Research Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/research/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 21 Nov 2024 16:13:28 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Pentaleap Unveils H2 2024 Sponsored Products Benchmarks Report with Colosseum Strategy https://www.exchangewire.com/blog/2024/11/21/pentaleap-unveils-h2-2024-sponsored-products-benchmarks-report-with-colosseum-strategy/ Thu, 21 Nov 2024 14:00:00 +0000 https://www.exchangewire.com/?p=1765030 Pentaleap, a leading retail media technology provider, proudly announces the release of the 3rd edition of its H2 2024 Sponsored Products Benchmarks Report. In this version, Pentaleap has joined forces with retail media consultancy Colosseum Strategy, bringing together deeper insights [...]

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]]> A Year from Launch, Nano Marks the Release of 60+ Intent Personas to Help Buyers Combat Signal Loss  https://www.exchangewire.com/blog/2024/11/21/a-year-from-launch-nano-marks-the-release-of-60-intent-personas-to-help-buyers-combat-signal-loss/ Thu, 21 Nov 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1765016 Nano, a leader in intent-driven planning and targeting, has announced that it has reached more than 60 Intent Personas on its proprietary LIIFT™ platform, detailing the impact so far of this unique product, a year on from launch. 

In the face [...]

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]]> The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry Standards  https://www.exchangewire.com/blog/2024/11/19/the-attention-economy-ogury-creatives-generate-x-2-5-more-attention-than-japanese-industry-standards/ Tue, 19 Nov 2024 11:29:30 +0000 https://www.exchangewire.com/?p=1764957 Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, partnered with premier advertising agency Dentsu Japan International Brands* (DJIB) to conduct a study to assess and understand the reality of digital attention in the Japanese [...]

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]]> John Lewis Wins UK Christmas Ad Battle After “The Gifting Hour” Generates Most Intense Positive Emotions https://www.exchangewire.com/blog/2024/11/19/john-lewis-wins-uk-christmas-ad-battle-after-the-gifting-hour-generates-most-intense-positive-emotions/ Tue, 19 Nov 2024 09:53:52 +0000 https://www.exchangewire.com/?p=1764932 John Lewis has won the UK's annual Christmas ad battle, according to new research by DAIVID, The global creative effectiveness platform used its AI-powered platform to find the Xmas 2024 ads that generated the most intense levels of positivity.

John Lewis’ [...]

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]]> Analysis Featuring Lumen Research Reveals the Perfect Line Between Attention & Profit https://www.exchangewire.com/blog/2024/11/13/analysis-reveals-the-perfect-line-between-attention-profit/ Wed, 13 Nov 2024 12:46:35 +0000 https://www.exchangewire.com/?p=1764835 Ebiquity, the world leader in media investment analysis, has released new research showing a "near-perfect correlation" between the amount of attention consumers pay to a particular media channel and the incremental profit delivered to advertisers by that channel.

The report, [...]

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]]> New Picnic Study Reveals Clearpay Boosts Brand Consideration with New Quality Media Technology https://www.exchangewire.com/blog/2024/11/12/new-picnic-study-reveals-clearpay-boosts-brand-consideration-with-new-quality-media-technology/ Tue, 12 Nov 2024 14:12:05 +0000 https://www.exchangewire.com/?p=1764767 Picnic, in collaboration with Goodstuff, have unveiled the results of a digital study that highlights the importance of media quality in driving brand consideration. The study, conducted with measurement partner Cint, was run off the back of a Clearpay campaign. 

Goodstuff [...]

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]]> US Election Generates Nearly 20 x More UK Reader Interest Than Budget https://www.exchangewire.com/blog/2024/11/12/us-election-generates-nearly-20-x-more-uk-reader-interest-than-budget/ Tue, 12 Nov 2024 14:10:10 +0000 https://www.exchangewire.com/?p=1764765 Britain’s fascination with the race for the White House was laid bare last week, with the US election generating nearly twenty times the amount of interest amongst UK readers than our own Budget, data from content recommendation platform Taboola shows.

Between [...]

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]]> Feel the Pulse: Yahoo DSP Study Reveals Insights into the Minds of Singapore Marketers https://www.exchangewire.com/blog/2024/11/08/feel-the-pulse-yahoo-dsp-study-reveals-insights-into-the-minds-of-singapore-marketers/ Fri, 08 Nov 2024 12:58:55 +0000 https://www.exchangewire.com/?p=1764683 The Yahoo Singapore Digital Marketers Pulse study, conducted in collaboration with global market research company Milieu Insight, revealed today (November 8th, 2024) compelling insights into the challenges, opportunities, and motivators shaping Singapore’s marketing landscape now and through 2025. 

Unveiled at Yahoo’s [...]

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]]> IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends https://www.exchangewire.com/blog/2024/11/06/iab-europes-10th-annual-attitudes-to-programmatic-advertising-report-unveils-latest-market-insights-trends/ Wed, 06 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764564 IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic Advertising Report. Now in its 10th year, the report reveals the current state of programmatic [...]

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]]> Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic – Yahoo Top the List https://www.exchangewire.com/blog/2024/11/05/top-10-highest-quality-publishers-for-2024-revealed-by-picnic-yahoo-top-the-list/ Tue, 05 Nov 2024 10:45:42 +0000 https://www.exchangewire.com/?p=1764535 Picnic, the leading quality media platform, recently announced the launch of its inaugural Media Quality Report, an annual report aimed at defining and measuring media quality in the digital advertising ecosystem. As part of this report, Picnic today (November 5th, [...]

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