Supply Chain Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/supply-chain/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 06 Nov 2024 12:06:15 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 TeqBlaze Launches an SPO Toolkit – New Solution for  Supply Chain Optimisation  https://www.exchangewire.com/blog/2024/11/06/teqblaze-launches-an-spo-toolkit-new-solution-for-supply-chain-optimisation/ Wed, 06 Nov 2024 12:06:12 +0000 https://www.exchangewire.com/?p=1764614 TeqBlaze, an expert in programmatic solutions development since 2014, announced the launch of the SPO Toolkit—a supply path analyser designed to enhance transparency, efficiency, and performance within the ad supply chain. This new tool empowers ad tech companies to make [...]

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]]> Pixalate Unveils New Q2 2024 Seller Trust Index; Now Ranks 580+ Sellers in 140+ Markets https://www.exchangewire.com/blog/2024/09/18/pixalate-unveils-new-q2-2024-seller-trust-index-now-ranks-580-sellers-in-140-markets/ Wed, 18 Sep 2024 11:38:34 +0000 https://www.exchangewire.com/?p=1763162 Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform, today (September 18th, 2024) released the expanded Global Seller Trust Indexes for Q2 2024 to rank open programmatic ad sellers across desktop and mobile web, mobile apps, and connected [...]

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]]> Haleon Selects PubMatic as Supply Optimisation Partner https://www.exchangewire.com/blog/2024/09/16/haleon-selects-pubmatic-as-supply-optimisation-partner/ Mon, 16 Sep 2024 09:12:40 +0000 https://www.exchangewire.com/?p=1763064 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (September 16th, 2024) announced the launch of a new collaborative approach to supply path optimisation (SPO) for global healthcare company, Haleon.  

PubMatic has been selected by Haleon [...]

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]]> Decoding Supply-Path Optimisation with Opti Digital’s CEO Magali Quentel-Reme https://www.exchangewire.com/blog/2024/07/30/decoding-supply-path-optimisation-with-opti-digitals-ceo-magali-quentel-reme/ Tue, 30 Jul 2024 09:05:54 +0000 https://www.exchangewire.com/?p=1762058 In this interview, Magali Quentel-Reme, CEO of Opti Digital, dives deep into the supply-path optimisation process. She examines whether publishers should favour a particular path, as well as looking at how they can protect their website's performance.

What is the [...]

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]]> GroupM Minimised Programmatic Video Campaign Carbon Emissions with PubMatic & SeenThis https://www.exchangewire.com/blog/2024/07/10/groupm-minimised-programmatic-video-campaign-carbon-emissions-with-pubmatic-seenthis/ Wed, 10 Jul 2024 12:45:22 +0000 https://www.exchangewire.com/?p=1761547 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, GroupM, and adaptive streaming specialist, SeenThis announced today (July 10th, 2024) the results of a new case study. The study highlights the campaign that successfully minimised carbon [...]

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]]> Pixalate Introduces Supply Chain Object Post-Bid Verification & Pre-Bid Blocking Technology https://www.exchangewire.com/blog/2024/06/13/pixalate-introduces-supply-chain-object-post-bid-verification-pre-bid-blocking-technology/ Thu, 13 Jun 2024 15:23:50 +0000 https://www.exchangewire.com/?p=1760964 Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has launched a new Supply Chain Object (SCO) audit and verification tool. The tool helps buyers prevent wasted ad spend and rectify problems that persist in complex and [...]

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]]> Smartstream Partners with PubMatic to Expand Programmatic Buying Across its Premium Inventory in the DACH Region https://www.exchangewire.com/blog/2024/06/12/smartstream-partners-with-pubmatic-to-expand-programmatic-buying-across-its-premium-inventory-in-the-dach-region/ Wed, 12 Jun 2024 10:18:46 +0000 https://www.exchangewire.com/?p=1760862 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (June 12th, 2024) announced its partnership with Smartstream, a leading digital marketing provider of comprehensive video advertising solutions in the DACH region. 

Advertisers using Smartstream’s platform [...]

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]]> PubMatic Expands its UK Northern Presence with the Appointment of Ben Loofe as Director of Advertiser Solutions https://www.exchangewire.com/blog/2024/05/13/pubmatic-expands-its-uk-northern-presence-with-the-appointment-of-ben-loofe-as-director-of-advertiser-solutions/ Mon, 13 May 2024 11:15:19 +0000 https://www.exchangewire.com/?p=1760240 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (May 13th, 2024) announced the appointment of Benjamin Loofe as director, advertiser solutions, UK North. Based in Manchester, Loofe takes the helm as the primary [...]

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]]> Virgin Media Partners with PubMatic to Scale FAST Advertising in the UK https://www.exchangewire.com/blog/2024/04/18/virgin-media-partners-with-pubmatic-to-scale-fast-advertising-in-the-uk/ Thu, 18 Apr 2024 14:22:56 +0000 https://www.exchangewire.com/?p=1759619 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (April 18th, 2024) announced a partnership with Virgin Media, one of the UK's premier entertainment and communications companies, to enable advertisers to reach UK audiences [...]

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]]> TeqBlaze Unveils Major Update to White-Label SSP + Ad Exchange Platform to Version 2.5  https://www.exchangewire.com/blog/2024/04/09/teqblaze-unveils-major-update-to-white-label-ssp-ad-exchange-platform-to-version-2-5/ Tue, 09 Apr 2024 09:09:51 +0000 https://www.exchangewire.com/?p=1759294 TeqBlaze, a prominent developer of advertising technology solutions, is excited to announce the release of version 2.5 of its SSP + Ad Exchange platform. This latest version has already been integrated into the core technology and is ready for immediate [...]

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