Strategy Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/strategy/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 09 Apr 2024 09:52:04 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 It Works and Adsquare Unite to Innovate Out-of-Home Campaign Strategies https://www.exchangewire.com/blog/2024/04/09/it-works-and-adsquare-unite-to-innovate-out-of-home-campaign-strategies/ Tue, 09 Apr 2024 09:51:54 +0000 https://www.exchangewire.com/?p=1759301 It Works, a pioneering force in the advertising industry, is excited to announce its recent partnership with Adsquare, a global Location Intelligence Platform. This collaboration offers It Works' clients advanced audience targeting capabilities and precise footfall measurement to enhance their [...]

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]]> Maximising Your Brand Marketing Strategy Around Major Sporting Events – Q&A with Katie Arena, Clinch https://www.exchangewire.com/blog/2024/03/28/maximising-your-brand-marketing-strategy-around-major-sporting-events-qa-with-katie-arena-clinch/ Thu, 28 Mar 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1759119 Katie Arena, VP Marketing at Clinch, outlines some of the challenges marketers face when it comes to marketing around major sporting events such as the Olympics, and how these can be overcome. She expands on delivering an automated and real-time [...]

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]]> 59A Announces 258 Event https://www.exchangewire.com/blog/2023/08/15/59a-announces-258-event/ Tue, 15 Aug 2023 08:30:00 +0000 https://www.exchangewire.com/?p=1749537 On September 7th, 2023, 59A is hosting a flagship event, 258, to showcase the exciting capabilities of custom algorithms. From strategy through to planning, buying, creative, optimisation, and insights, 258 will explore the power to deliver enhanced value across every [...]

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]]> ATS London 2023: Exploring the Intersection of Web3 and Law with Flavia Kenyon https://www.exchangewire.com/blog/2023/06/07/ats-london-2023-exploring-the-intersection-of-web3-and-law-with-flavia-kenyon/ Wed, 07 Jun 2023 14:00:02 +0000 https://www.exchangewire.com/?p=1746040 As ATS London 2023 fast approaches, we sat down with Flavia Kenyon, head of legal at the Big Innovation Centre, to talk about all things Web3, and some of the complexities that lie ahead, as well as what we can [...]

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]]> Unlocking Actionable Insights for Video: Q&A with James Malins, Tremor Video https://www.exchangewire.com/blog/2023/04/11/unlocking-actionable-insights-for-video/ Tue, 11 Apr 2023 13:00:00 +0000 https://www.exchangewire.com/?p=1743520 In association with Unruly

In this exclusive Q&A with ExchangeWire, James Malins, chief revenue officer, Tremor Video, discusses the power of using actionable insights tools when conducting marketing research, and the ways in which brands can utilise such tools to craft [...]

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]]> AdKaora & Adgage Strike Exclusive Partnership with Anzu to Bring Intrinsic In-Game Ads to More Advertisers https://www.exchangewire.com/blog/2022/09/21/adkaora-adgage-strike-exclusive-partnership-with-anzu-to-bring-intrinsic-in-game-ads-to-more-advertisers/ Wed, 21 Sep 2022 12:29:29 +0000 https://www.exchangewire.com/?p=1724437 AdKaora, a digital agency specialising in user-centric mobile advertising and proximity marketing, Adgage, a Spanish company specialising in mobile advertising and partially acquired by Mondadori at the end of 2021, and Anzu.io, the world’s most advanced in-game advertising platform, have [...]

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]]> Merkle Appoints Ellie Ratcliff to Director of EMEA Adobe Alliance https://www.exchangewire.com/blog/2022/06/08/merkle-appoints-ellie-ratcliff-to-director-of-emea-adobe-alliance/ Wed, 08 Jun 2022 10:02:23 +0000 https://www.exchangewire.com/?p=1698812 Today (June 8th 2022) Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced the appointment of Ellie Ratcliff to the position of director of Adobe alliance EMEA for Merkle with a focus on commercial and go to market [...]

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]]> Cheetah Digital Transforms Relationship Marketing for Sports Clubs https://www.exchangewire.com/blog/2022/06/02/cheetah-digital-transforms-relationship-marketing-for-sports-clubs/ Thu, 02 Jun 2022 13:35:52 +0000 https://www.exchangewire.com/?p=1697712 Cheetah Digital, a cross-channel customer engagement solution has revealed sports clubs are now leveraging innovative zero-party data strategies to connect with fans in new and innovative ways.
Cheetah Digital’s recent report for sports teams and associations reveals 55% of fans will [...]

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]]> Teads Announces Hire of Natalie Bastian as Global Chief Marketing Officer https://www.exchangewire.com/blog/2022/05/24/teads-announces-hire-of-natalie-bastian-as-global-chief-marketing-officer/ Tue, 24 May 2022 16:09:13 +0000 https://www.exchangewire.com/?p=1694777 Teads, the global media platform, announces the appointment of Natalie Bastian to chief marketing officer, to lead the company’s worldwide marketing team and strengthen its position as a global technology business. Based in Teads’ New York office, Bastian will be [...]

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]]> Clinch & Neustar Expand Partnership to Enhance Attribution with Real-time Engagement Data https://www.exchangewire.com/blog/2022/05/24/clinch-neustar-expand-partnership-to-enhance-attribution-with-real-time-engagement-data/ Tue, 24 May 2022 08:00:46 +0000 https://www.exchangewire.com/?p=1693404 Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign management platform, today (May 24th 2022) announced an expanded partnership with Neustar, a TransUnion company, to provide advertisers with a unique and more [...]

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