EMEA Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/emea/ ExchangeWire provides global data and insight on media, marketing and commerce Mon, 21 Oct 2024 11:51:02 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 BackLite Media Partners with VIOOH to Bring Programmatic DOOH to the Middle East https://www.exchangewire.com/blog/2024/10/22/backlite-media-partners-with-viooh-to-bring-programmatic-dooh-to-the-middle-east/ Tue, 22 Oct 2024 06:00:00 +0000 https://www.exchangewire.com/?p=1764050 BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform. This partnership marks VIOOH's first entry into the Middle East's [...]

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]]> Invibes renforce son équipe commerciale afin de développer sa croissance internationale et des solutions publicitaires innovantes https://www.exchangewire.com/blog/2024/10/17/invibes-renforce-son-equipe-commerciale-afin-de-developper-sa-croissance-internationale-et-des-solutions-publicitaires-innovantes/ Thu, 17 Oct 2024 10:30:00 +0000 https://www.exchangewire.com/?p=1763960 Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, annonce le recrutement de sept nouvelles personnes en France. Pour soutenir sa stratégie de développement à l’international et ses nouvelles solutions publicitaires alimentées par l’IA Générative, l’équipe parisienne s'est agrandie de 50% [...]

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]]> Invibes Expands Commercial Team in France to Support International Growth & Innovative Ad Solutions https://www.exchangewire.com/blog/2024/10/17/invibes-expands-commercial-team-in-france-to-support-international-growth-innovative-ad-solutions/ Thu, 17 Oct 2024 09:30:00 +0000 https://www.exchangewire.com/?p=1763955 Invibes Advertising (Invibes), a leader in digital advertising innovation, is excited to announce a significant expansion of its commercial team in France. In 2024, the Paris-based team expanded by 50%, underscoring Invibes' commitment to supporting its international development and the [...]

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]]> Invibes Advertising Strengthens its Management Team in Spain https://www.exchangewire.com/blog/2024/10/03/invibes-advertising-strengthens-its-management-team-in-spain/ Thu, 03 Oct 2024 11:29:11 +0000 https://www.exchangewire.com/?p=1763577 Following Invibes' announcement of its expansion into key markets in 2024, including the United States, Singapore, and the upcoming entry into Mexico, the advertising technology company is strengthening its cross-market offering to continue attracting international clients. 

In Spain, CEO Jorge Palacios has announced the [...]

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]]> Taptap Digital Announces Partnership with League-M Europe to Expand Growth into Germany & the DACH Region https://www.exchangewire.com/blog/2024/06/27/taptap-digital-announces-partnership-with-league-m-europe-to-expand-growth-into-germany-the-dach-region/ Thu, 27 Jun 2024 12:51:17 +0000 https://www.exchangewire.com/?p=1761276 Taptap Digital, an area-based omnichannel marketing platform that helps brands to discover who and where their ideal customers are and how best to reach them, announces the expansion of their business into Germany, Austria, and Switzerland selecting League-M Europe as [...]

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]]> Opti Digital: Liderazgo y expansión en el mercado Español de Ad Tech https://www.exchangewire.com/blog/2024/06/26/opti-digital-liderazgo-y-expansion-en-el-mercado-espanol-de-ad-tech/ Wed, 26 Jun 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1761202 Opti Digital, la ad tech Europea fundada en 2018, continúa su expansión en los mercados americano y europeo y sigue su consolidación como referente en la industria publicitaria digital española, gracias a su tecnología propia de inteligencia artificial.

Opti Digital alcanza [...]

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]]> FreeWheel Partners with Lotame to Offer Addressable Audiences at Scale on CTV Inventory Across EMEA https://www.exchangewire.com/blog/2024/04/08/freewheel-partners-with-lotame-to-offer-addressable-audiences-at-scale-on-ctv-inventory-across-emea/ Mon, 08 Apr 2024 12:00:09 +0000 https://www.exchangewire.com/?p=1759275 FreeWheel, the global technology platform for the television advertising industry, has today (April 8th, 2024) announced a partnership with Lotame, the technology company that makes data smarter, faster, and easier to use for digital marketers, to expand audience data across [...]

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]]> SPARTEO Breaks Into Top 500 French Growth Champions, Ranking 32nd with 78% Annual Growth Rate https://www.exchangewire.com/blog/2024/02/26/sparteo-breaks-into-top-500-french-growth-champions-ranking-32nd-with-78-annual-growth-rate/ Mon, 26 Feb 2024 10:04:12 +0000 https://www.exchangewire.com/?p=1758374 SPARTEO, a leading player in ad tech, proudly announces its achievement of securing a position in the prestigious Top 500 French Growth Champions ranking 2024 by Les Echos. The company has been recognised for its outstanding growth trajectory, ranking an [...]

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]]> Exploring the Programmatic Pulse of MENA https://www.exchangewire.com/blog/2024/02/23/exploring-the-programmatic-pulse-of-mena/ Fri, 23 Feb 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1758331 Are we witnessing the golden age of programmatic advertising in MENA?

Programmatic’s foray into the Middle East and North Africa presents a unique blend of opportunities and challenges. This evolution is propelled by a confluence of factors: groundbreaking tech advancements, a [...]

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]]> What’s Making MENA Tick? https://www.exchangewire.com/blog/2023/12/13/whats-making-mena-tick/ Wed, 13 Dec 2023 05:00:00 +0000 https://www.exchangewire.com/?p=1755834 We take a look at some of the biggest ad tech trends shaping the landscape in the Middle East and North Africa.

With an ad tech industry worth $5.9bn (~£4.74bn) last year, and a forecasted growth of 6.2% in 2024, ultimately [...]

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