Covid-19 Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/covid-19/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 12 Sep 2024 14:21:31 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Teads Elevates Travel Performance Advertising with Teads Conversions https://www.exchangewire.com/blog/2024/09/12/teads-elevates-travel-performance-advertising-with-teads-conversions/ Thu, 12 Sep 2024 14:21:28 +0000 https://www.exchangewire.com/?p=1763011 Teads, the global media platform, is redefining travel advertising with its innovative Conversions solution, transforming the way travel brands achieve their business goals and engage with consumers in a post-pandemic world.

Macro situation: As the travel industry rebounds post- COVID-19, marketing [...]

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]]> Commerce Media: Advertising’s New Playground? https://www.exchangewire.com/blog/2023/11/21/commerce-media-advertisings-new-playground/ Tue, 21 Nov 2023 09:00:00 +0000 https://www.exchangewire.com/?p=1753949 In the rapidly evolving world of advertising, a new contender has emerged with the potential to redefine the playing field: commerce media.

Welcome to the revolutionary world of commerce media, where shopping carts meet ad spots, and consumers' clicks tell a [...]

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]]> We Shouldn’t Rush to See Attention as ‘Unified’ – Q&A with Heather Lloyd, Nano Interactive https://www.exchangewire.com/blog/2022/12/12/we-shouldnt-rush-to-see-attention-as-unified-qa-with-heather-lloyd-nano-interactive/ Mon, 12 Dec 2022 11:30:00 +0000 https://www.exchangewire.com/?p=1738663 In this exclusive Q&A, Heather Lloyd, head of product marketing at Nano Interactive, outlines why attention has come to the fore, the challenges surrounding how ad effectiveness is measured, and how using attention as a metric could evolve.

How does the [...]

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]]> IPA Bellwether Q1 2022: What We Learned https://www.exchangewire.com/blog/2022/04/14/ipa-bellwether-q1-2022-what-we-learned/ Thu, 14 Apr 2022 15:47:31 +0000 https://www.exchangewire.com/?p=1682421 The IPA Bellwether Report for Q1 2022 is out, and the numbers reflect the complexities across an industry that is both embracing a post-pandemic positivity while exercising caution in the face of a turbulent political and economic climate.
The report, which [...]

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]]> Post-Pandemic Pitching: Q&A with Ryan Kangisser, MediaSense https://www.exchangewire.com/blog/2021/09/21/post-pandemic-pitching-qa-with-ryan-kangisser-mediasense/ Tue, 21 Sep 2021 08:00:15 +0000 https://www.exchangewire.com/?p=1610969 Following "significant" investment from private equity firm Apiary Capital LLP in August, ExchangeWire speaks to Ryan Kangisser, managing partner, strategy, at MediaSense to discuss how the funding will be used to scale the advisory group, along with how marketers can [...]

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]]> Global Ad Tech Platform Good-Loop Announces Record Revenue Growth In First Half Of 2021 https://www.exchangewire.com/blog/2021/09/20/global-ad-tech-platform-good-loop-announces-record-revenue-growth-in-first-half-of-2021/ Mon, 20 Sep 2021 06:00:01 +0000 https://www.exchangewire.com/?p=1614268 Global ad tech company Good-Loop announced its strongest ever half-year performance. 
The purpose-powered ad platform, which drives brand engagement by converting people’s attention to ads into donations to good causes around the world, generated record revenues in the first half of [...]

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]]> Blis Reveals New Interactive Dashboard That Tracks COVID Anxiety Levels and Consumer Movement https://www.exchangewire.com/blog/2021/08/05/blis-reveals-new-interactive-dashboard-that-tracks-covid-anxiety-levels-and-consumer-movement/ Thu, 05 Aug 2021 13:40:20 +0000 https://www.exchangewire.com/?p=1589126 Blis, the pioneer of privacy-first location-powered advertising, have revealed its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trended data around consumer mood to analyse COVID anxiety. The [...]

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]]> Ditching the Waterfall to Open Up New Monetisation Options https://www.exchangewire.com/blog/2021/07/22/ditching-the-waterfall-to-open-up-new-monetisation-options/ Thu, 22 Jul 2021 12:00:16 +0000 https://www.exchangewire.com/?p=1580747 Writing exclusively for ExchangeWire, Alexander Qvitzau Lund, director of ad operations & ad technologies at Upday, and judging panel member for The Wires Global 2021, provides an insight into how the publisher adapted their monetisation strategy to the age of [...]

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]]> In-Store Sales Skyrocket as Europe Prepares to Reopen High-Streets and Ease Restrictions https://www.exchangewire.com/blog/2021/07/21/in-store-sales-skyrocket-as-europe-prepares-to-reopen-high-streets-and-ease-restrictions/ Wed, 21 Jul 2021 12:36:57 +0000 https://www.exchangewire.com/?p=1580477 As the UK and the rest of Europe sets its sight on an easing of COVID-19 rules, shoppers are bouncing back to the high street; the latest in-store sales figures[1] in June across the EMEA region jumped by 76% compared to [...]

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]]> Shein to File Historic IPO; Londoners Willing to Share Data to Speed-Up Post-COVID Freedom https://www.exchangewire.com/blog/2021/06/23/shein-to-file-historic-ipo-londoners-willing-to-share-data-to-speed-up-post-covid-freedom/ Wed, 23 Jun 2021 10:04:26 +0000 https://www.exchangewire.com/?p=1560980 In today's ExchangeWire news digest: Chinese fast-fashion company Shein are reportedly eyeing a record-breaking USD $47bn IPO; Londoners prove generally willing to share their data in order to regain pre-pandemic freedoms; and Babylon will go public via a USD $4.2bn [...]

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