Universal Identifiers Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/identity/universal-identifiers/ ExchangeWire provides global data and insight on media, marketing and commerce Mon, 28 Oct 2024 10:51:34 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 FreeWheel Strengthens its Compatibility with Universal Identifiers, Including First-id https://www.exchangewire.com/blog/2024/10/28/freewheel-strengthens-its-compatibility-with-universal-identifiers-including-first-id/ Mon, 28 Oct 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1764277 FreeWheel, the global technology platform for the television advertising industry, announced the expansion of its compatibility with ID solution providers, including First-id. The move is part of a wider initiative to facilitate the integration of IDs from multiple providers, offering [...]

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]]> MadTech Sketch: The Future of Cookieless Measurement https://www.exchangewire.com/blog/2024/10/22/madtech-sketch-the-future-of-cookieless-measurement/ Tue, 22 Oct 2024 08:41:55 +0000 https://www.exchangewire.com/?p=1764312 As a taster of our recent Deep Dive, we put together an example of some of the methodologies that can define the future of ad measurement

In his latest MadTech Sketch, in association with Quantcast, Ciarán O'Kane takes a look at [...]

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]]> Axeptio & First ID Partner to Democratise the Use of IDs Among Advertisers https://www.exchangewire.com/blog/2024/09/23/axeptio-first-id-partner-to-democratise-the-use-of-ids-among-advertisers/ Mon, 23 Sep 2024 10:24:02 +0000 https://www.exchangewire.com/?p=1763231 Axeptio, a leader in user consent management solutions (consent management platform known as CMP), and First-id, the creator of a first-party identification solution, are pleased to announce a partnership which will facilitate advertisers’ adoption and use of universal IDs - already [...]

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]]> ArcSpan Releases “Identifier Audit” to Expand Audience Data Analytics Suite Aiding Publishers in Linking Identifiers to Programmatic Outcomes https://www.exchangewire.com/blog/2024/04/04/arcspan-releases-identifier-audit-to-expand-audience-data-analytics-suite-aiding-publishers-in-linking-identifiers-to-programmatic-outcomes/ Thu, 04 Apr 2024 14:35:47 +0000 https://www.exchangewire.com/?p=1759219 ArcSpan Technologies, the innovative publisher audience data monetisation company, announced today (April 4th, 2024) the release of AMS “Identifier Audit” dashboards. Available within ArcSpan’s AMS Audience Insights suite, Identifier Audit tracks the presence and correlation of various identifiers to won [...]

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]]> Clinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0 https://www.exchangewire.com/blog/2024/03/25/clinch-marks-industry-milestone-as-the-first-client-side-ad-server-to-integrate-unified-id-2-0/ Mon, 25 Mar 2024 12:30:00 +0000 https://www.exchangewire.com/?p=1758853 Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (March 25th, 2024) their adoption of Unified ID 2.0 (UID2), a privacy-conscious identity solution built for the open internet, [...]

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]]> Nearly 75 Million Americans Are Unwittingly Sharing Their Data Online https://www.exchangewire.com/blog/2024/03/04/nearly-75-million-americans-are-unwittingly-sharing-their-data-online/ Mon, 04 Mar 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1758541 Blis, the integrated ad planning, buying, and measurement platform, launched its new study revealing that nearly 75 million Americans are unaware that, by sharing their email or phone number, they are also consenting to be anonymously identified by advertisers. Additionally, [...]

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]]> Data is the Key to Unlocking the Cookieless Future: Q&A with Kristina Prokop, Eyeota https://www.exchangewire.com/blog/2023/09/19/data-is-the-key-to-unlocking-the-cookieless-future-qa-with-kristina-prokop-eyeota/ Tue, 19 Sep 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1750704 In this exclusive interview ahead of ATS Singapore, Kristina Prokop, co-founder and CEO of Eyeota, discusses how marketers in APAC and beyond are preparing for the shift towards a privacy-first landscape, and how data will continue to play a vital [...]

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]]> ID5 Reveals Essential Criteria for Evaluating Universal ID Solutions in New Guide for Brands https://www.exchangewire.com/blog/2023/04/20/id5-reveals-essential-criteria-for-evaluating-universal-id-solutions-in-new-guide-for-brands/ Thu, 20 Apr 2023 15:20:19 +0000 https://www.exchangewire.com/?p=1743859 ID5 has just launched a new guide for advertisers that uncovers the essential criteria for evaluating universal identifiers, as well as the pathways they can take to leverage these solutions.

Having a better understanding of the identity landscape is crucial for [...]

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]]> Privacy & Identity: Predictions for 2023 https://www.exchangewire.com/blog/2022/12/07/privacy-identity-predictions-for-2023/ Wed, 07 Dec 2022 09:00:00 +0000 https://www.exchangewire.com/?p=1738533 In the second article in the ExchangeWire 2023 predictions series, privacy and identity takes centre stage. While third-party cookies will live to see another year, thanks to Google delaying their deprecation to 2024, players across the ad tech ecosystem have [...]

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]]> ID5’s ID Proven to Increase Reach Across All Browser Environments https://www.exchangewire.com/blog/2022/06/28/id5s-id-proven-to-increase-average-bid-cpm-across-all-browser-environments/ Tue, 28 Jun 2022 08:48:39 +0000 https://www.exchangewire.com/?p=1704405 ID5, the independent universal ID solution for digital advertising, has announced that use of its ID5 ID universal identifier has bolstered advertising reach by up to 78% for Virtual Minds, Ströer, and OS Data Solutions. The third-party cookie alternative also reduced eCPM [...]

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