Metaverse Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/metaverse/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 17 Jan 2024 14:11:44 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 DoubleVerify Bolsters Media Authentication on Meta https://www.exchangewire.com/blog/2024/01/17/doubleverify-bolsters-media-authentication-on-meta/ Wed, 17 Jan 2024 14:11:29 +0000 https://www.exchangewire.com/?p=1757306 DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (January 17th, 2024) announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With [...]

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]]> Azerion Joins Forces with Sovereign Nature Initiative to Support Forgotten Parks Foundation https://www.exchangewire.com/blog/2023/10/31/azerion-joins-forces-with-sovereign-nature-initiative-to-support-forgotten-parks-foundation/ Tue, 31 Oct 2023 09:00:00 +0000 https://www.exchangewire.com/?p=1752776 Azerion, the digital advertising and entertainment media platform renowned for the social game Hotel Hideaway, proudly announces a collaboration with the non-profit organisation Sovereign Nature Initiative (SNI), benefitting the Forgotten Parks Foundation (FPF). Together, they are set to transform the [...]

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]]> The Stack: Disney Leaves the Metaverse, Should AI Slow Down? https://www.exchangewire.com/blog/2023/03/31/the-stack-disney-leaves-the-metaverse-should-ai-slow-down/ Fri, 31 Mar 2023 12:17:09 +0000 https://www.exchangewire.com/?p=1743421 This week: Disney shutters its metaverse unit after a year, AI and tech experts call for a pause in development...

Do AI developers need to push the pause button? An open letter, co-signed by Elon Musk, Steve Wozniak, and more than [...]

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]]> Disney Pulls Plug on the Metaverse; AOP Calls out Publisher Data Misuse https://www.exchangewire.com/blog/2023/03/28/disney-pulls-plug-on-the-metaverse-aop-calls-out-publisher-data-misuse/ Tue, 28 Mar 2023 11:16:35 +0000 https://www.exchangewire.com/?p=1743306 In today's ExchangeWire news digest: Disney shutters its metaverse unit; the AOP takes a stand against "unscrupulous" tech vendors' use of publisher data; and Gopuff relies on rivals firms to help with deliveries.

Disney closes metaverse unit

Walt Disney Co. has shuttered [...]

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]]> Yahoo Lifts the Lid on the Largest Consumer Research in APAC & the Distinct Differences Between Gen Z & Millennials https://www.exchangewire.com/blog/2023/03/13/yahoo-lifts-the-lid-on-the-largest-consumer-research-in-apac-the-distinct-differences-between-gen-z-millennials/ Mon, 13 Mar 2023 11:28:54 +0000 https://www.exchangewire.com/?p=1742800 Who makes up APAC’s Metaverse Generation and what do marketers need to know about them? New research released by Yahoo today (March 13th, 2023) uncovers crucial insights on what consumers in APAC want from the metaverse.

The Yahoo metaverse APAC survey, [...]

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]]> Japanese Firms Partner to Develop Web3 Infrastructure; Breton Denies EU Favours Telcos over Big Tech  https://www.exchangewire.com/blog/2023/02/28/japanese-firms-partner-to-develop-web3-infrastructure-breton-denies-eu-favours-telcos-over-big-tech/ Tue, 28 Feb 2023 10:49:42 +0000 https://www.exchangewire.com/?p=1742295 In today's ExchangeWire news digest: major Japanese companies to collaborate on Web3 infrastructure; EU chief Breton denies favouring telcos over Big Tech; and the Canadian government becomes the latest to ban staff from using the TikTok app.

Fujitsu, Mitsubishi to collaborate [...]

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]]> Supreme Court Case Threatens to Overhaul Online Advertising; TikTok to Build Two New Data Centres in Europe https://www.exchangewire.com/blog/2023/02/21/supreme-court-case-threatens-to-overhaul-online-advertising-tiktok-to-build-two-new-data-centres-in-europe/ Tue, 21 Feb 2023 10:46:59 +0000 https://www.exchangewire.com/?p=1742150 In today's ExchangeWire news digest: Supreme Court case Gonzalez v. Google could reshape the online advertising industry; TikTok commits to building new data centres in Europe to dodge security concerns; and gaming giant Tencent retreats from metaverse development.

Gonzalez v. Google [...]

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]]> What Web3 means for e-commerce https://www.exchangewire.com/blog/2023/02/08/what-the-metaverse-means-for-e-commerce/ Wed, 08 Feb 2023 17:00:00 +0000 https://www.exchangewire.com/?p=1740862 While discussions of the metaverse often centre around future-gazing, virtual reality is already making waves in e-commerce. The metaverse market is expected to grow in excess of USD$60bn (~£48.3bn) by 2026 and big name brands have already made ventured into [...]

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]]> Blockchain, the Metaverse, NFTs: Making Web3 Work https://www.exchangewire.com/blog/2023/02/01/blockchain-the-metaverse-nfts-making-web3-work/ Wed, 01 Feb 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1741113 In association with Alkimi Exchange

While Web3 is on the horizon (if not already upon us), uncertainty about the value of some elements of this new phase of the internet remains. Technologies, including blockchain, NFTs, cryptocurrencies, and the metaverse, have emerged to [...]

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]]> Is Web3 the next phase of the internet – or just a phase? https://www.exchangewire.com/blog/2023/01/24/is-web3-the-next-phase-of-the-internet-or-just-a-phase/ Tue, 24 Jan 2023 16:30:00 +0000 https://www.exchangewire.com/?p=1740570 Discussions around Web3 have really picked up pace. Whether it's just dipping their toes in blockchain, or taking the plunge into the metaverse, many brands and advertisers have started to take the opportunities seriously. The medium’s most ardent supporters tout [...]

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