Audio Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/programmatic-audio/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 24 Oct 2024 11:30:36 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Digest: Spotify Tests New Ad Exchange https://www.exchangewire.com/blog/2024/10/24/digest-spotify-tests-new-ad-exchange/ Thu, 24 Oct 2024 06:00:00 +0000 https://www.exchangewire.com/?p=1764252 News in brief: Spotify gets into the ad exchange business; Nvidia expanding into India's AI market; LinkedIn fined for breaching privacy rules

Spotify is testing a new ad exchange, called Spotify Ad Exchange (SAX), to boost its automated ad offerings, focusing [...]

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]]> Industry Review 2025: CTV, Gaming and the Future of Entertainment https://www.exchangewire.com/blog/2024/10/22/industry-review-2025-ctv-gaming-and-the-future-of-entertainment/ Tue, 22 Oct 2024 00:00:00 +0000 https://www.exchangewire.com/?p=1764089 ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at entertainment- the future of CTV, audio and much more.

CTV is one of the hottest topics in the industry, [...]

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]]> Hawk, an Azerion Company, Selects Veritonic for Audio Attribution https://www.exchangewire.com/blog/2024/08/08/hawk-an-azerion-company-selects-veritonic-for-audio-attribution/ Thu, 08 Aug 2024 13:37:32 +0000 https://www.exchangewire.com/?p=1762327 Veritonic, the industry’s comprehensive audio research and analytics platform, announced today (August 8th, 2024) that Hawk (an Azerion company), a leading European player in digital omnichannel advertising, has selected Veritonic’s Audio Attribution solution to enable users of their platform to [...]

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]]> Ad Tech Investment & M&A: It’s Back https://www.exchangewire.com/blog/2024/07/10/ad-tech-investment-ma-its-back/ Wed, 10 Jul 2024 08:04:14 +0000 https://www.exchangewire.com/?p=1761523 After a prolonged snooze, investment and M&A dormancy in ad tech is perhaps finally at an end. After a steady drizzle of activity, a torrential downpour of consolidation poured upon the industry in June. In this article, ExchangeWire research lead [...]

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]]> NumberEight & Frequency Partner to Deliver Audio Ads Using AI Behavioural Intelligence https://www.exchangewire.com/blog/2024/06/25/numbereight-frequency-partner-to-deliver-audio-ads-using-ai-behavioural-intelligence/ Tue, 25 Jun 2024 08:42:54 +0000 https://www.exchangewire.com/?p=1761180 NumberEight, a trailblazer in ID-less data for advertising, and Frequency, the leader in workflow automation and ad management for audio, have partnered to enable advertisers to deliver creative based on live moments and behavioural cohorts. 

Using NumberEight’s AI-powered Behavioural Intelligence with [...]

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]]> The Stack: Podcasting Booms; the Latest from OpenAI  https://www.exchangewire.com/blog/2024/05/31/the-stack-podcasting-booms-the-latest-from-openai/ Fri, 31 May 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1760620 This week on The Stack: Podcasting Booms; the Latest from OpenAI; PayPal Plans Ad Network; Today's MadTech Daily Podcast

With the release of Spotify’s latest Global Trends report, the streaming platform showed us that podcasting is bigger than ever. According to [...]

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]]> Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech Features  https://www.exchangewire.com/blog/2024/05/28/privacy-sandbox-apis-temporarily-unavailable-sports-podcasts-on-spotify-see-growth-of-74-amazon-unveils-new-ad-tech-features/ Tue, 28 May 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1760498 On today’s news digest: Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech Features 

Last week, Privacy Sandbox’s APIs were temporarily unavailable due to a misconfiguration in the Chrome-facilitated testing setup. The [...]

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]]> Adelaide Expands Adelaide for Publishers with Advanced Audio Capabilities, Welcoming Major Audio Partners https://www.exchangewire.com/blog/2024/05/09/adelaide-expands-adelaide-for-publishers-with-advanced-audio-capabilities-welcoming-major-audio-partners/ Thu, 09 May 2024 14:30:00 +0000 https://www.exchangewire.com/?p=1760174 Adelaide, the leader in attention-based media quality measurement, announces the expansion of Adelaide for Publishers (AFP) with new features for audio attention measurement and activation. Building on AFP’s initial launch for digital web channels, Adelaide now welcomes audio media giants [...]

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]]> Clinch Expands Omnichannel Audio Reach through Strategic Partnership with Consumable https://www.exchangewire.com/blog/2024/05/09/clinch-expands-omnichannel-audio-reach-through-strategic-partnership-with-consumable/ Thu, 09 May 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1760180 Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (9th May, 2024) a new strategic partnership with Consumable, a distinguished leader in digital audio. This collaboration merges Clinch's [...]

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]]> Playlists, Podcasts and Programmatic: The Future of Audio Advertising https://www.exchangewire.com/blog/2024/03/21/playlists-podcasts-and-programmatic-the-future-of-audio-advertising/ Thu, 21 Mar 2024 15:00:00 +0000 https://www.exchangewire.com/?p=1758926 The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from industry experts.

Considering the success programmatic has seen across a myriad [...]

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