Omnichannel Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/omnichannel/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 13 Nov 2024 12:23:14 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Taptap Digital Hires Olivia Adams & Robert Morrison as Sales Directors to Drive Growth in the UK https://www.exchangewire.com/blog/2024/11/13/taptap-digital-hires-olivia-adams-robert-morrison-as-sales-directors-to-drive-growth-in-the-uk/ Wed, 13 Nov 2024 12:23:11 +0000 https://www.exchangewire.com/?p=1764831 Taptap Digital, an area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them, announces the appointment of Olivia Adams and Rob Morrison as sales directors in the UK. Adams [...]

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]]> LiveRamp & Criteo Collaborate to Propel First-Party Data Capabilities for Omnichannel Retail Media, with Boots as Launch Partner https://www.exchangewire.com/blog/2024/11/12/liveramp-criteo-collaborate-to-propel-first-party-data-capabilities-for-omnichannel-retail-media-with-boots-as-launch-partner/ Tue, 12 Nov 2024 09:01:41 +0000 https://www.exchangewire.com/?p=1764743 LiveRamp, the leading data collaboration platform, today (November 12th, 2024) announces a unique partnership with global commerce media company, Criteo. Empowering retailers to do more with their data to deliver more effective advertising campaigns, its launch partner is Boots, the [...]

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]]> Trio of Senior Vice Presidents Promoted to Adform’s Senior Leadership https://www.exchangewire.com/blog/2024/11/04/trio-of-senior-vice-presidents-promoted-to-adforms-senior-leadership/ Mon, 04 Nov 2024 09:50:21 +0000 https://www.exchangewire.com/?p=1764510 Adform, the most powerful and safe media buying platform in the world, today (November 4th, 2024) announces three significant promotions within the finance and IT departments to recognise the exceptional talent within the team and strengthen its senior leadership. 

Jonas Hjorth [...]

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]]> Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel Measurement https://www.exchangewire.com/blog/2024/10/31/adform-happydemics-strengthen-partnership-for-enhanced-global-omnichannel-measurement/ Thu, 31 Oct 2024 12:56:47 +0000 https://www.exchangewire.com/?p=1764451 Adform, the most powerful and safe media buying platform in the world, today (October 31st, 2024) announces the expansion of its partnership with Happydemics, the leading actionable ad analytics and brand lift platform empowering ad players globally.

Greater access to Happydemics’ [...]

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]]> Clinch CEO Named Top Retail Media Commerce Marketer in 2024 by Path to Purchase Institute https://www.exchangewire.com/blog/2024/06/27/clinch-ceo-named-top-retail-media-commerce-marketer-in-2024-by-path-to-purchase-institute/ Thu, 27 Jun 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1761269 Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the Omnichannel Campaign Activation Platform, celebrates CEO and co-founder Oz Etzioni's recognition among the top 25 retail media commerce marketers by the Path to Purchase Institute. 

“P2PI’s [...]

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]]> Taptap Digital Announces Partnership with League-M Europe to Expand Growth into Germany & the DACH Region https://www.exchangewire.com/blog/2024/06/27/taptap-digital-announces-partnership-with-league-m-europe-to-expand-growth-into-germany-the-dach-region/ Thu, 27 Jun 2024 12:51:17 +0000 https://www.exchangewire.com/?p=1761276 Taptap Digital, an area-based omnichannel marketing platform that helps brands to discover who and where their ideal customers are and how best to reach them, announces the expansion of their business into Germany, Austria, and Switzerland selecting League-M Europe as [...]

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]]> Equativ & Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms & Marketplaces https://www.exchangewire.com/blog/2024/06/13/equativ-sharethrough-merge-to-form-one-of-the-largest-global-independent-ad-platforms-marketplaces/ Thu, 13 Jun 2024 08:16:31 +0000 https://www.exchangewire.com/?p=1760933 Equativ, the global independent ad tech company, announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to [...]

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]]> OpenX Announces International Expansion of TV by OpenX Alongside US Enhancements https://www.exchangewire.com/blog/2024/06/04/openx-announces-international-expansion-of-tv-by-openx-alongside-us-enhancements/ Tue, 04 Jun 2024 09:32:32 +0000 https://www.exchangewire.com/?p=1760671 OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (June 4th, 2024)  announced the international expansion of TV by OpenX to Australia, France, Germany, Italy, Japan, Spain, and the United Kingdom. In parallel, OpenX is enhancing TV [...]

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]]> “CTV’s main challenge is the knowledge gap.”: Teads’ Dan Black on TV’s Place in Omnichannel Advertising https://www.exchangewire.com/blog/2024/05/29/ctvs-main-challenge-is-the-knowledge-gap-teads-dan-black-on-tvs-place-in-omnichannel-advertising/ Wed, 29 May 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1760492 In association with Teads

We met Teads’ head of CTV, Dan Black, to hear about the challenges facing advertisers looking to get into CTV, and what the major trends and opportunities in the space are.

Connected TV (CTV) is emerging as a [...]

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]]> Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands https://www.exchangewire.com/blog/2024/05/23/clinch-partners-with-linqia-on-first-to-market-omnichannel-creator-content-experience-for-brands/ Thu, 23 May 2024 14:00:00 +0000 https://www.exchangewire.com/?p=1760424 Clinch, the leader in dynamic ad serving & personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (May 23rd, 2024) a new strategic partnership with Linqia, the premier influencer marketing partner for the world’s leading brands, [...]

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