NFT Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/cryptocurrency/nft/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 25 May 2023 13:50:57 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Commerce Meets Web3 – What Happens Next? https://www.exchangewire.com/blog/2023/05/25/commerce-meets-web3-what-happens-next/ Thu, 25 May 2023 13:00:00 +0000 https://www.exchangewire.com/?p=1744942 It would be an understatement to say the commerce landscape changed significantly over the last few years. Thanks to a shift towards digital at the start of the decade, prompted by the Covid-19 pandemic, e-commerce has boomed: this year, 20.8% [...]

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]]> “People care about Web3 now.”: a discussion with Ben Putley, Alkimi Exchange https://www.exchangewire.com/blog/2023/02/27/people-care-about-web3-now-a-discussion-with-ben-putley-alkimi-exchange/ Mon, 27 Feb 2023 10:00:00 +0000 https://www.exchangewire.com/?p=1742243 Web3’s practical applications are already being felt across various industries. From finance and healthcare to education and gaming, Web3 is providing new opportunities for individuals and businesses to communicate, interact and transact.

Advertising is no different, and Alkimi Exchange sits at [...]

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]]> Is Web3 the next phase of the internet – or just a phase? https://www.exchangewire.com/blog/2023/01/24/is-web3-the-next-phase-of-the-internet-or-just-a-phase/ Tue, 24 Jan 2023 16:30:00 +0000 https://www.exchangewire.com/?p=1740570 Discussions around Web3 have really picked up pace. Whether it's just dipping their toes in blockchain, or taking the plunge into the metaverse, many brands and advertisers have started to take the opportunities seriously. The medium’s most ardent supporters tout [...]

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]]> Microsoft Pours Billions into Expanding OpenAI Partnership; Chinese NFT Platforms Expand into Hong Kong https://www.exchangewire.com/blog/2023/01/24/microsoft-pours-billions-into-expanding-openai-partnership-chinese-nft-platforms-expand-into-hong-kong/ Tue, 24 Jan 2023 11:17:58 +0000 https://www.exchangewire.com/?p=1740542 In today's ExchangeWire news digest: Microsoft enhances its investment into OpenAI partnership; China's NFT platforms move into Hong Kong to avoid compliance risks; and Disney announces it will apply Hulu's ad targeting capabilities to Disney+ from April.

Microsoft expands OpenAI partnership

Tech [...]

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]]> Where in the World is Web3? https://www.exchangewire.com/blog/2023/01/18/where-in-the-world-is-web3/ Wed, 18 Jan 2023 16:00:00 +0000 https://www.exchangewire.com/?p=1740308 Touted by some as the next stage of the internet, Web3 is a hot topic across ad tech and beyond. The integration of Web3 technology into the world wide web is already making plenty of headway: in 2021, the Global [...]

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]]> Amazon Freezes Hiring for Ad Business as Sales Slow; Meta Tests Minting and Selling NFTs on Instagram https://www.exchangewire.com/blog/2022/11/03/amazon-freezes-hiring-for-ad-business-as-sales-slow-meta-tests-minting-and-selling-nfts-on-instagram/ Thu, 03 Nov 2022 12:27:23 +0000 https://www.exchangewire.com/?p=1735204 In today's ExchangeWire news digest: Amazon freezes hiring for ad business after disappointing Q3 results; Meta trials minting and selling NFTs on Instagram in the US; and the BBC overhauls local radio to become more “digital-led”.
 
Amazon suspends hiring for ad [...]

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]]> The Stack: WARC Predicts 9.2% Growth for UK Ad Market; Spotify Users and Revenue Soar https://www.exchangewire.com/blog/2022/10/28/the-stack-warc-predicts-9-2-growth-for-uk-ad-market-spotify-users-and-revenue-soar/ Fri, 28 Oct 2022 08:54:32 +0000 https://www.exchangewire.com/?p=1734122 This week: the newest report from WARC forecasts 9.2% growth for the UK's advertising market, Spotify reports burgeoning users and revenue...
Results and readjustments weaved throughout adland this week. The latest WARC report predicted the UK ad market would reach £35bn [...]

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]]> Grab Target Profitability by 2024; Optus Must Pay to Replace IDs, Say Australia https://www.exchangewire.com/blog/2022/09/29/grab-target-profitability-by-2024-optus-must-pay-to-replace-ids-say-australia/ Thu, 29 Sep 2022 12:09:51 +0000 https://www.exchangewire.com/?p=1726658 In today's ExchangeWire news digest: Grab announce they plan to reach profitability by 2024; the Australian government calls on Optus to pay for new IDs for those affected by large-scale hack; and Apple bring NFT trading to the App Store [...]

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]]> Amazon Scores Rights to Livestream European Champions League in UK; Meta Rolls Out NFTs on Facebook https://www.exchangewire.com/blog/2022/07/04/amazon-scores-rights-to-livestream-european-champions-league-in-uk-meta-rolls-out-nfts-on-facebook/ Mon, 04 Jul 2022 11:00:29 +0000 https://www.exchangewire.com/?p=1706735 In today's ExchangeWire news digest: Amazon strikes a three-year deal to broadcast live European Champions League games in the UK; Meta rolls out digital collectibles on Facebook with a small group of US creators; and Klarna's valuation crashes to its [...]

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]]> Big Tech Fights to Halt Antitrust Bill; Twitter Says Antitrust Waiting Period for Musk Deal has Passed https://www.exchangewire.com/blog/2022/06/06/big-tech-fights-to-halt-antitrust-bill-twitter-says-antitrust-waiting-period-for-musk-deal-has-passed/ Mon, 06 Jun 2022 12:15:53 +0000 https://www.exchangewire.com/?p=1697977 In today's ExchangeWire news digest: tech companies lobby Congress to block a 'self-preferencing' anitrust bill that could stifle their market power; Twitter states that the waiting period for antitrust investigations into its deal with Elon Musk has now passed; and [...]

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