RTB Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/rtb/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 20 Mar 2024 15:56:53 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Making Retail Media at Scale Possible https://www.exchangewire.com/blog/2024/03/20/making-retail-media-at-scale-possible/ Wed, 20 Mar 2024 14:05:37 +0000 https://www.exchangewire.com/?p=1758887 In association with Kevel

In the ever-evolving landscape of retail and ecommerce, one thing is quite clear: to compete with Amazon, the industry must embrace programmatic retail media (PRM). PRM holds the key to unlocking these unprecedented opportunities.

At the heart [...]

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]]> Privacy Sandbox: How is 2024 Looking? https://www.exchangewire.com/blog/2024/01/11/privacy-sandbox-how-is-2024-looking/ Thu, 11 Jan 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1757121 As the digital advertising landscape evolves, a critical question arises: Can Google's Privacy Sandbox truly balance the competing demands of ad performance and heightened user privacy, or is this merely a pipe dream? 

The death of third-party cookies, the end of [...]

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]]> Kevel Establishes OpenRTB Protocol for Retail Media https://www.exchangewire.com/blog/2023/07/27/kevel-establishes-openrtb-protocol-for-retail-media/ Thu, 27 Jul 2023 13:00:00 +0000 https://www.exchangewire.com/?p=1748905 Platform monetisation leader Kevel today (July 27th, 2023) announced the formation of an industry working group to establish an OpenRTB Protocol for Retail Media, a groundbreaking update to the OpenRTB framework. The protocol will set new standards for programmatic advertising [...]

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]]> CTV in Multichannel Media Strategies: Interview with Giovina Di Tonno, Rakuten https://www.exchangewire.com/blog/2023/04/26/ctv-in-multichannel-media-strategies-interview-with-giovina-di-tonno-rakuten/ Wed, 26 Apr 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1743894 In association with Rakuten Advertising

In this exclusive interview ahead of ATS Madrid 2023, ExchangeWire speaks to Giovina Di Tonno, senior director, media sales, Rakuten Advertising, on how connected TV (CTV) can be used as part of an effective multichannel media [...]

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]]> IAB Tech Lab Sued Over RTB; Vungle Acquire JetFuel https://www.exchangewire.com/blog/2021/06/16/iab-tech-lab-sued-over-rtb-vungle-acquire-jetfuel/ Wed, 16 Jun 2021 09:30:40 +0000 https://www.exchangewire.com/?p=1556765 In today's ExchangeWire news digest: the Irish Council for Civil Liberties sue the IAB Tech Lab over the data-sharing practices behind real-time bidding; mobile performance marketing firm Vungle acquire influencer marketing platform JetFuel; and eMarketer predict that the US' TV [...]

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]]> Admixer Releases White-Label RTB Stack for Programmatic Ads Trading https://www.exchangewire.com/blog/2021/05/20/admixer-releases-white-label-rtb-stack-for-programmatic-ads-trading/ Thu, 20 May 2021 10:11:38 +0000 https://www.exchangewire.com/?p=1537649 Admixer, an independent provider of advertising technologies and services, has introduced an RTB Stack, a multipurpose programmatic platform to create and manage your own white-label SSP or ad exchange.
Admixer’s twelve years of developing SaaS ad tech products and creating its [...]

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]]> TheViewPoint Harnesses Header Bidding Technology to Elevate Publishers’ Monetisation Experience https://www.exchangewire.com/blog/2021/02/05/theviewpoint-harnesses-header-bidding-technology-to-elevate-publishers-monetisation-experience/ Fri, 05 Feb 2021 11:05:49 +0000 https://www.exchangewire.com/?p=1442003 TheViewPoint has integrated Header Bidding technology, providing publishers with the ability to receive bids from multiple SSPs simultaneously. 
TheViewPoint, a SaaS CTV/OTT monetisation platform for publishers, is now supporting the Header Bidding model for ad bidding. This will help media owners [...]

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]]> Google Threatens to Pull Search from Australia; ICO Resumes RTB Probe https://www.exchangewire.com/blog/2021/01/25/google-threatens-to-pull-search-from-australia-ico-resumes-rtb-probe/ Mon, 25 Jan 2021 11:11:06 +0000 https://www.exchangewire.com/?p=1431383 In today's ExchangeWire news digest: Google threatens to withdraw their Search feature from Australia in response to the News Media Bargaining Code; the ICO resumes their investigation into RTB and the wider ad tech ecosystem; and NBC Universal announces their [...]

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]]> FTC Files New Suit Against Facebook; Amazon and Google Fined for Data Violations https://www.exchangewire.com/blog/2020/12/10/ftc-files-new-suit-against-facebook-amazon-and-google-fined-for-data-violations/ Thu, 10 Dec 2020 12:37:20 +0000 https://www.exchangewire.com/?p=1393578 In today's ExchangeWire news digest: the FTC and US state attorneys general file a fresh antitrust suit calling for a clamp down on Facebook; Amazon and Google face fines from the French Data Protection Authority for using tracking cookies without [...]

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]]> MGID Partners with RTB House Enabling Top Retailers to Reach Audiences via Native Placements across the Web https://www.exchangewire.com/blog/2020/09/16/mgid-partners-with-rtb-house-enabling-top-retailers-to-reach-audiences-via-native-placements-across-the-web/ Wed, 16 Sep 2020 14:04:26 +0000 https://www.exchangewire.com/?p=1316959 MGID, a global pioneer in native advertising, announced today their  partnership with RTB House, a trusted MarTech company offering sophisticated retargeting solutions that drive digital advertising campaigns’ performance. This collaboration will grant RTB House’s advertising partners access to over 850 million [...]

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