AVOD Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/avod/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 12 Nov 2024 14:45:54 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Reinventing the Crab: Is CTV just TV Again? https://www.exchangewire.com/blog/2024/11/14/reinventing-the-crab-is-ctv-just-tv-again/ Thu, 14 Nov 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1764777 And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before...

There’s a phenomenon in nature called carcinisation. Essentially, [...]

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]]> Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss Merger https://www.exchangewire.com/blog/2024/07/31/amazon-prime-undercuts-netflixs-ad-prices-hyve-acquires-possible-connatix-and-jw-player-discuss-merger/ Wed, 31 Jul 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762089 On today’s news digest: Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss Merger 

In the next sequel of the streaming wars, Amazon Prime has undercut Netflix’s ad prices. This follows Disney cutting its CPMs by [...]

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]]> CTV Advertising Measurement and Attribution: Challenges and Solutions https://www.exchangewire.com/blog/2023/10/18/ctv-advertising-measurement-and-attribution-challenges-and-solutions/ Wed, 18 Oct 2023 11:00:00 +0000 https://www.exchangewire.com/?p=1752298 Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption across various markets. In the UK, for example, 32% of CTV viewers watch content via alternative devices, such as a [...]

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]]> FAST Use Rising Amongst UK Households; Snap Shares Soar After 2024 DAU Target Leaked https://www.exchangewire.com/blog/2023/10/18/fast-use-rising-amongst-uk-households-snap-shares-soar-after-2024-dau-target-leaked/ Wed, 18 Oct 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1752329 In today's ExchangeWire news digest: Kantar reports that FAST channels are becoming increasingly popular in the UK; Snap saw shares jump after its 2024 DAU target was leaked; and Shopee reports exponential growth of add-to-cart conversions at its live festival [...]

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]]> The Stack: Lazada Woos Businesses in Indonesia, UK Approves Microsoft-Activision https://www.exchangewire.com/blog/2023/10/13/the-stack-lazada-woos-businesses-in-indonesia-microsoft-activision-could-be-closed-imminently/ Fri, 13 Oct 2023 07:30:00 +0000 https://www.exchangewire.com/?p=1751918 This week: Lazada woos businesses affected by Indonesia's social commerce ban, CMA gives green light to Microsoft-Activision Blizzard...

Lazada waives fees for businesses in Indonesia

Alibaba-owned Lazada is wooing sellers impacted by Indonesia’s ban on social commerce...

Microsoft-Activision approved in UK

The UK's Competition and Markets [...]

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]]> BBC to Launch FAST Channels via Amazon Freevee; Germany’s FCO Warns AI Could Bolster Big Tech https://www.exchangewire.com/blog/2023/10/11/bbc-to-launch-fast-channels-via-amazon-freevee-germanys-fco-warns-ai-could-bolster-big-tech/ Wed, 11 Oct 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1751543 In today's ExchangeWire news digest: BBC Studios prepares to launch new FAST channels; the head of Germany's Federal Cartel Office has warned AI may enhance the monopoly of big tech; and X limits reply functionality on the site.

BBC Studios to [...]

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]]> The Stack: Disney+ to Expand Ad-Supported Streaming Tier; Amazon to Launch SSP https://www.exchangewire.com/blog/2023/08/18/the-stack-disney-to-expand-ad-supported-streaming-tier-amazon-to-launch-ssp/ Fri, 18 Aug 2023 07:15:00 +0000 https://www.exchangewire.com/?p=1749669 This week: Disney to take ad-supported streaming abroad, Amazon prepares to launch an SSP... Google repays ad agencies following "billing discrepancies"...

The summer may be coming to a stormy close, but this week marked new beginning for some major players in [...]

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]]> Meta Reports Ad Revenue Growth; Netflix Restructures Ad Partnership with Microsoft https://www.exchangewire.com/blog/2023/07/31/meta-reports-ad-revenue-growth-netflix-restructures-ad-partnership-with-microsoft/ Mon, 31 Jul 2023 06:00:00 +0000 https://www.exchangewire.com/?p=1749013 In today's ExchangeWire news digest: Meta doubles down on metaverse spend as ad business shows recovery; Netflix reworks its ad partnership with Microsoft against sluggish sales; and THG buys freesheet City A.M.

Meta sees ad business rebound

Social media giant Meta has [...]

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]]> Netflix Pulls Plug on Cheapest Ad-Free Plan; Meta Snubs News on Instagram, Threads https://www.exchangewire.com/blog/2023/07/23/netflix-pulls-plug-on-cheapest-ad-free-plan-meta-snubs-news-on-instagram-threads/ Sun, 23 Jul 2023 22:58:00 +0000 https://www.exchangewire.com/?p=1748490 In today's ExchangeWire news digest: Netflix pulls its "Basic" plan from several markets; Meta shuns news content on its social platforms; and Alibaba pours millions into Lazada.

Netflix cans “Basic” plan

Netflix’s cheapest ad-free subscription is no longer available in the UK, [...]

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]]> Netflix Adjusts Ad Strategy to Win Advertisers; Meta to Launch Twitter Rival, Threads https://www.exchangewire.com/blog/2023/07/04/netflix-adjusts-ad-strategy-to-win-advertisers-meta-to-launch-twitter-rival-threads/ Tue, 04 Jul 2023 22:58:00 +0000 https://www.exchangewire.com/?p=1747791 In today's ExchangeWire news digest: Netflix reassesses its advertising strategy to win over advertisers; Meta prepares to launch a new app, Threads, to challenge Twitter; and Shopify launches Collabs Network.

Netflix seek to woo advertisers with new ad approach

Netflix is revamping [...]

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