Grace Dillon, Author at ExchangeWire.com ExchangeWire provides global data and insight on media, marketing and commerce Tue, 19 Sep 2023 10:42:07 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Five Reasons Why Mobile In-Game Advertising Grabs Attention https://www.exchangewire.com/blog/2023/09/20/five-reasons-why-mobile-in-game-advertising-grabs-attention/ Wed, 20 Sep 2023 01:00:00 +0000 https://www.exchangewire.com/?p=1750764 Ahead of ATS Singapore 2023, James Rogers, VP brand sales, APAC at Digital Turbine, outlines why the mobile in-game ad format excels at capturing consumers' attention.

In the ever-evolving landscape of digital advertising, mobile gaming has emerged as a powerful channel [...]

The post Five Reasons Why Mobile In-Game Advertising Grabs Attention appeared first on ExchangeWire.com.

]]> Data is the Key to Unlocking the Cookieless Future: Q&A with Kristina Prokop, Eyeota https://www.exchangewire.com/blog/2023/09/19/data-is-the-key-to-unlocking-the-cookieless-future-qa-with-kristina-prokop-eyeota/ Tue, 19 Sep 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1750704 In this exclusive interview ahead of ATS Singapore, Kristina Prokop, co-founder and CEO of Eyeota, discusses how marketers in APAC and beyond are preparing for the shift towards a privacy-first landscape, and how data will continue to play a vital [...]

The post Data is the Key to Unlocking the Cookieless Future: Q&A with Kristina Prokop, Eyeota appeared first on ExchangeWire.com.

]]> Indonesia to Ban Social Commerce; Political Ads to Require AI Disclaimers, say Google https://www.exchangewire.com/blog/2023/09/14/indonesia-to-ban-social-commerce-political-ads-to-require-ai-disclaimers-say-google/ Thu, 14 Sep 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1750523 In today's ExchangeWire news digest: the Indonesian government threatens to ban social commerce; Google say that political ads will be forced to disclose AI use; and Deliveroo partner with Gopuff to expand their grocery delivery efforts.

Indonesia threatens ban on social [...]

The post Indonesia to Ban Social Commerce; Political Ads to Require AI Disclaimers, say Google appeared first on ExchangeWire.com.

]]> Making the Most of the Post-Cookie Landscape https://www.exchangewire.com/blog/2023/09/07/making-the-most-of-the-post-cookie-landscape/ Thu, 07 Sep 2023 14:30:00 +0000 https://www.exchangewire.com/?p=1750310 Although Google has been talking about deprecating third-party cookies since 2020, it finally appears to be making good on its threat: early next year, third-party cookies will be switched off for 1% of Chrome users, the tech giant announced in [...]

The post Making the Most of the Post-Cookie Landscape appeared first on ExchangeWire.com.

]]> Scale and Addressability in CTV – They’re Happening, Thanks to Contextual-AI https://www.exchangewire.com/blog/2023/09/05/scale-and-addressability-in-ctv-theyre-happening-thanks-to-contextual-ai/ Tue, 05 Sep 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1749418 In this exclusive byline, Wieger Holvoet, programmatic technical lead GAM team at Dentsu, outlines how applying contextual-AI can help marketers reach campaign-relevant audiences in CTV, highlighting Dentsu's collaboration with Illuma.

It could be argued that Connected TV (CTV) is the most [...]

The post Scale and Addressability in CTV – They’re Happening, Thanks to Contextual-AI appeared first on ExchangeWire.com.

]]> The Present and Future of AI in Ad Tech: Q&A with Raz Peter, Clinch https://www.exchangewire.com/blog/2023/08/30/the-present-and-future-of-ai-in-ad-tech-qa-with-raz-peter-clinch/ Wed, 30 Aug 2023 14:00:00 +0000 https://www.exchangewire.com/?p=1749821 In this exclusive Q&A, Raz Peter, CTO and co-founder of Clinch, discusses how the ad tech industry is already incorporating artificial intelligence, and what the future could look like as AI becomes even more prevalent.

How are advertisers currently approaching AI?

The [...]

The post The Present and Future of AI in Ad Tech: Q&A with Raz Peter, Clinch appeared first on ExchangeWire.com.

]]> Disney+ Ad Tier Expands; Cadent to be Acquired by Novacap https://www.exchangewire.com/blog/2023/08/13/disney-ad-tier-expands-cadent-to-be-acquired-by-novacap/ Sun, 13 Aug 2023 22:58:00 +0000 https://www.exchangewire.com/?p=1749489 In today's ExchangeWire news digest: Disney announce plans to expand their ad-supported streaming offering; advanced TV firm Cadent is set to be purchased by PE firm Novacap; and Lyft reports positive Q2 results despite tricky conditions.

Disney to expand ad-supported streaming [...]

The post Disney+ Ad Tier Expands; Cadent to be Acquired by Novacap appeared first on ExchangeWire.com.

]]> The Stack: WPP Lowers Full-Year Forecast, South Korea Set for E-Commerce Growth https://www.exchangewire.com/blog/2023/08/11/the-stack/ Fri, 11 Aug 2023 12:27:03 +0000 https://www.exchangewire.com/?p=1749491 This week: peaks and troughs...

While the rain may have disappeared (for now...), the contrarian British climate serves as an apt metaphor for the mixed fortunes we've observed this week. WPP lowered its full-year financial forecast following a dip in spend, while [...]

The post The Stack: WPP Lowers Full-Year Forecast, South Korea Set for E-Commerce Growth appeared first on ExchangeWire.com.

]]> What Could a Break-Up of Google’s Ad Network Mean for Tech? https://www.exchangewire.com/blog/2023/08/10/what-could-a-break-up-of-googles-ad-network-mean-for-tech/ Thu, 10 Aug 2023 09:00:00 +0000 https://www.exchangewire.com/?p=1749399 Best known as the world’s most-used search engine, Google has leveraged its vast catalogue of domains to build an ad network that has drawn the budgets of marketers almost everywhere. While highly lucrative for Google, this network has drawn the [...]

The post What Could a Break-Up of Google’s Ad Network Mean for Tech? appeared first on ExchangeWire.com.

]]> Microsoft and Aptos Partner; Gaming Revenue Growth Slows in APAC https://www.exchangewire.com/blog/2023/08/09/microsoft-and-aptos-partner-gaming-revenue-growth-slows-in-apac/ Wed, 09 Aug 2023 22:58:00 +0000 https://www.exchangewire.com/?p=1749429 In today's ExchangeWire news digest: Microsoft and Aptos Labs join forces to bring AI and blockchain technology together; research finds that gaming revenue was lower in APAC than in the rest of the world; and Google's attempt to stem a [...]

The post Microsoft and Aptos Partner; Gaming Revenue Growth Slows in APAC appeared first on ExchangeWire.com.

]]>