Trading Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/trading/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 27 Jun 2023 15:17:19 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 EU Digital Services Act Faces First Legal Challenge; AI-Generated Junk Sites Monetised by Programmatic Ads https://www.exchangewire.com/blog/2023/06/27/eu-digital-services-act-faces-first-legal-challenge-ai-generated-junk-sites-monetised-by-programmatic-ads/ Tue, 27 Jun 2023 22:58:00 +0000 https://www.exchangewire.com/?p=1747520 In today's ExchangeWire news digest: the EU's landmark Digital Services Act is challenged by retailer Zalanda; AI-generated made-for-advertising sites are pulling in money from programmatic ads; and HSBC now allows its customers to trade cryptocurrencies available on Hong Kong's stock [...]

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]]> SEC Sues Coinbase for Unregistered Crypto Brokering; Spotify Redirects Podcast Division https://www.exchangewire.com/blog/2023/06/06/sec-sues-coinbase-for-unregistered-crypto-broking-spotify-redirects-podcast-division-2/ Tue, 06 Jun 2023 22:55:00 +0000 https://www.exchangewire.com/?p=1746028 In today's ExchangeWire news digest: Coinbase faces legal action for violating US securities law; Spotify cuts 200 jobs as it revises its podcast offerings; and new data indicates funding for European start-ups will decline 39% this year.

Coinbase sued for crypto [...]

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]]> The Programmatic Trader Role Should Be Made Redundant; Time to Embrace Automation. https://www.exchangewire.com/blog/2022/03/25/programmatic-trader-role-should-be-made-redundant-time-embrace-automation/ Fri, 25 Mar 2022 13:00:29 +0000 https://www.exchangewire.com/?p=1674412 In this exclusive piece for ExchangeWire, Wayne Blodwell (pictured), founder and CEO, TPA Digital, reflects on an article written for this very publication nearly a decade ago, which has always stuck with him all these years later, and asserts that [...]

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]]> WhatsApp Update Privacy Policies; Pakistan Again Removes TikTok Ban https://www.exchangewire.com/blog/2021/11/22/whatsapp-update-privacy-policies-pakistan-again-removes-tiktok-ban/ Mon, 22 Nov 2021 13:15:51 +0000 https://www.exchangewire.com/?p=1642249 In today’s ExchangeWire news digest: WhatsApp update privacy policies after hefty fine; Pakistan removes ban on TikTok; and Lydia adds crypto trading to their platform to allow alternative currency options for users.
 
WhatsApp update privacy policies subsequent to Irish ruling
 
WhatsApp have [...]

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]]> tmwi Appointed by ZUPA Following a Competitive Pitch https://www.exchangewire.com/blog/2021/11/16/tmwi-appointed-zupa-following-competitive-pitch/ Tue, 16 Nov 2021 14:45:29 +0000 https://www.exchangewire.com/?p=1641054 Integrated media agency, tmwi, part of the Oxidise group, have been appointed by cloud-based business trading platform, ZUPA, to drive awareness following a competitive pitch. Initially, work will be focused on the education, care and contract catering sectors.
 ZUPA Platform is [...]

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]]> Embracing the Outcome Model to Deliver Measurable Value: Q&A with Nicolas Bidon, Xaxis https://www.exchangewire.com/blog/2018/05/23/embracing-the-outcome-model-to-deliver-measurable-value-qa-with-nicolas-bidon-xaxis/ Wed, 23 May 2018 12:00:12 +0000 https://www.exchangewire.com/?p=109890 Trading programmatic media on outcomes is still a relatively new concept for advertisers; but as digital advertising starts to evolve beyond just the 'business of media' into the 'business of everything', the outcomes-based model is gaining traction. ExchangeWire speaks exclusively [...]

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]]> GDPR Misconceptions; Consolidated Ad Fraud https://www.exchangewire.com/blog/2017/06/01/gdpr-misconceptions-consolidated-ad-fraud/ Thu, 01 Jun 2017 09:00:02 +0000 https://www.exchangewire.com/?p=50381 ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: GDPR misconceptions; Consolidated ad fraud; and State of marketing automation. [...]

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]]> CtrlShift Rebuke Market Players Who Oversell, Tout Own Integrated ‘Hub’ https://www.exchangewire.com/blog/2017/04/26/ctrlshift-rebuke-market-players-oversell-tout-integrated-hub/ Wed, 26 Apr 2017 01:18:06 +0000 https://www.exchangewire.com/?p=49490 Adtech players who claim to have silver bullets should be prepared to demonstrate their products are original and able to function as claimed.
Rene Menezes, who is co-founder and sits on the board of directors at CtrlShift, says that, while many [...]

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]]> ‘Cost Per Second’ Takes Viewability to the Next Level: Q&A with Paul Kelly, Parsec Media https://www.exchangewire.com/blog/2017/03/07/cost-per-second-takes-viewability-next-level-qa-paul-kelly-parsec-media/ Tue, 07 Mar 2017 13:00:38 +0000 https://www.exchangewire.com/?p=48527 What is a cost-per-second buying model and what value can time-based buying offer an advertiser? ExchangeWire speak with Paul Kelly (pictured below), recently appointed as commercial director, UK and EMEA, Parsec Media, about his new role and the growth and [...]

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]]> Focus on Cross-Device Metrics to Drive APAC Programmatic Adoption https://www.exchangewire.com/blog/2017/01/18/focus-cross-device-metrics-drive-apac-programmatic-adoption/ Wed, 18 Jan 2017 01:18:27 +0000 https://www.exchangewire.com/?p=47622 Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of programmatic forward in Asia-Pacific.
With campaign tracking and ad blocking proving to be major challenges over the past year, the [...]

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