Blockchain Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/blockchain/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 07 Nov 2023 11:13:32 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Tech Trends Shaping the Future of Advertising https://www.exchangewire.com/blog/2023/10/11/tech-trends-shaping-the-future-of-advertising/ Wed, 11 Oct 2023 10:33:15 +0000 https://www.exchangewire.com/?p=1751701 Let’s face it, industry-wide transformation is no novel feat for a sector known to constantly reinvent itself in the face of technological innovation. We take a look at the ad tech trends of the future.

The ad tech industry, and [...]

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]]> Azure Tech Propels Ellipal: Astonishing User Growth & ROI in Blockchain Cold Wallets  https://www.exchangewire.com/blog/2023/08/11/azure-tech-propels-ellipal-astonishing-user-growth-roi-in-blockchain-cold-wallets/ Fri, 11 Aug 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1749463 Mobile and CTV programmatic advertising expert, Azure Tech is proud to announce that its client, ELLIPAL, was recognised by Forbes as the most secure cold wallet in 2022.

The innovator of 'Air-gapped' cryptocurrency hardware wallets, ELLIPAL provides a one-stop solution for [...]

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]]> Microsoft and Aptos Partner; Gaming Revenue Growth Slows in APAC https://www.exchangewire.com/blog/2023/08/09/microsoft-and-aptos-partner-gaming-revenue-growth-slows-in-apac/ Wed, 09 Aug 2023 22:58:00 +0000 https://www.exchangewire.com/?p=1749429 In today's ExchangeWire news digest: Microsoft and Aptos Labs join forces to bring AI and blockchain technology together; research finds that gaming revenue was lower in APAC than in the rest of the world; and Google's attempt to stem a [...]

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]]> ATS London 2023: Exploring the Intersection of Web3 and Law with Flavia Kenyon https://www.exchangewire.com/blog/2023/06/07/ats-london-2023-exploring-the-intersection-of-web3-and-law-with-flavia-kenyon/ Wed, 07 Jun 2023 14:00:02 +0000 https://www.exchangewire.com/?p=1746040 As ATS London 2023 fast approaches, we sat down with Flavia Kenyon, head of legal at the Big Innovation Centre, to talk about all things Web3, and some of the complexities that lie ahead, as well as what we can [...]

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]]> The MadTech Sketch: Are NFTs the Future of Brand Loyalty? https://www.exchangewire.com/blog/2023/04/19/are-nfts-the-future-of-brand-loyalty/ Wed, 19 Apr 2023 09:00:00 +0000 https://www.exchangewire.com/?p=1743726 The MadTech Sketch is back. This week Ciaran O'Kane has turned his attention to the nascent world of Web3, and in particular what NFTs and blockchain tech can really do for brands and advertisers.

Web3 has always struggled with real-world [...]

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]]> “People care about Web3 now.”: a discussion with Ben Putley, Alkimi Exchange https://www.exchangewire.com/blog/2023/02/27/people-care-about-web3-now-a-discussion-with-ben-putley-alkimi-exchange/ Mon, 27 Feb 2023 10:00:00 +0000 https://www.exchangewire.com/?p=1742243 Web3’s practical applications are already being felt across various industries. From finance and healthcare to education and gaming, Web3 is providing new opportunities for individuals and businesses to communicate, interact and transact.

Advertising is no different, and Alkimi Exchange sits at [...]

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]]> Musk to Open Source Twitter Algorithm; Microsoft and NVIDIA Announce 10-Year Gaming Partnership https://www.exchangewire.com/blog/2023/02/23/musk-to-open-source-twitter-algorithm-microsoft-and-nvidia-announce-10-year-gaming-partnership/ Thu, 23 Feb 2023 11:26:42 +0000 https://www.exchangewire.com/?p=1742206 In today's ExchangeWire news digest: Twitter will open source its algorithm in an effort to improve transparency; Microsoft and NVIDIA partner to share gaming catalogues; and Israeli start-up Chain Reaction amasses USD$70m (~£57.9m) in funding ahead of the roll-out of [...]

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]]> Alkimi Exchange launches the world’s first decentralised ad exchange https://www.exchangewire.com/blog/2023/02/09/alkimi-exchange-launches-the-worlds-first-decentralised-ad-exchange/ Thu, 09 Feb 2023 15:40:49 +0000 https://www.exchangewire.com/?p=1741619 Alkimi, the world’s first decentralised ad exchange, has exited beta and is now available for advertisers and publishers to buy and sell inventory through its blockchain-based programmatic platform. The exchange is built on an ultra-fast, scaleable, next-generation Directed Acyclic Graph [...]

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]]> Blockchain, the Metaverse, NFTs: Making Web3 Work https://www.exchangewire.com/blog/2023/02/01/blockchain-the-metaverse-nfts-making-web3-work/ Wed, 01 Feb 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1741113 In association with Alkimi Exchange

While Web3 is on the horizon (if not already upon us), uncertainty about the value of some elements of this new phase of the internet remains. Technologies, including blockchain, NFTs, cryptocurrencies, and the metaverse, have emerged to [...]

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]]> Musk Seeks USD$3bn for Twitter Debt; ASML Head Calls for “Sensible” Controls on Chips to China https://www.exchangewire.com/blog/2023/01/26/musk-seeks-usd3bn-for-twitter-debt-asml-head-calls-for-sensible-controls-on-chips-to-china/ Thu, 26 Jan 2023 10:47:54 +0000 https://www.exchangewire.com/?p=1740811 In today's ExchangeWire news digest: Elon Musk explores raising USD$3bn (~£2.4bn) to pay off Twitter debt; the head of Europe's ASML calls on The Hague for “sensible” controls on chip exports to China; and Injective launches USD$150m (~£121.4m) ecosystem fund.

Musk [...]

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