Supply Side Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/supply-side/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 05 Nov 2024 16:59:43 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 VIOOH Announces 2023 Carbon Emissions Significantly Below Industry Benchmarks https://www.exchangewire.com/blog/2024/11/06/viooh-announces-2023-carbon-emissions-significantly-below-industry-benchmarks/ Wed, 06 Nov 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764581 Today (November 6th, 2024),  VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression.

Working with its sustainability partner [...]

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]]> Index Exchange Signs John Tigg as Senior Vice President, Buyer Development, Europe https://www.exchangewire.com/blog/2024/09/10/index-exchange-signs-john-tigg-as-senior-vice-president-buyer-development-europe/ Tue, 10 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762869 Index Exchange Inc. (Index), the global advertising supply-side platform, today (September 10th, 2024) announced the appointment of John Tigg as senior vice president, of buyer development, in Europe. 

In this newly developed role, Tigg will be responsible for driving growth for marketers [...]

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]]> OpenX Promotes Matt Sattel to Chief Revenue Officer https://www.exchangewire.com/blog/2024/09/05/openx-promotes-matt-sattel-to-chief-revenue-officer/ Thu, 05 Sep 2024 13:31:42 +0000 https://www.exchangewire.com/?p=1762771 OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (September 5th, 2024) announced the promotion of Matt Sattel to chief revenue officer. In this new role, Sattel will continue to lead the buyer development team while adding [...]

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]]> OpenX Expands ConteX Marketplace™ Capabilities https://www.exchangewire.com/blog/2024/08/21/openx-expands-contex-marketplace-capabilities/ Wed, 21 Aug 2024 12:44:03 +0000 https://www.exchangewire.com/?p=1762570 OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (August 21st, 2024) announced an expansion of ConteX, an OpenX marketplace that allows advertisers to deliver their ads across privacy-compliant, contextually relevant content, quickly and at scale.

Building on [...]

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]]> Decoding Supply-Path Optimisation with Opti Digital’s CEO Magali Quentel-Reme https://www.exchangewire.com/blog/2024/07/30/decoding-supply-path-optimisation-with-opti-digitals-ceo-magali-quentel-reme/ Tue, 30 Jul 2024 09:05:54 +0000 https://www.exchangewire.com/?p=1762058 In this interview, Magali Quentel-Reme, CEO of Opti Digital, dives deep into the supply-path optimisation process. She examines whether publishers should favour a particular path, as well as looking at how they can protect their website's performance.

What is the [...]

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]]> Gil Sommer to Lead Product Functions at OpenX https://www.exchangewire.com/blog/2024/05/22/gil-sommer-to-lead-product-functions-at-openx/ Wed, 22 May 2024 12:53:04 +0000 https://www.exchangewire.com/?p=1760455 OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (May 22nd, 2024) announced the promotion of Gil Sommer to VP, global product. In this new capacity, Sommer will be responsible for product management, design, and marketplace quality [...]

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]]> BRAVE to Lead the Way in Sustainability for Branding Campaigns Using Scope3 Data https://www.exchangewire.com/blog/2024/05/20/brave-to-lead-the-way-in-sustainability-for-branding-campaigns-using-scope3-data/ Mon, 20 May 2024 08:55:43 +0000 https://www.exchangewire.com/?p=1760383 BRAVE, the leading supply-side platform (SSP), today (May 20th, 2024) unveiled its new deal with Scope3, the collaborative sustainability platform decarbonising media and advertising. Working with Scope3 is set to enrich BRAVE’s omnichannel inventory by making carbon emissions data accessible, [...]

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]]> Index Exchange Welcomes Cadi Jones as New Senior Vice President Europe https://www.exchangewire.com/blog/2024/05/14/index-exchange-welcomes-cadi-jones-as-new-senior-vice-president-europe/ Tue, 14 May 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1760233 Index Exchange Inc., the global advertising supply-side platform, today (May 14th, 2024) announced the appointment of Cadi Jones as senior vice president, Europe. 

Jones will spearhead the strategic direction and execution of Index’s operations across Europe, with a focus on aligning the [...]

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]]> OpenX Promotes Mitchell Greenway to Managing Director, APAC https://www.exchangewire.com/blog/2024/04/17/openx-promotes-mitchell-greenway-to-managing-director-apac/ Wed, 17 Apr 2024 10:22:05 +0000 https://www.exchangewire.com/?p=1759553 OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (April 17th, 2024) announced the promotion of Mitchell Greenway to managing director, APAC. In his new role, Greenway will lead OpenX's operations across Australia, India, Japan, New Zealand, [...]

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]]> TeqBlaze Unveils Major Update to White-Label SSP + Ad Exchange Platform to Version 2.5  https://www.exchangewire.com/blog/2024/04/09/teqblaze-unveils-major-update-to-white-label-ssp-ad-exchange-platform-to-version-2-5/ Tue, 09 Apr 2024 09:09:51 +0000 https://www.exchangewire.com/?p=1759294 TeqBlaze, a prominent developer of advertising technology solutions, is excited to announce the release of version 2.5 of its SSP + Ad Exchange platform. This latest version has already been integrated into the core technology and is ready for immediate [...]

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