Cross-Domain Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/cross-domain/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 03 Feb 2021 15:16:27 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 If Ad Tech Wants to Succeed, it Must Treat Identity and Privacy as One https://www.exchangewire.com/blog/2020/12/07/ad-tech-must-treat-identity-and-privacy-as-one-if-it-wants-to-succeed/ Mon, 07 Dec 2020 13:00:07 +0000 https://www.exchangewire.com/?p=1386043 Following his appearance on ExchangeWire's latest episode of TraderTalk TV, David Reischer, product manager at Permutive, writes about how the ad tech industry can overcome the challenges surrounding identity and privacy in a post-cookie landscape.
Over the last year, there have [...]

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