Demand Side Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/demand-side/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 04 Jul 2024 08:34:58 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Verve Appoints Alex Stil as Chief Commercial Officer to Lead the Expansion of its Demand-Side Business https://www.exchangewire.com/blog/2024/07/04/verve-appoints-alex-stil-as-chief-commercial-officer-to-lead-the-expansion-of-its-demand-side-business/ Thu, 04 Jul 2024 08:34:57 +0000 https://www.exchangewire.com/?p=1761416 Verve Group SE is pleased to announce the appointment of Alex Stil as its new chief commercial officer who will lead the expansion of the demand side business. Alex brings extensive experience in digital media, brand management, and agency ecosystems, [...]

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]]> JCDecaux Launches the First Global Airport Programmatic DOOH Offer https://www.exchangewire.com/blog/2024/02/27/jcdecaux-launches-the-first-global-airport-programmatic-dooh-offer/ Tue, 27 Feb 2024 12:10:30 +0000 https://www.exchangewire.com/?p=1758421 JCDecaux, the number one outdoor advertising company worldwide, announces the launch of the first global airport programmatic DOOH offer. This new solution empowers brands and agencies to execute targeted, dynamic and contextually targeted advertising campaigns effortlessly across JCDecaux's programmatic-enabled airports [...]

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]]> Adform Becomes the First Global Demand Side Platform to Join UN’s Science Based Targets Initiative https://www.exchangewire.com/blog/2024/02/12/adform-becomes-the-first-global-demand-side-platform-to-join-uns-science-based-targets-initiative/ Mon, 12 Feb 2024 09:38:35 +0000 https://www.exchangewire.com/?p=1757962 Adform, the most powerful and safe media buying platform, today (February 12th, 2024) announces it has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability [...]

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]]> LoopMe Secures Two Patents for its AI-Powered Intelligent Marketplace https://www.exchangewire.com/blog/2023/12/19/loopme-secures-two-patents-for-its-ai-powered-intelligent-marketplace/ Tue, 19 Dec 2023 15:41:41 +0000 https://www.exchangewire.com/?p=1756505 LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (December 19th, 2023) announced that it has been granted two patents for the novel technology enabling its Intelligent Marketplace for buyers and sellers. 

The first [...]

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]]> Adform Helps Audi Cut Carbon Emissions in Half Across their Digital Advertising Supply Chain https://www.exchangewire.com/blog/2023/05/03/adform-helps-audi-cut-carbon-emissions-in-half-across-their-digital-advertising-supply-chain/ Wed, 03 May 2023 11:00:26 +0000 https://www.exchangewire.com/?p=1744189 Global integrated advertising platform Adform unveils the results of an industry-first DSP driven programmatic campaign using its in-built carbon reduction capabilities. Adform’s technology, enabled by its recent partnership with Scope3, drove a 52% decrease in carbon emissions for the digital [...]

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]]> What if Google becomes a demand-side only business? https://www.exchangewire.com/blog/2023/02/09/what-if-google-becomes-a-demand-only-business/ Thu, 09 Feb 2023 13:53:49 +0000 https://www.exchangewire.com/?p=1741604 Ciaran O'Kane's latest MadTech Sketch looks at three 'what if' scenarios in the event of Google being forced into a sell-side ad tech/ad network spin-off.

Much has been written about the DOJ suing Google over anti-competitive activity in the ad tech [...]

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]]> Verve Group Appoint Michael Brooks as Chief Operating Officer https://www.exchangewire.com/blog/2022/09/07/verve-group-appoint-michael-brooks-as-chief-operating-officer/ Wed, 07 Sep 2022 09:54:13 +0000 https://www.exchangewire.com/?p=1720657 Verve Group, an advertising technology ecosystem and a part of Media Games Invest, today (September 7th, 2022) announced that Michael Brooks has been appointed as chief operating officer.  The announcement was made by Sameer Sondhi, co-CEO of Verve Group and [...]

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]]> DoubleVerify & MoPub Announces Expanded Partnership, Bringing DV’s Fraud Protection Capabilities to MoPub Marketplace https://www.exchangewire.com/blog/2021/08/19/doubleverify-mopub-announces-expanded-partnership-bringing-dvs-fraud-protection-capabilities-to-mopub-marketplace/ Thu, 19 Aug 2021 15:26:14 +0000 https://www.exchangewire.com/?p=1595661 DoubleVerify ('DV'), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with MoPub, a Twitter company, which provides monetisation solutions for leading mobile app publishers around the globe and enables advertisers, [...]

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]]> Prebid Mobile for Header Bidding: How to Add PubNative as a Bidder https://www.exchangewire.com/blog/2020/05/18/prebid-mobile-for-header-bidding-how-to-add-pubnative-as-a-bidder/ Mon, 18 May 2020 10:41:37 +0000 https://www.exchangewire.com/?p=1227617 As part of the Prebid Mobile Committee, PubNative encourages mobile publishers to implement in-app bidding with support and ease, allowing increased access to buyers.
As strong advocates for transparency in the mobile advertising ecosystem, PubNative actively contributes  to Prebid.org, an [...]

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]]> ISBA Programmatic Study Reveals Flaws in Supply Chain; Kinesso Launches Matterkind https://www.exchangewire.com/blog/2020/05/06/isba-programmatic-study-reveals-flaws-in-supply-chain-kinesso-launches-matterkind/ Wed, 06 May 2020 09:22:09 +0000 https://www.exchangewire.com/?p=1219852 In today's ExchangeWire news digest: a study on programmatic carried out by the ISBA unearths flaws in supply chain; IPG's Kinesso launches new solutions and advisory service, Matterkind; and Roku relaunches dataxu DSP as OneView.
 
ISBA programmatic study reveals flaws in [...]

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