Ad Fraud Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/ad-fraud/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 25 Oct 2024 11:59:05 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Digest: Uber in for Expedia? https://www.exchangewire.com/blog/2024/10/17/digest-uber-in-for-expedia/ Thu, 17 Oct 2024 08:11:55 +0000 https://www.exchangewire.com/?p=1763978 News in brief: On today's MadTech Daily: Uber looking at Expedia purchase; Google v adblockers; Amazon bolsters AI offering

Uber has explored a possible bid for Expedia, the US travel booking website. As the ride-hailing app looks to diversify further, adding [...]

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]]> Pixalate Reveals Top 10 Connected TV (CTV) Ad Fraud Types in August 2024 https://www.exchangewire.com/blog/2024/10/04/pixalate-reveals-top-10-connected-tv-ctv-ad-fraud-types-in-august-2024/ Fri, 04 Oct 2024 09:31:03 +0000 https://www.exchangewire.com/?p=1763603 Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, released the Top 10 Connected TV (CTV) Ad Fraud Types in August 2024 for Amazon Fire TV, Roku, Apple TV, and Samsung Smart [...]

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]]> Pixalate’s Q2 2024 Global Open Programmatic Ad Fraud (IVT) Benchmarks for CTV, Mobile Apps, & Web https://www.exchangewire.com/blog/2024/09/05/pixalates-q2-2024-global-open-programmatic-ad-fraud-ivt-benchmarks-for-ctv-mobile-apps-web/ Thu, 05 Sep 2024 08:17:39 +0000 https://www.exchangewire.com/?p=1762746 Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q2 2024 Global Ad Fraud and Invalid Traffic (IVT) Benchmark Reports, analysing the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising in Q2 2024.

Pixalate [...]

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]]> Content Ignite Introduces Ads.txt Insights Tool for Enhanced Publisher Ad Revenue Transparency https://www.exchangewire.com/blog/2024/06/27/content-ignite-introduces-ads-txt-insights-tool-for-enhanced-publisher-ad-revenue-transparency/ Thu, 27 Jun 2024 11:16:05 +0000 https://www.exchangewire.com/?p=1761272 Content Ignite, a publisher-first advertising technology and monetisation company, proudly announces the launch of its latest innovation, the Ads.txt Insights Tool. This cutting-edge tool is designed to assist publishers in optimising their ad revenue by maintaining accurate and up-to-date ads.txt [...]

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]]> Opera Elevates Ad Quality & User Safety with GeoEdge https://www.exchangewire.com/blog/2024/06/13/opera-elevates-ad-quality-user-safety-with-geoedge/ Thu, 13 Jun 2024 10:00:00 +0000 https://www.exchangewire.com/?p=1760939 Ad quality is essential to fostering trust and maintaining the integrity of the digital advertising ecosystem. Opera, dedicated to delivering safe high-quality experiences through its advertising platform Opera Ads, announces its renewed collaboration with GeoEdge, global leader in ad security. [...]

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]]> Pixalate Accelerates Growth in Asia-Pacific https://www.exchangewire.com/blog/2024/06/12/pixalate-accelerates-growth-in-asia-pacific/ Wed, 12 Jun 2024 08:38:46 +0000 https://www.exchangewire.com/?p=1760852 Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, announced the opening of its new Singapore office to expand its local presence and partnerships in the Asia-Pacific (APAC) region. 

Alvin Ling, a Singapore native with 20+ years of [...]

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]]> The Stack: OpenAI Sued by Eight Newspapers; Friday’s MadTech Daily https://www.exchangewire.com/blog/2024/05/03/the-stack-openai-sued-by-eight-newspapers/ Fri, 03 May 2024 09:03:01 +0000 https://www.exchangewire.com/?p=1760066 This week on The Stack: AI Faces More Legal Wranglings; Twitch Moves Into Short-Form Video; Friday's MadTech Daily

AI came under the spotlight again this week: OpenAI and Microsoft are being sued for copyright infringement. The case has been brought forward by eight [...]

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]]> AlgoriX Partners with HUMAN to Battle Ad Fraud & Improve Inventory Quality https://www.exchangewire.com/blog/2024/03/27/algorix-partners-with-human-to-battle-ad-fraud-improve-inventory-quality/ Wed, 27 Mar 2024 09:22:42 +0000 https://www.exchangewire.com/?p=1759083 AlgoriX, an independent global media and technology company that operates a global AI-powered exchange providing monetisation and advertising solutions to publishers and advertisers and HUMAN Security, Inc, the global cybersecurity leader in protecting enterprises by disrupting bot attacks, digital fraud, [...]

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]]> The Cat-and-Mouse Game of Ad Fraud: Staying Ahead of Threats https://www.exchangewire.com/blog/2023/11/02/the-cat-and-mouse-game-of-ad-fraud-staying-ahead-of-threats/ Thu, 02 Nov 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1752966 It's time to rethink the ways that the ad tech sector approaches a growing criminal enterprise that is worth billions of dollars.

While Hollywood portrayals of mafia bosses gleefully orchestrating lucrative criminal plots have embedded themselves in our collective cultural imagination, [...]

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]]> Advertisers to Spend Billions on Ad Fraud; Lazada Woos Sellers Hit by Indonesia’s Social Commerce Ban https://www.exchangewire.com/blog/2023/10/09/advertisers-to-spend-billions-on-ad-fraud-lazada-woos-sellers-hit-by-indonesias-social-commerce-ban/ Mon, 09 Oct 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1751410 In today's ExchangeWire news digest: New research indicates advertisers will spend billions on ad fraud this year; Alibaba's Lazada attempts to charm businesses in Indonesia; and Korea's telecoms regulator warns Google and Apple of potential fines to come.

Billions of ad [...]

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