov 2023 09:00:00 +0000 https://www.exchangewire.com/?p=1753949 In the rapidly evolving world of advertising, a new contender has emerged with the potential to redefine the playing field: commerce media.

Welcome to the revolutionary world of commerce media, where shopping carts meet ad spots, and consumers' clicks tell a [...]

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]]> Picnic/YouGov Survey Finds Brands are Wasting Budget on ‘Annoying’ Ads That Do More Harm Than Good https://www.exchangewire.com/blog/2023/11/20/picnic-yougov-survey-finds-brands-are-wasting-budget-on-annoying-ads-that-do-more-harm-than-good/ Mon, 20 Nov 2023 15:00:50 +0000 https://www.exchangewire.com/?p=1754072 More than two-thirds of people (70%) find digital advertising annoying and unpleasant, while 72% say that bad advertising experiences have negatively affected their perception of a brand, according to new research that lays bare the real damage caused by excessive [...]

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]]> Google paid USD$26bn for default search engine status; Buzzfeed in talks to sell Complex Networks https://www.exchangewire.com/blog/2023/10/31/google-paid-usd26bn-for-default-search-engine-status-buzzfeed-in-talks-to-sell-complex-networks/ Tue, 31 Oct 2023 08:15:00 +0000 https://www.exchangewire.com/?p=1752906 In today’s ExchangeWire news digest: Google paid USD$26.3bn (£21.7bn) for default search engine status in 2021; Omnicom acquires Flywheel for USD$835m (£688m); and Buzzfeed in advanced talks to sell Complex Networks.

Google paid USD$26bn for default search engine status

Google paid USD$26.3bn [...]

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