Japan Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/apac/japan/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 19 Nov 2024 11:29:32 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry Standards  https://www.exchangewire.com/blog/2024/11/19/the-attention-economy-ogury-creatives-generate-x-2-5-more-attention-than-japanese-industry-standards/ Tue, 19 Nov 2024 11:29:30 +0000 https://www.exchangewire.com/?p=1764957 Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, partnered with premier advertising agency Dentsu Japan International Brands* (DJIB) to conduct a study to assess and understand the reality of digital attention in the Japanese [...]

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]]> Havas Red Launches in Japan; APAC Travellers’ Spend Surged Fivefold Fuelled by Olympics; The Trade Desk Developing Smart TV OS  https://www.exchangewire.com/blog/2024/09/04/havas-red-launches-in-japan-apac-travellers-spend-surged-fivefold-fuelled-by-olympics-the-trade-desk-developing-smart-tv-os/ Wed, 04 Sep 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762721 Today’s news: Havas Red Launches in Japan; APAC Travellers’ Spend Surged Fivefold Fuelled by Olympics; The Trade Desk Developing Smart TV OS 

Havas Red, the merged media agency network, has announced the expansion of its reach in the APAC region with [...]

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]]> Japan to Investigate Google for Antimonopoly Breaches; 40% of APAC Shoppers use Social Media for Inspiration https://www.exchangewire.com/blog/2023/10/24/japan-to-investigate-google-for-antimonopoly-breaches-40-of-apac-shoppers-use-social-media-for-inspiration/ Tue, 24 Oct 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1752695 In today’s ExchangeWire news digest: Japan will look into potential antimonopoly breaches by Google; naround 1 in 5 APAC consumers use social media for purchases; and Zhipu AI amasses ¥2.5bn (~£280.8m this year).

Google to be investigated in Japan

The Japan Fair [...]

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]]> Meta May be Taking AI to Instagram; Microsoft Chief Meets UK Chancellor Over Activision Deal https://www.exchangewire.com/blog/2023/06/07/meta-may-be-taking-ai-to-instagram-microsoft-chief-meets-uk-chancellor-over-activision-deal-3/ Wed, 07 Jun 2023 22:58:00 +0000 https://www.exchangewire.com/?p=1746146 In today's ExchangeWire news digest: Meta is reportedly developing a new AI feature for Instagram; Microsoft's president meets the UK chancellor "seeking solutions" over the blocked Activision deal; and Japan renews its strategy for domestic production of semiconductor chips.

Is Meta [...]

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]]> Japanese Firms Partner to Develop Web3 Infrastructure; Breton Denies EU Favours Telcos over Big Tech  https://www.exchangewire.com/blog/2023/02/28/japanese-firms-partner-to-develop-web3-infrastructure-breton-denies-eu-favours-telcos-over-big-tech/ Tue, 28 Feb 2023 10:49:42 +0000 https://www.exchangewire.com/?p=1742295 In today's ExchangeWire news digest: major Japanese companies to collaborate on Web3 infrastructure; EU chief Breton denies favouring telcos over Big Tech; and the Canadian government becomes the latest to ban staff from using the TikTok app.

Fujitsu, Mitsubishi to collaborate [...]

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]]> FirstPartyCapital Enters into Venture Partnership with Globalive https://www.exchangewire.com/blog/2022/10/20/firstpartycapital-enters-into-venture-partnership-with-globalive/ Thu, 20 Oct 2022 11:02:42 +0000 https://www.exchangewire.com/?p=1732835 FirstPartyCapital (FPC), an early stage venture firm that specialises in ad tech, martech, and digital media investments, has signed a deal with Globalive, to help expand its footprint in the Japanese market. The Tokyo based firm will advise FPC’s portfolio [...]

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]]> Twitter Defies Shareholders to Keep Durban on Board; SoftBank Slashes Execs’ Pay after Blow to Vision Fund https://www.exchangewire.com/blog/2022/05/30/twitter-defies-shareholders-to-keep-durban-on-board-softbank-slashes-execs-pay-after-blow-to-vision-fund/ Mon, 30 May 2022 12:29:31 +0000 https://www.exchangewire.com/?p=1696107 In today's ExchangeWire news digest: Twitter refuses to dismiss Egon Durban from its board, defying its shareholders vote; a company filing from SoftBank reveals the company slashed execs' pay after its Vision Fund dropped ¥3.5tn (£21.7bn); and rapid grocery delivery [...]

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]]> Cookieless Targeting and Measurement Expands in Japan and South Korea https://www.exchangewire.com/blog/2021/10/04/cookieless-targeting-measurement-expands-japan-south-korea/ Mon, 04 Oct 2021 13:55:25 +0000 https://www.exchangewire.com/?p=1620828 As part of Digiseg’s goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie and ID free audiences in Japan and South Korea.   
With these two countries, Digiseg’s cookieless audience data is now available in six APAC countries: Hong Kong, Singapore, [...]

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]]> Intelligent Video Solutions (iVS) Concludes USD$3.2M Pre-Series B Transaction https://www.exchangewire.com/blog/2021/09/22/intelligent-video-solutions-pre-series-b-funding/ Wed, 22 Sep 2021 16:01:43 +0000 https://www.exchangewire.com/?p=1617361 Leading video advertising enablement platform, Intelligent Video Solutions (iVS) today (22 September) announced its latest round of fundraising. The Pre-Series B round, led by Tin Men Capital as well as notable investors such as Vulpes, Kickstart Ventures and SG Innovate, [...]

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]]> Hivestack Appoints Ichiro Jinnai as President, Japan https://www.exchangewire.com/blog/2021/08/04/hivestack-appointments-ichiro-jinnai-as-president-japan/ Wed, 04 Aug 2021 00:00:16 +0000 https://www.exchangewire.com/?p=1587413 Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack [...]

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