Performance Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/performance/ ExchangeWire provides global data and insight on media, marketing and commerce Mon, 05 Aug 2024 09:59:50 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding  https://www.exchangewire.com/blog/2024/08/05/reddit-acquires-ai-startup-google-improves-performance-max-transparency-uk-shelves-tech-project-funding/ Mon, 05 Aug 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762205 On today’s news digest: Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding 

Ad tech acquisitions continue in full swing, with Reddit swiping up Memorable AI to help it improve its ad performance. Launched in 2021, [...]

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]]> Decoding Supply-Path Optimisation with Opti Digital’s CEO Magali Quentel-Reme https://www.exchangewire.com/blog/2024/07/30/decoding-supply-path-optimisation-with-opti-digitals-ceo-magali-quentel-reme/ Tue, 30 Jul 2024 09:05:54 +0000 https://www.exchangewire.com/?p=1762058 In this interview, Magali Quentel-Reme, CEO of Opti Digital, dives deep into the supply-path optimisation process. She examines whether publishers should favour a particular path, as well as looking at how they can protect their website's performance.

What is the [...]

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]]> impact.com Maintains Momentum with Strong Q1 Results  https://www.exchangewire.com/blog/2024/05/08/impact-com-maintains-momentum-with-strong-q1-results/ Wed, 08 May 2024 16:00:57 +0000 https://www.exchangewire.com/?p=1760161 impact.com, the world’s leading partnership management platform, announced continuing strong performance in 2024, adding more than 500 brands and partners to its total client roster, welcoming leading brands including Under Armour, SumUp, Gatorade, and AG1 (formerly Athletic Greens).  

impact.com’s continued growth [...]

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]]> Yahoo Academy Announces Class of 2024 https://www.exchangewire.com/blog/2024/04/18/yahoo-academy-announces-class-of-2024/ Thu, 18 Apr 2024 07:57:51 +0000 https://www.exchangewire.com/?p=1759579 Yahoo is proud to announce the 30 outstanding emerging leaders who have been chosen from more than 200 entries to participate in the Yahoo Academy 2024 programme. 

Now in its 13th year, the Yahoo Academy has a stellar track record as [...]

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]]> Navigating the Evolving Landscape of Attention: Insights from InMobi Exchange https://www.exchangewire.com/blog/2023/10/31/navigating-the-evolving-landscape-of-attention-insights-from-inmobi-exchange/ Tue, 31 Oct 2023 10:19:06 +0000 https://www.exchangewire.com/?p=1752914 "As the industry grapples with so much uncertainty around identity, it’s vital for advertisers and publishers to 'own' their attention metrics rather than relying on the big platforms to share those insights."

With just two weeks to go until ExchangeWire's LIVE [...]

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]]> Sparteo Reports 30% Growth in First Half of 2023 Amidst Sluggish Online Advertising Market https://www.exchangewire.com/blog/2023/09/12/sparteo-reports-30-growth-in-first-half-of-2023-amidst-sluggish-online-advertising-market/ Tue, 12 Sep 2023 15:01:06 +0000 https://www.exchangewire.com/?p=1750481 The first half of 2023 witnessed varied performances in the ad tech sector, with Sparteo emerging with notable figures. In a recent statement on LinkedIn, the company's leadership provided insights into their operations and performance in a generally tepid online [...]

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]]> TIME Exclusively Partners With Taboola Leveraging Newest Offering “Taboola Turnkey Commerce” https://www.exchangewire.com/blog/2023/02/14/time-exclusively-partners-with-taboola-leveraging-newest-offering-taboola-turnkey-commerce/ Tue, 14 Feb 2023 15:30:00 +0000 https://www.exchangewire.com/?p=1741725 Taboola, a global leader in powering recommendations for the open web, today (February 14th, 2023) announced Taboola Turnkey Commerce, a new turnkey offering that gives premium publishers the ability to create trustworthy content that attracts shoppers and helps them make [...]

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]]> DoubleVerify Earns MRC Accreditation for Attention Measurement Solution https://www.exchangewire.com/blog/2023/01/04/doubleverify-earns-mrc-accreditation-for-attention-measurement-solution/ Wed, 04 Jan 2023 12:00:00 +0000 https://www.exchangewire.com/?p=1739348 DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (4th January 2023) announced that the company has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution.

“Earning MRC [...]

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]]> Have we Lost Sight of the Fundamentals of Marketing? Interview with Dom Kozak, JCDecaux https://www.exchangewire.com/blog/2022/11/29/have-we-lost-sight-of-the-fundamentals-of-marketing-interview-with-dom-kozak-jcdecaux/ Tue, 29 Nov 2022 09:30:00 +0000 https://www.exchangewire.com/?p=1737945 In this exclusive interview with ExchangeWire, Dom Kozak, head of programmatic at JCDecaux, poses the question as to whether the industry has lost sight of the fundamentals of advertising, and how brand-building mediums are evolving to deliver results across the [...]

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]]> Tug Opens in Singapore with Former Head of Reprise Karen Soo Leading its South-East Asia Operations https://www.exchangewire.com/blog/2022/07/15/tug-opens-in-singapore-with-former-head-of-reprise-karen-soo-leading-its-south-east-asia-operations/ Fri, 15 Jul 2022 08:05:49 +0000 https://www.exchangewire.com/?p=1710149 Global digital marketing agency Tug has opened its fifth international office in Singapore, appointing former head of IPG Mediabrand’s performance marketing agency Reprise, Karen Soo, to lead its South-East Asia operations.
Tug, which has offices in Sydney, London, Toronto, and Berlin, [...]

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