Cross-Channel Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/cross-channel/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 27 Jun 2024 14:50:26 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Agility Selects Clinch as Their Ad Serving & DCO Technology Partner https://www.exchangewire.com/blog/2024/06/28/agility-selects-clinch-as-their-ad-serving-dco-technology-partner/ Fri, 28 Jun 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1761292 Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (June 28th, 2024) that the company has been selected as the primary ad serving and dynamic creative optimisation (DCO) [...]

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Research by Amplified Intelligence, RED C, & TAM Ireland, Finds TV Delivers High Active Engagement https://www.exchangewire.com/blog/2024/04/09/research-by-amplified-intelligence-red-c-tam-ireland-finds-tv-delivers-high-active-engagement/ Tue, 09 Apr 2024 13:32:35 +0000 https://www.exchangewire.com/?p=1759327 Amplified Intelligence, the most trusted source for accurate attention measurement, has released an in-depth evaluation of attention paid to ads on linear TV and BVOD (broadcast video on demand). Conducted in partnership with Ireland’s premier research consultancy provider, RED C [...]

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Clinch Expands Integration with LiveRamp, Empowering Advertisers to Understand Their Creative’s Influence on Offline Events https://www.exchangewire.com/blog/2023/11/13/clinch-expands-integration-with-liveramp-empowering-advertisers-to-understand-their-creatives-influence-on-offline-events/ Mon, 13 Nov 2023 13:30:00 +0000 https://www.exchangewire.com/?p=1753687 Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (November 13th, 2023) that its Flight Control platform is now a licensed measurement enablement destination on LiveRamp, the leading [...]

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Dom Kozak of JCDecaux UK Explores Attention as a Paramount KPI in pDOOH’s Efficacy https://www.exchangewire.com/blog/2023/11/07/deciphering-metrics-dom-kozak-of-jcdecaux-uk-explores-attention-as-a-paramount-kpi-in-pdoohs-efficacy/ Tue, 07 Nov 2023 09:00:00 +0000 https://www.exchangewire.com/?p=1753039 Dom Kozak, head of programmatic, JCDecaux UK, delves into all things programmatic DOOH and attention, including metrics associated with pDOOH, and advancements of omnichannel strategies.

How does attention serve as a metric in evaluating the effectiveness of pDOOH, and what is [...]

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illumin Integrates with Broadsign to Enhance Journey Advertising Platform with Digital Out-of-Home https://www.exchangewire.com/blog/2023/08/03/illumin-integrates-with-broadsign-to-enhance-journey-advertising-platform-with-digital-out-of-home/ Thu, 03 Aug 2023 13:00:00 +0000 https://www.exchangewire.com/?p=1749313 Digital ad tech company illumin (formerly AcuityAds) and leading digital out-of-home (DOOH) ad tech developer Broadsign announced today (August 3rd, 2023) that they have teamed up to integrate the Broadsign supply-side-platform (SSP) with illumin’s journey advertising platform.

The collaboration makes the [...]

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Clinch Named to AdExchanger’s 2023 Top 50 Programmatic Power Players List https://www.exchangewire.com/blog/2023/05/12/clinch-named-to-adexchangers-2023-top-50-programmatic-power-players-list/ Fri, 12 May 2023 08:11:07 +0000 https://www.exchangewire.com/?p=1744661 Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel SaaS campaign activation platform, has been named to AdExchanger’s 2023 Top 50 Programmatic Power Players List. The list serves as a guide to the [...]

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Introducing MarigoldTM: The First Martech Company to Deliver Relationship Marketing Solutions that Drive Lifetime Loyalty https://www.exchangewire.com/blog/2023/01/25/introducing-marigoldtm-the-first-martech-company-to-deliver-relationship-marketing-solutions-that-drive-lifetime-loyalty/ Wed, 25 Jan 2023 10:37:45 +0000 https://www.exchangewire.com/?p=1740728 Today, (January 25th, 2023) CM Group CEO Wellford Dillard introduced Marigold, which brings together the company’s global, cross-channel email and martech solutions, technologies, and services under one brand. 

Marigold’s offerings are united by a singular mission and focus: to deliver world-class [...]

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Alphabet’s Growth Slows as YouTube Battles Competition; EU Cautions Twitter on Content Laws https://www.exchangewire.com/blog/2022/04/27/alphabets-growth-slows-as-youtube-battles-competition-eu-cautions-twitter-on-content-laws/ Wed, 27 Apr 2022 12:00:25 +0000 https://www.exchangewire.com/?p=1686115 In today's ExchangeWire news digest: Alphabet reports slower growth than anticipated as YouTube struggles against competition; the EU warns Twitter must follow content moderation laws as a new Digital Services Act is agreed; and GroupM announces a series of mergers [...]

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Cheetah Takes the Lead on Security Privacy Full-Service Support & Product Vision https://www.exchangewire.com/blog/2022/04/25/cheetah-takes-the-lead-on-security-privacy-full-service-support-product-vision/ Mon, 25 Apr 2022 09:10:49 +0000 https://www.exchangewire.com/?p=1684678 Cheetah Digital, a cross-channel relationship management solution provider for the modern marketer, has been named a Strong Performer by The Forrester Wave™: Email Marketing Service Providers report for Q1 2022
Published by independent research firm Forrester, Cheetah Digital’s email marketing solution [...]

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Castorama Strengthens Partnership with Cheetah Digital to Future-Proof Customer Loyalty Program https://www.exchangewire.com/blog/2022/04/21/castorama-strengthens-partnership-with-cheetah-digital-to-future-proof-customer-loyalty-program/ Thu, 21 Apr 2022 13:09:44 +0000 https://www.exchangewire.com/?p=1683403 Cheetah Digital, a leading cross-channel customer engagement solution provider for the modern marketer, has announced it has strengthened its partnership with Castorama, part of the British DIY group Kingfisher, to rapidly scale its customer loyalty strategy
Like many brands, Castorama was [...]

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