OOH Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/ooh/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 22 Oct 2024 13:58:45 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 BackLite Media Partners with VIOOH to Bring Programmatic DOOH to the Middle East https://www.exchangewire.com/blog/2024/10/22/backlite-media-partners-with-viooh-to-bring-programmatic-dooh-to-the-middle-east/ Tue, 22 Oct 2024 06:00:00 +0000 https://www.exchangewire.com/?p=1764050 BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform. This partnership marks VIOOH's first entry into the Middle East's [...]

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]]> Industry Review 2025: CTV, Gaming and the Future of Entertainment https://www.exchangewire.com/blog/2024/10/22/industry-review-2025-ctv-gaming-and-the-future-of-entertainment/ Tue, 22 Oct 2024 00:00:00 +0000 https://www.exchangewire.com/?p=1764089 ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at entertainment- the future of CTV, audio and much more.

CTV is one of the hottest topics in the industry, [...]

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]]> IPA Bellwether Q3 2024: Caution Prevails https://www.exchangewire.com/blog/2024/10/17/ipa-bellwether-q3-2024-caution-prevails/ Thu, 17 Oct 2024 13:19:24 +0000 https://www.exchangewire.com/?p=1763985 The Q3 2024 IPA Bellwether Report reveals that UK companies paused marketing budget increases for the first time in 14 quarters due to uncertainty surrounding the Autumn Budget. What does the industry think? 

The net balance for marketing budget revisions dropped [...]

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]]> How Tech is Turbocharging Transformation in OOH https://www.exchangewire.com/blog/2024/10/01/how-tech-is-turbocharging-transformation-in-ooh/ Tue, 01 Oct 2024 09:19:09 +0000 https://www.exchangewire.com/?p=1763464 From marketers giving life to memorable campaigns by harnessing CGI to how AI enhances targeting for outdoor media, we examine the ways evolving technologies have been transforming the OOH industry. 

A world of endless possibilities 

The past few years have shown us [...]

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]]> VIOOH Continues to Innovate for OOH Media Owners with New Audience-Based Visual Planning Enhancements https://www.exchangewire.com/blog/2024/09/03/viooh-continues-to-innovate-for-ooh-media-owners-with-new-audience-based-visual-planning-enhancements/ Tue, 03 Sep 2024 04:01:00 +0000 https://www.exchangewire.com/?p=1762637 Today (September 3rd, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform.

As OOH continues to grow and briefs become more specific, the new [...]

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]]> OOH and Sport: the Perfect Match? https://www.exchangewire.com/blog/2024/08/14/ooh-and-sport-the-perfect-match/ Wed, 14 Aug 2024 11:12:54 +0000 https://www.exchangewire.com/?p=1762414 Sporting events, whether local games or global spectacles like the Olympics and World Cup, attract diverse and engaged audiences. Fans flock to stadiums, sports bars, and public viewing areas, creating a wealth of opportunities for advertisers to reach a broad [...]

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]]> Cedara Launches Out-of-Home (OOH) Measurement Tool for Industry Emissions Transparency https://www.exchangewire.com/blog/2024/08/06/cedara-launches-out-of-home-ooh-measurement-tool-for-industry-emissions-transparency/ Tue, 06 Aug 2024 10:00:00 +0000 https://www.exchangewire.com/?p=1762237 Cedara, the Carbon Intelligence Platform, today (August 6th, 2024) announces the launch of its groundbreaking out-of-home (OOH) measurement tool, setting a new industry standard in sustainability and carbon emissions transparency. This innovative product is the first to measure traditional and [...]

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]]> VIOOH Announces New Board Chair Nick Parker, a Highly Regarded Figure of the OOH Industry https://www.exchangewire.com/blog/2024/07/09/viooh-announces-new-board-chair-nick-parker-a-highly-regarded-figure-of-the-ooh-industry/ Tue, 09 Jul 2024 06:00:00 +0000 https://www.exchangewire.com/?p=1761489 Today (July 9th, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced that after five years of service as non-executive chair of VIOOH, Spencer Berwin – a former co-CEO of JCDecaux UK - will be stepping down [...]

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]]> Adsquare Announces Partnership with billups for Privacy-Compliant OOH Planning & Measurement https://www.exchangewire.com/blog/2024/06/13/adsquare-announces-partnership-with-billups-for-privacy-compliant-ooh-planning-measurement/ Thu, 13 Jun 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1760865 Adsquare, a leading Location Intelligence Platform, has announced a new partnership with billups, a global out-of-home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform. This collaboration equips billups' clients and [...]

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]]> How Tech Can Redefine the Big Match Experience for Sports Fans https://www.exchangewire.com/blog/2024/05/16/how-tech-can-redefine-the-big-match-experience-for-sports-fans/ Thu, 16 May 2024 01:00:00 +0000 https://www.exchangewire.com/?p=1760274 As sport fanbases become more and more global, how can advertising help cater to the hardcore fans across different timezones. Cyril Louis, Global Executive Creative Director, LePub Singapore Giwoun Park, Marketing Director, HEINEKEN Korea discuss the power of sport, and [...]

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