Ad Spend Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/ad-spend/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 08 Nov 2024 10:51:07 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face Hurdles  https://www.exchangewire.com/blog/2024/11/08/the-stack-uk-festive-season-ad-spend-to-break-new-record-video-giants-face-hurdles/ Fri, 08 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764658 This week on The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face Hurdles; Google Introduces Curation Capability; Today’s MadTech Daily 

Following the release of AA/WARC’s latest Expenditure Report last week which revealed that ad spend had [...]

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]]> UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot  https://www.exchangewire.com/blog/2024/11/07/uk-festive-season-ad-spend-expected-to-hit-10-5bn-apple-to-face-first-eu-fine-under-dma-uk-gov-testing-ai-chatbot/ Thu, 07 Nov 2024 07:10:00 +0000 https://www.exchangewire.com/?p=1764618 News in brief: UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot 

UK Festive Season Ad Spend Expected to Hit £10.5bn 

UK advertisers are expected to spend £10.5bn during [...]

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]]> The Stack: Troubles Continue for Google; UK Ad Spend Soars  https://www.exchangewire.com/blog/2024/11/01/the-stack-troubles-continue-for-google-uk-ad-spend-soars/ Fri, 01 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764461 Today on The Stack: Troubles Continue for Google; UK Ad Spend Soars; Today’s MadTech Daily

Troubled times continue for Google as a French court ordered the tech titan to pay Equativ a sum of €26.5m over its anti-competitive practices in online [...]

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]]> IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024  https://www.exchangewire.com/blog/2024/10/31/iab-tech-lab-releases-privacy-guidelines-for-public-comment-uk-ad-spend-hits-10bn/ Thu, 31 Oct 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764429 News in brief: IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024; US Ad Spend Continues to Climb

IAB Tech Lab Releases Privacy Guidelines for Public Comment 

In order to support the industry’s adoption [...]

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]]> IPA Bellwether Q3 2024: Caution Prevails https://www.exchangewire.com/blog/2024/10/17/ipa-bellwether-q3-2024-caution-prevails/ Thu, 17 Oct 2024 13:19:24 +0000 https://www.exchangewire.com/?p=1763985 The Q3 2024 IPA Bellwether Report reveals that UK companies paused marketing budget increases for the first time in 14 quarters due to uncertainty surrounding the Autumn Budget. What does the industry think? 

The net balance for marketing budget revisions dropped [...]

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]]> From Walled Garden Platforms to Mobile Gaming: Why Advertisers Should Shift their Ad Spend https://www.exchangewire.com/blog/2024/09/24/from-walled-garden-platforms-to-mobile-gaming-why-advertisers-should-shift-their-ad-spend/ Tue, 24 Sep 2024 13:50:53 +0000 https://www.exchangewire.com/?p=1763263 At its A Morning at the Movies event, Digital Turbine revealed research which makes the case for why advertisers should shift more of their ad spend from walled garden platforms to mobile gaming. Speakers outlined why it’s in advertisers’ best [...]

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]]> Yieldmo & NumberEight Achieve a 130% Surge in Ad Spend on In-App Inventory https://www.exchangewire.com/blog/2024/09/10/yieldmo-numbereight-achieve-a-130-surge-in-ad-spend-on-in-app-inventory/ Tue, 10 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762832 In a pioneering move to redefine mobile advertising, Yieldmo has partnered with NumberEight to tackle the complex challenges of mobile addressability, achieving a significant 130% increase in advertising spend for in-app inventory. This notable growth was primarily driven by an [...]

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]]> Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising https://www.exchangewire.com/blog/2024/09/02/pixalate-releases-global-mobile-app-ad-spend-benchmarks-reports-for-open-programmatic-advertising/ Mon, 02 Sep 2024 08:30:10 +0000 https://www.exchangewire.com/?p=1762675 Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic advertising. 

The Q2 2024 report provides a detailed analysis of estimated global open programmatic ad spend [...]

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]]> Google IS a Monopoly: What’s Next? https://www.exchangewire.com/blog/2024/08/06/google-is-a-monopoly-whats-next/ Tue, 06 Aug 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1762255 The verdict is in, and in one of the most significant legal battles in recent years, Google has officially been deemed to be a search monopoly.

This landmark ruling, brought by the U.S. Department of Justice (DoJ), alongside several states, judged [...]

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]]> Podcasts: Play or Skip for Media Buyers?   https://www.exchangewire.com/blog/2024/08/05/podcasts-play-or-skip-for-media-buyers/ Mon, 05 Aug 2024 11:34:15 +0000 https://www.exchangewire.com/?p=1762217 Podcasts provide advertisers with a wealth of opportunities, so why are media buyers holding back? We recap the benefits for brands and advertisers, as well as exploring what’s stopping media buyers from pressing play on the opportunity on a larger [...]

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