Vertical Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/vertical/ ExchangeWire provides global data and insight on media, marketing and commerce Mon, 21 Oct 2024 12:04:10 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Pixels Unveils Groundbreaking Premium Sports Vertical Video Network Beyond Walled Gardens https://www.exchangewire.com/blog/2024/10/22/pixels-unveils-groundbreaking-premium-sports-vertical-video-network-beyond-walled-gardens/ Tue, 22 Oct 2024 08:01:00 +0000 https://www.exchangewire.com/?p=1764006 Pixels, a premium digital video network, today (October 22nd, 2024) announces the launch of its vRoll™ Network for Sport, an industry-first vertical network delivering premium sports content outside the confines of social media walled gardens.

The vRoll™ network sources videos directly [...]

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]]> AUDIENCES Proves Model for Pharma, Life Sciences & Medtech with Major Global Client Win https://www.exchangewire.com/blog/2024/08/13/audiences-proves-model-for-pharma-life-sciences-medtech-with-major-global-client-win/ Tue, 13 Aug 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1762351 AUDIENCES, the industry’s answer to data privacy and security first-party data activation, swoops to win a global contract to support Becton Dickinson in driving advertising excellence.  

Pharma, life sciences, and medical technology verticals have long had an unmet need, to safely [...]

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]]> The Retail Media Boom is Only the Beginning https://www.exchangewire.com/blog/2024/07/16/the-retail-media-boom-is-only-the-beginning/ Tue, 16 Jul 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1761575 The Mars Agency's Katrina Smart takes a look at how travel media networks could be the next evolution of retail.

The last few years have truly cemented the fact that retail media is here to stay, and it’s hard to envisage [...]

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]]> EX.CO Debuts Vertical Video Player for Publishers’ Websites https://www.exchangewire.com/blog/2024/01/03/ex-co-debuts-vertical-video-player-for-publishers-websites/ Wed, 03 Jan 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1756893 EX.CO - the world’s leading publisher video technology platform empowering publishers to own their video content and monetisation strategies, today (January 3rd, 2024) launched its new vertical video player that is fully optimised for immersive mobile web viewing experiences, and [...]

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]]> Zeotap Data Introduces ‘Data Tribes’ – 12 Smart Premium Segments for Enhanced Audience Targeting https://www.exchangewire.com/blog/2023/10/09/zeotap-data-introduces-data-tribes-12-smart-premium-segments-for-enhanced-audience-targeting/ Mon, 09 Oct 2023 09:52:11 +0000 https://www.exchangewire.com/?p=1751451 Zeotap Data, a leading provider of fully-consented, people-based data solutions, announces the launch of 'Zeotap Tribes',  a collection of 12 smart audience segments. 

These meticulously crafted segments have been designed by prioritising data from exclusive mobile telco partnerships, and aim to [...]

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]]> Tappx Celebrates 9th Birthday & Launches Techsoulogy https://www.exchangewire.com/blog/2022/11/23/tappx-celebrates-9th-birthday-launches-techsoulogy/ Wed, 23 Nov 2022 10:03:50 +0000 https://www.exchangewire.com/?p=1737787 Tappx, a leading global ad tech company, proudly announces the launch of Techsoulogy, a new corporate brand that unifies a broad portfolio of companies powering solutions for digital advertising, video content, mobile apps, and video gaming across mobile, desktop, and [...]

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]]> AdPlayer.Pro Video Ad Tech Company Signs New Partnerships on the Supply Side https://www.exchangewire.com/blog/2022/06/14/adplayer-pro-video-ad-tech-company-signs-new-partnerships-on-the-supply-side/ Tue, 14 Jun 2022 08:00:19 +0000 https://www.exchangewire.com/?p=1698432 AdPlayer.Pro, an international provider of advanced outstream video advertising solutions, reports the expansion of the company’s partnerships on the supply side.
According to the announcement, the newly-established collaborations are covering several key market verticals, which have gotten a significant traffic boost [...]

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]]> Tappx Acquires Mobile Gaming Brand From The Bench https://www.exchangewire.com/blog/2022/05/17/tappx-acquires-mobile-gaming-brand-from-the-bench/ Tue, 17 May 2022 11:00:00 +0000 https://www.exchangewire.com/?p=1691662 Tappx, a leading ad tech company offering multi-platform digital advertising solutions, today (17th May 2022) announced its acquisition of the video game developer brand From The Bench. The acquisition is part of Tappx's diversification strategy and its clear commitment to [...]

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]]> Smart Recrute Pierre-Yves Mell au Poste de Senior Account Strategist https://www.exchangewire.com/blog/2022/04/29/smart-recrute-pierre-yves-mell-au-poste-de-senior-account-strategist/ Fri, 29 Apr 2022 12:15:06 +0000 https://www.exchangewire.com/?p=1687011 Smart AdServer, la plateforme indépendante de monétisation publicitaire, annonce aujourd’hui la nomination de Pierre-Yves Mell au poste de senior account strategist. Rejoignant les équipes supply de Smart, Pierre-Yves aura pour mission d’accompagner les clients éditeurs dans leur transformation digitale, d’optimiser [...]

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]]> VlogBox Creates A to Z Movie Box for Echelon Studios https://www.exchangewire.com/blog/2022/02/14/vlogbox-and-echelon-studios-connect-with-the-us-cord-cutters-and-double-the-audience/ Mon, 14 Feb 2022 12:00:32 +0000 https://www.exchangewire.com/?p=1661167 Echelon Studios, a film distribution and licensing company, has created its second channel - “A to Z Movie Box” - on popular OTT platforms. This decision has been driven by Echelon’s ambition to make its diverse movie and music library [...]

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