Commerce Media Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/commerce-media/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 15 Nov 2024 11:48:22 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 The Stack: Ad Tech M&A is Back https://www.exchangewire.com/blog/2024/11/15/the-stack-ad-tech-ma-is-back/ Fri, 15 Nov 2024 11:48:20 +0000 https://www.exchangewire.com/?p=1764887 This week on The Stack: M&A takes off; Google, Meta and Apple privacy woes; Today’s MadTech Daily 

It's been a big week for ad tech M&A, with Viant acquiring IRIS.TV, Alliant being sold to Inverness Graham, MediaSense buying R3 and Azerion [...]

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]]> ‘Retail Media is a Game-changing Opportunity for Brands and Retailers’: Q&A with Martin Jensen, Nexta https://www.exchangewire.com/blog/2024/11/14/a-game-changing-opportunity-for-brands-and-retailers-qa-with-martin-jensen-nexta/ Thu, 14 Nov 2024 13:33:01 +0000 https://www.exchangewire.com/?p=1764865 We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage.

How can brands and retailers leverage retail media technology to enhance personalisation and improve customer engagement?

Retail media technology presents [...]

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]]> The Stack: Retail Media Making Waves https://www.exchangewire.com/blog/2024/10/25/the-stack-retail-media-making-waves/ Fri, 25 Oct 2024 10:14:14 +0000 https://www.exchangewire.com/?p=1764278 A new retail media hub, a discussion on precision targeting, and the battle between instream and outstream video, all in today's Stack.

Retail media is making waves. This week we were delighted to launch our new Retail Media Hub, in association with Nexta.io .

Starting [...]

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]]> What does retail media need to do next? https://www.exchangewire.com/blog/2024/10/24/what-does-retail-media-need-to-do-next/ Thu, 24 Oct 2024 11:12:20 +0000 https://www.exchangewire.com/?p=1764217 Retail media has been a hot topic for the last year. But what does it need to do to hit the next level? The industry gives their thoughts.

Brands and retailers are leveraging retail media to reach consumers at critical buying [...]

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]]> URL Genius x impact.com: Commerce Creator Survey https://www.exchangewire.com/blog/2024/09/26/url-genius-x-impact-com-commerce-creator-survey/ Thu, 26 Sep 2024 08:32:22 +0000 https://www.exchangewire.com/?p=1763371 Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey. The findings spotlight new opportunities for brand marketers to align with commerce creators [...]

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]]> The Retail Media Boom is Only the Beginning https://www.exchangewire.com/blog/2024/07/16/the-retail-media-boom-is-only-the-beginning/ Tue, 16 Jul 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1761575 The Mars Agency's Katrina Smart takes a look at how travel media networks could be the next evolution of retail.

The last few years have truly cemented the fact that retail media is here to stay, and it’s hard to envisage [...]

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]]> Cannes Lions 2024 Tech Highlights:  Federico Salvitti of MINT on Six Transformative Advertising Trends  https://www.exchangewire.com/blog/2024/07/04/cannes-lions-2024-tech-highlights-federico-salvitti-of-mint-on-six-transformative-advertising-trends/ Thu, 04 Jul 2024 14:24:17 +0000 https://www.exchangewire.com/?p=1761432 Cannes Lions 2024 was another spectacular celebration of creativity and innovation in the advertising world. As well as the glitz and glamour of creative accolades, there was also a showcase of groundbreaking technologies poised to redefine the industry.  MINT, a [...]

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]]> The MadTech Sketch – The Revolut Ad Model: Everything is NOT an Ad Net https://www.exchangewire.com/blog/2024/04/26/the-madtech-sketch-the-revolut-ad-model-everything-is-not-an-ad-net/ Fri, 26 Apr 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1759903 In ExchangeWire's latest MadTech Sketch, following the news that Revolut is planning to monetise its transactional data through advertising, Ciarán O’Kane sheds light on their likely ad model, and how it's less ad net, more mini walled garden.

Another new ad [...]

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]]> Commerce Media: Advertising’s New Playground? https://www.exchangewire.com/blog/2023/11/21/commerce-media-advertisings-new-playground/ Tue, 21 Nov 2023 09:00:00 +0000 https://www.exchangewire.com/?p=1753949 In the rapidly evolving world of advertising, a new contender has emerged with the potential to redefine the playing field: commerce media.

Welcome to the revolutionary world of commerce media, where shopping carts meet ad spots, and consumers' clicks tell a [...]

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]]> PubMatic is First Sell-Side Technology Provider to Offer Powerful Experian Commerce Data in Both the US & UK https://www.exchangewire.com/blog/2023/11/07/pubmatic-is-first-sell-side-technology-provider-to-offer-powerful-experian-commerce-data-in-both-the-us-uk/ Tue, 07 Nov 2023 14:59:48 +0000 https://www.exchangewire.com/?p=1753483 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a groundbreaking data collaboration with Experian, the world’s leading global information services company.

The collaboration marks a major milestone in the advertising industry, as PubMatic becomes [...]

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