Gaming Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/gaming/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 23 Oct 2024 09:27:20 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Digest: News Corp Sues Perplexity https://www.exchangewire.com/blog/2024/10/23/digest-news-corp-sues-perplexity/ Wed, 23 Oct 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764197 In today's ExchangeWire digest: News Corp sues Perplexity, Netflix shuts down Team Blue gaming studio, and The Walt Disney Company to announce new CEO in 2026.

News Corp subsidiaries Dow Jones (The Wall Street Journal, Barron’s) and NYP Holdings (the New [...]

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]]> Industry Review 2025: CTV, Gaming and the Future of Entertainment https://www.exchangewire.com/blog/2024/10/22/industry-review-2025-ctv-gaming-and-the-future-of-entertainment/ Tue, 22 Oct 2024 00:00:00 +0000 https://www.exchangewire.com/?p=1764089 ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at entertainment- the future of CTV, audio and much more.

CTV is one of the hottest topics in the industry, [...]

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]]> US Threatens Google Breakup and Sues TikTok; Connatix and JW Player Merge; WPP Partners with Roblox https://www.exchangewire.com/blog/2024/10/10/us-threatens-google-breakup-and-sues-tiktok-connatix-and-jw-player-merge/ Thu, 10 Oct 2024 06:10:00 +0000 https://www.exchangewire.com/?p=1763778 Today’s news: DOJ Threatens Google Breakup; US States Sue TikTok; Connatix and JW Player Merge; WPP Partners with Roblox

For some time now, the ad tech industry has been predicting a breakup of Google’s tech empire. Now – following the August [...]

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]]> NumberEight & Gameloft for brands Forge Strategic Partnership to Enhance Audience Targeting Across Premium Gaming Inventory https://www.exchangewire.com/blog/2024/10/09/numbereight-gameloft-for-brands-forge-strategic-partnership-to-enhance-audience-targeting-across-premium-gaming-inventory/ Wed, 09 Oct 2024 15:00:00 +0000 https://www.exchangewire.com/?p=1763775 Gameloft for brands, a leader in advertising and gamification solutions for brands, has partnered with NumberEight, a leader in ID-less data solutions.

Gaming, particularly mobile gaming, has emerged as an area of interest in the advertising industry due to its engagement [...]

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]]> From Walled Garden Platforms to Mobile Gaming: Why Advertisers Should Shift their Ad Spend https://www.exchangewire.com/blog/2024/09/24/from-walled-garden-platforms-to-mobile-gaming-why-advertisers-should-shift-their-ad-spend/ Tue, 24 Sep 2024 13:50:53 +0000 https://www.exchangewire.com/?p=1763263 At its A Morning at the Movies event, Digital Turbine revealed research which makes the case for why advertisers should shift more of their ad spend from walled garden platforms to mobile gaming. Speakers outlined why it’s in advertisers’ best [...]

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]]> Perplexity in Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden   https://www.exchangewire.com/blog/2024/09/24/perplexity-in-talks-with-brands-for-digital-ads-model-itv-encourages-advertisers-to-embrace-genai-roblox-building-walled-garden/ Tue, 24 Sep 2024 05:55:35 +0000 https://www.exchangewire.com/?p=1763242 Today’s news: Perplexity In Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden

AI search engine Perplexity is in talks with big brands regarding its new advertising model, which is due to launch [...]

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]]> Gaming: The Media Industry’s £144bn Sleeping Giant    https://www.exchangewire.com/blog/2024/09/05/gaming-the-media-industrys-144bn-sleeping-giant/ Thu, 05 Sep 2024 11:17:29 +0000 https://www.exchangewire.com/?p=1762752 In this contributed article, Michael Clingham, account director and Oliver Wong, account manager at Spark Foundry UK discuss the untapped opportunities for marketers laden within the video games sector, and how brands are taking advantage of this cultural juggernaut today.

Gaming [...]

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]]> Warner Bros and Fandango Sell Cinema Tickets On Roblox; TikTok Terminates Lite Rewards Feature in EU; OpenAI Co-Founder Moves to Rival Anthropic  https://www.exchangewire.com/blog/2024/08/07/warner-bros-and-fandango-sell-cinema-tickets-on-roblox-tiktok-terminates-lite-reward-feature-in-eu/ Wed, 07 Aug 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762274 On today’s news digest: Warner Bros and Fandango Sell Cinema Tickets On Roblox; TikTok Terminates Lite Rewards Feature in EU; OpenAI Co-Founder Moves to Rival Anthropic 

In a move to strengthen its connection with Gen Z gamers, Roblox has introduced a [...]

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]]> AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units https://www.exchangewire.com/blog/2024/07/17/adinmo-launches-ingameplay-sdk-3-0-with-clickable-ad-units/ Wed, 17 Jul 2024 09:03:35 +0000 https://www.exchangewire.com/?p=1761675 AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, has announced the beta release of its InGamePlay SDK 3.0.

InGamePlay 3.0 builds on AdInMo’s existing tech stack which offers multi-format non-interruptive immersive advertising. The latest SDK launches clickable [...]

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]]> Esportal Partners with Brand Metrics to Become First Gaming Platform to Offer Brand Lift Measurement https://www.exchangewire.com/blog/2024/07/09/esportal-partners-with-brand-metrics-to-become-first-gaming-platform-to-offer-brand-lift-measurement/ Tue, 09 Jul 2024 14:01:31 +0000 https://www.exchangewire.com/?p=1761495 Esportal, a premier platform for competitive gaming, proudly announces its groundbreaking partnership with Brand Metrics, marking a significant milestone in the gaming industry. As one of the first gaming platforms to integrate brand lift measurement into its ecosystem, Esportal continues [...]

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