ATS Madrid Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/ats/ats-madrid/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 05 May 2023 10:56:29 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Scale & Targeting on the Open Web: Interview with Rafael Amieva, Outbrain https://www.exchangewire.com/blog/2023/05/08/scale-targeting-on-the-open-web-interview-with-rafael-amieva-outbrain/ Mon, 08 May 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1744514 In this exclusive interview on the eve of ATS Madrid 2023, ExchangeWire speaks to Rafael Amieva, general manager, Spain, Outbrain, on how marketers can maximise scale and privacy-conscious targeting capabilities following the deprecation of the third-party cookie.

What options are available [...]

The post Scale & Targeting on the Open Web: Interview with Rafael Amieva, Outbrain appeared first on ExchangeWire.com.

]]> The Pivot to Ad-Supported Streaming in Spain: Interview with Mariano De Luca, Magnite https://www.exchangewire.com/blog/2023/05/05/the-pivot-to-ad-supported-streaming-in-spain-interview-with-mariano-de-luca-magnite/ Fri, 05 May 2023 07:59:00 +0000 https://www.exchangewire.com/?p=1744480 In this exclusive interview in the run-up to ATS Madrid 2023, Mariano De Luca, seller lead Italy, Spain, and MENA, Magnite, details evolving television consumption habits in Spain, including a shift towards ad-supported streaming.

How do attitudes towards ad-supported streaming in [...]

The post The Pivot to Ad-Supported Streaming in Spain: Interview with Mariano De Luca, Magnite appeared first on ExchangeWire.com.

]]> Innovation is Making Digital Advertising More Powerful: Q&A with Rafa Ruigómez, StackAdapt https://www.exchangewire.com/blog/2023/05/03/innovation-is-making-digital-advertising-more-powerful-qa-with-rafa-ruigomez-stackadapt/ Wed, 03 May 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1744112 In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the growing importance of contextual targeting, the value of a multi-channel strategy, and how marketers are already exploring Web3 technologies.

How are [...]

The post Innovation is Making Digital Advertising More Powerful: Q&A with Rafa Ruigómez, StackAdapt appeared first on ExchangeWire.com.

]]> Why the Future of Ad Measurement Will be Attention-First https://www.exchangewire.com/blog/2023/05/02/why-the-future-of-ad-measurement-will-be-attention-first/ Tue, 02 May 2023 13:00:00 +0000 https://www.exchangewire.com/?p=1744057 In this exclusive byline ahead of ATS Madrid 2023, Carlos Risco, senior client success manager, Lumen, discusses how attention is shaping the future of ad measurement.

We live in a world where there are distractions and entertainment everywhere. As soon as you [...]

The post Why the Future of Ad Measurement Will be Attention-First appeared first on ExchangeWire.com.

]]> CTV in Multichannel Media Strategies: Interview with Giovina Di Tonno, Rakuten https://www.exchangewire.com/blog/2023/04/26/ctv-in-multichannel-media-strategies-interview-with-giovina-di-tonno-rakuten/ Wed, 26 Apr 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1743894 In association with Rakuten Advertising

In this exclusive interview ahead of ATS Madrid 2023, ExchangeWire speaks to Giovina Di Tonno, senior director, media sales, Rakuten Advertising, on how connected TV (CTV) can be used as part of an effective multichannel media [...]

The post CTV in Multichannel Media Strategies: Interview with Giovina Di Tonno, Rakuten appeared first on ExchangeWire.com.

]]> Harnessing the Potential of Video: Q&A with Marc Thomas, EX.CO https://www.exchangewire.com/blog/2023/04/18/harnessing-the-potential-of-video-qa-with-marc-thomas-ex-co/ Tue, 18 Apr 2023 12:00:00 +0000 https://www.exchangewire.com/?p=1743694 In this exclusive interview ahead of ATS Madrid 2023, Marc Thomas, general manager EMEA at EX.CO discusses how ad tech's shift towards privacy centricity is impacting programmatic, the resurgence of context and integration of AI, and how marketers can utilise [...]

The post Harnessing the Potential of Video: Q&A with Marc Thomas, EX.CO appeared first on ExchangeWire.com.

]]> Why Modern Marketers Should Embrace Connected TV in 2023 https://www.exchangewire.com/blog/2023/04/12/why-modern-marketers-should-embrace-connected-tv-in-2023/ Wed, 12 Apr 2023 12:00:00 +0000 https://www.exchangewire.com/?p=1743593 In association with StackAdapt

In this exclusive byline ahead of ATS Madrid 2023, Andrew Rose, VP sales, EMEA, at StackAdapt, outlines why marketers should be exploring CTV.

Connected TV (CTV) refers to a device that connects to or is embedded in a [...]

The post Why Modern Marketers Should Embrace Connected TV in 2023 appeared first on ExchangeWire.com.

]]> Harnessing the Power of Retail Media https://www.exchangewire.com/blog/2022/05/30/harnessing-the-power-of-retail-media/ Mon, 30 May 2022 08:00:53 +0000 https://www.exchangewire.com/?p=1696085 In a world without cookies, yet a growing need for personalised advertising, how can retailers and retail brands alike harness retail audiences?
Retail media has been growing for over a decade, and its potential is finally being recognised across the globe, [...]

The post Harnessing the Power of Retail Media appeared first on ExchangeWire.com.

]]> Context, cooperation and evolution: what we learned at ATS Madrid 2022 https://www.exchangewire.com/blog/2022/05/17/context-privacy-and-cooperation-what-we-learned-at-ats-madrid-2022/ Tue, 17 May 2022 14:30:39 +0000 https://www.exchangewire.com/?p=1691923 ExchangeWire’s ATS Madrid made a welcome return to the Spanish capital after a two-year hiatus. At a bustling Teatro Amaya in Madrid’s Chamberi district, guests were treated to a packed agenda discussing the latest issues across the media industry.
From measurement [...]

The post Context, cooperation and evolution: what we learned at ATS Madrid 2022 appeared first on ExchangeWire.com.

]]> Why Publishers Should Prioritise Personalisation https://www.exchangewire.com/blog/2022/05/06/why-publishers-should-prioritise-personalisation/ Fri, 06 May 2022 09:15:37 +0000 https://www.exchangewire.com/?p=1688521 Ahead of ATS Madrid 2022, Chris Murphy, Group Account Director, Southern Europe at Taboola, outlines why personalisation is key to publishers' success in the face of competition from social media companies and evolving audience tastes.
In 2022, user attention is hard to [...]

The post Why Publishers Should Prioritise Personalisation appeared first on ExchangeWire.com.

]]>