UK Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/uk/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 07 Nov 2024 01:32:07 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot  https://www.exchangewire.com/blog/2024/11/07/uk-festive-season-ad-spend-expected-to-hit-10-5bn-apple-to-face-first-eu-fine-under-dma-uk-gov-testing-ai-chatbot/ Thu, 07 Nov 2024 07:10:00 +0000 https://www.exchangewire.com/?p=1764618 News in brief: UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot 

UK Festive Season Ad Spend Expected to Hit £10.5bn 

UK advertisers are expected to spend £10.5bn during [...]

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]]> Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic – Yahoo Top the List https://www.exchangewire.com/blog/2024/11/05/top-10-highest-quality-publishers-for-2024-revealed-by-picnic-yahoo-top-the-list/ Tue, 05 Nov 2024 10:45:42 +0000 https://www.exchangewire.com/?p=1764535 Picnic, the leading quality media platform, recently announced the launch of its inaugural Media Quality Report, an annual report aimed at defining and measuring media quality in the digital advertising ecosystem. As part of this report, Picnic today (November 5th, [...]

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]]> IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024  https://www.exchangewire.com/blog/2024/10/31/iab-tech-lab-releases-privacy-guidelines-for-public-comment-uk-ad-spend-hits-10bn/ Thu, 31 Oct 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764429 News in brief: IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024; US Ad Spend Continues to Climb

IAB Tech Lab Releases Privacy Guidelines for Public Comment 

In order to support the industry’s adoption [...]

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]]> Taboola Data Reveals; Benefits Top of the Agenda for Brits in September https://www.exchangewire.com/blog/2024/10/03/taboola-data-reveals-benefits-top-of-the-agenda-for-brits-in-september/ Thu, 03 Oct 2024 13:19:47 +0000 https://www.exchangewire.com/?p=1763592 Taboola, powers recommendations for the open web, helping people discover things they may like. The Department for Work and Pensions (DWP) was the most read-about topic across Taboola’s network of UK publishers last month, attracting 18 million page views.

A surge [...]

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]]> The Stack: This Week’s Legal Action; UK Gov Cracks Down on Junk Food Ads  https://www.exchangewire.com/blog/2024/09/20/the-stack-this-weeks-legal-action-uk-gov-cracks-down-on-junk-food-ads/ Fri, 20 Sep 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1763196 This week on The Stack: This Week’s Legal Action; UK Gov Cracks Down on Junk Food Ads; Today’s MadTech Daily 

This week, Google won an appeal against an antitrust fine of €1.5bn (£1.26bn) from the EU. The fine was a result [...]

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]]> Greenbids’ Michael Hanbury-Williams on the Industry’s Obsession with Carbon Emission Measurement, Reaching Net Zero and Opportunities in the UK Market  https://www.exchangewire.com/blog/2024/09/12/greenbids-michael-hanbury-williams-on-the-industrys-obsession-with-carbon-emission-measurement-reaching-net-zero-and-opportunities-in-the-uk-market/ Thu, 12 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762922 Michael Hanbury-Williams, recently appointed UK Managing Director at Greenbids, discusses how the ad industry's obsession with measuring carbon emissions has become a mere box-ticking exercise, and how genuine action can be taken. He considers the next steps for the industry [...]

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]]> Teads’ Research Finds – 42% of UK Consumers are Looking Forward to a Better Christmas https://www.exchangewire.com/blog/2024/09/11/teads-research-finds-42-of-uk-consumers-are-looking-forward-to-a-better-christmas/ Wed, 11 Sep 2024 10:00:00 +0000 https://www.exchangewire.com/?p=1762969 A new 2024 Festive Insights report from Teads, the global media platform, reveals that consumers are looking forward to a better Christmas in 2024, as over four out of 10 people in the UK say they expect Christmas to be [...]

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]]> Taboola Data Reveals – Brits More Interested in US Election Than Their Own https://www.exchangewire.com/blog/2024/08/06/taboola-data-reveals-brits-more-interested-in-us-election-than-their-own/ Tue, 06 Aug 2024 12:27:44 +0000 https://www.exchangewire.com/?p=1762264 The UK may have had its first change of ruling party in 14 years, but it appears Brits are far more engaged in the race for the White House. Readership trend data from Taboola reveals Brits were more than four [...]

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]]> Prime Day Drives 1,000% Increase in Amazon Interest https://www.exchangewire.com/blog/2024/07/30/prime-day-drives-1000-increase-in-amazon-interest/ Tue, 30 Jul 2024 13:23:19 +0000 https://www.exchangewire.com/?p=1762069 Prime Day this year drove a near 1,000% increase in interest in Amazon in the run-up to and during the event, new research from Taboola has shown.

Taboola analysed readership figures around Amazon related media articles from across its network of [...]

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]]> The Stack: Latest Industry Scrutiny from Regulators  https://www.exchangewire.com/blog/2024/07/19/the-stack-latest-industry-scrutiny-from-regulators/ Fri, 19 Jul 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1761749 This week on The Stack: Latest Industry Scrutiny from Regulators; Omnicom's Growth Declines in APAC; Today's MadTech Daily

This week’s digest news saw Apple’s ‘tap to pay’ antitrust case come to a close, with the European Commission (EC) accepting a set [...]

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