Diversity Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/diversity/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 22 Oct 2024 10:34:28 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Industry Review 2025: Putting Purpose Front and Centre https://www.exchangewire.com/blog/2024/10/22/industry-review-2025-putting-purpose-front-and-centre/ Tue, 22 Oct 2024 09:48:33 +0000 https://www.exchangewire.com/?p=1764135 Purpose seems to have replaced sustainability as a key term for the industry. Want to have your say on how it will impact the ad tech ecosystem in 2025?

Did we reach peak ‘green’ in 2023? Sustainability was spoken about at [...]

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]]> The Stack: Ad Industry Calls for More Inclusivity; Broadcasters Increasingly Taking Stakes in Early Stage Businesses https://www.exchangewire.com/blog/2024/06/07/the-stack-ad-industry-calls-for-more-inclusivity-broadcasters-increasingly-taking-stakes-in-early-stage-businesses/ Fri, 07 Jun 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1760748 This week on The Stack: Ad Industry Calls for More Inclusivity; Broadcasters Increasingly Taking Stakes in Early Stage Businesses; ITN Safeguards Content Archive from AI; Today’s episode of the MadTech Daily 

Early this week, we took a look at a report [...]

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]]> Spain Suspends Meta’s Planned Election Tools; TikTok Courts Publishers; Women Aged 44+ Feel Underrepresented by Advertising  https://www.exchangewire.com/blog/2024/06/03/spain-suspends-metas-planned-election-tools-tiktok-courts-publishers-women-aged-44-feel-underrepresented-by-advertising/ Mon, 03 Jun 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1760639 On today’s news digest: Spain Suspends Meta’s Planned Election Tools; TikTok Courts Publishers; Women Aged 44+ Feel Underrepresented by Advertising 

Spain’s data watchdog (AEPD) has ordered the suspension of two of Meta’s planned election tools for Instagram and Facebook, which are [...]

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]]> Exploring Bias in AI: How Can We Overcome It?  https://www.exchangewire.com/blog/2024/05/01/exploring-bias-in-ai-how-can-we-overcome-it/ Wed, 01 May 2024 12:01:07 +0000 https://www.exchangewire.com/?p=1760033 We explore the gender and racial biases in artificial intelligence (AI) systems, from YouTube’s automatic caption generator to models built to predict liver disease and diagnose skin cancer. Why do these biases exist, and how can we work around them?  

How [...]

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]]> Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution https://www.exchangewire.com/blog/2024/02/27/jerry-daykin-on-bridging-brand-integrity-and-ad-tech-evolution/ Tue, 27 Feb 2024 10:30:59 +0000 https://www.exchangewire.com/?p=1758402 The importance of safeguarding brand reputation within the complex web of online advertising has never been more critical. Jerry Daykin, a seasoned brand-side marketer with a career spanning roles at Diageo, GSK, and Mondelēz, delves into the challenges and opportunities [...]

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]]> 48% of Indians want more inclusive representation in ads; Channel 4 unveils results of ad trial; TikTok shop to reopen in Indonesia https://www.exchangewire.com/blog/2023/12/12/48-of-indians-want-more-inclusive-representation-in-ads-channel-4-unveils-results-of-ad-trial-tiktok-shop-to-reopen-in-indonesia/ Tue, 12 Dec 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1755304 On today’s ExchangeWire digest: 48% of Indians want more inclusive representation in ads; Channel 4 unveils results of public ad trial; TikTok shop to reopen in Indonesia with $1.5bn deal...

Around half (48%) of Indians want more inclusive representation from brands [...]

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]]> IAS Releases Inaugural Responsibility Report https://www.exchangewire.com/blog/2023/12/06/ias-releases-inaugural-responsibility-report/ Wed, 06 Dec 2023 12:46:09 +0000 https://www.exchangewire.com/?p=1755178 Integral Ad Science, a leading global media measurement and optimisation platform, today (December 6th, 2023) announced the release of its inaugural Responsibility Report outlining the tangible progress the company is making to strengthen its Environmental, Social, and Governance (ESG) initiatives.

“We [...]

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]]> Women Lifting Women Initiative Expands with Launch of Mentorship Programme https://www.exchangewire.com/blog/2023/11/28/women-lifting-women-initiative-expands-with-launch-of-mentorship-programme/ Tue, 28 Nov 2023 15:26:17 +0000 https://www.exchangewire.com/?p=1754343 The Women Lifting Women initiative, a champion of gender equity and diversity, is thrilled to announce the launch of its new mentorship programme. A collaboration between market leaders NumberEight and in-game audio pioneer Odeeo, this mentorship programme will connect the [...]

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]]> Industry Review 2024: Sustainability – time to take responsibility https://www.exchangewire.com/blog/2023/09/15/industry-review-2024-sustainability-time-to-take-responsibility/ Fri, 15 Sep 2023 15:00:00 +0000 https://www.exchangewire.com/?p=1750654 ExchangeWire’s Industry Review is back. Forget well-meaning platitudes: it’s time for genuine action on our industry’s environmental and social impact.

Sustainability and DEIB are fundamental to the marketing and advertising industry. Not only do all businesses in the industry have to [...]

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]]> Diversity, Authenticity, and Challenging Biases: ExchangeWire Joins Seedtag’s AdTech Heroes Podcast at Cannes https://www.exchangewire.com/blog/2023/06/28/cannes-live-seedtag-podcast-special/ Wed, 28 Jun 2023 12:00:00 +0000 https://www.exchangewire.com/?p=1747564 At this year’s Cannes Lions festival, ExchangeWire was delighted to partner with Seedtag for a special episode of the company’s AdTech Heroes Podcast. 

Streamed live from Stagwell’s Sport Beach, “Beyond the Labels: Breaking Stereotypes in Advertising” saw ExchangeWire CEO Rachel Smith [...]

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