News Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/news/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 12 Nov 2024 14:10:19 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 US Election Generates Nearly 20 x More UK Reader Interest Than Budget https://www.exchangewire.com/blog/2024/11/12/us-election-generates-nearly-20-x-more-uk-reader-interest-than-budget/ Tue, 12 Nov 2024 14:10:10 +0000 https://www.exchangewire.com/?p=1764765 Britain’s fascination with the race for the White House was laid bare last week, with the US election generating nearly twenty times the amount of interest amongst UK readers than our own Budget, data from content recommendation platform Taboola shows.

Between [...]

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]]> DV Launches News Accelerator https://www.exchangewire.com/blog/2024/10/16/dv-launches-news-accelerator/ Wed, 16 Oct 2024 15:09:14 +0000 https://www.exchangewire.com/?p=1763975 DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (October 16th, 2024) announced the launch of its News Accelerator programme. Over a year in the making, this initiative will further align DV's product innovation with the [...]

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]]> EU Faces Off Against Apple and Google; Online Overtakes TV as News Source in UK; Updates on Google vs DOJ Trial   https://www.exchangewire.com/blog/2024/09/11/eu-faces-off-against-apple-and-google-online-overtakes-tv-as-news-source-in-uk-updates-on-google-vs-doj-trial/ Wed, 11 Sep 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762955 Today’s news: EU Faces Off Against Apple and Google; Online Overtakes TV as News Source in UK; Updates on Google vs DOJ Trial  

While Google’s ad stack case against the DOJ is now in full swing, news has broken that the [...]

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]]> How Do We Ensure The Future Of Digital News Funding? https://www.exchangewire.com/blog/2024/08/22/1-28-percent-how-do-we-ensure-digital-news-funding/ Thu, 22 Aug 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1762387 In light of recent revelations around the funding of digital news content, alongside yet more damaging industry stories on brand safety, ExchangeWire research lead Mat Broughton discusses what more can be done to fund impartial trusted news content in this [...]

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]]> StackAdapt Appoints Ryan Nelsen as Chief Marketing Officer https://www.exchangewire.com/blog/2024/05/15/stackadapt-appoints-ryan-nelsen-as-chief-marketing-officer/ Wed, 15 May 2024 10:26:14 +0000 https://www.exchangewire.com/?p=1760304 StackAdapt, the leading multi-channel advertising platform, is proud to announce the appointment of Ryan Nelsen as Chief Marketing Officer. Nelsen brings 17 years of strategic marketing expertise and leadership to his role in support of StackAdapt’s mission and remarkable client [...]

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]]> impact.com Maintains Momentum with Strong Q1 Results  https://www.exchangewire.com/blog/2024/05/08/impact-com-maintains-momentum-with-strong-q1-results/ Wed, 08 May 2024 16:00:57 +0000 https://www.exchangewire.com/?p=1760161 impact.com, the world’s leading partnership management platform, announced continuing strong performance in 2024, adding more than 500 brands and partners to its total client roster, welcoming leading brands including Under Armour, SumUp, Gatorade, and AG1 (formerly Athletic Greens).  

impact.com’s continued growth [...]

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]]> Overwolf Acquires NitroPay, Becoming Leading Ad Tech Platform Globally for Gamers https://www.exchangewire.com/blog/2024/05/08/overwolf-acquires-nitropay-becoming-leading-ad-tech-platform-globally-for-gamers/ Wed, 08 May 2024 15:45:02 +0000 https://www.exchangewire.com/?p=1760152 Overwolf, the all-in-one platform that enables creators to build, share, and monetise in-game apps, mods, and private servers, today (8th May, 2024) announced the acquisition of NitroPay, a gaming ad tech company that helps website publishers monetise their site traffic [...]

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]]> Adform and VIOOH Grow Partnership to Power DOOH Performance and Measurement Globally https://www.exchangewire.com/blog/2024/05/08/adform-and-viooh-grow-partnership-to-power-dooh-performance-and-measurement-globally/ Wed, 08 May 2024 10:54:54 +0000 https://www.exchangewire.com/?p=1760135 Adform, the most powerful and safe media buying platform built for game changers, today (8th May, 2024) announces its growing partnership with VIOOH, one of the leading premium global digital out-of-home (DOOH) marketplaces.

This strategic alliance sees Adform's DSP integrate [...]

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]]> Xapads Launches in The UK With Appointment of James  Eppinger as Country Head https://www.exchangewire.com/blog/2024/05/08/xapads-launches-in-the-uk-with-appointment-of-james-eppinger-as-country-head/ Wed, 08 May 2024 09:49:18 +0000 https://www.exchangewire.com/?p=1760119 Xapads, the leaders in advanced programmatic and innovative ad-tech solutions, today (8th May, 2024) announces the appointment of James Eppinger as Country Head, UK as it expands its operations into the market and looks forward to scaling its growth  across [...]

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]]> MGID Expands US Operations With Senior Sales Hire https://www.exchangewire.com/blog/2024/01/09/mgid-expands-us-operations-with-senior-sales-hire/ Tue, 09 Jan 2024 15:45:43 +0000 https://www.exchangewire.com/?p=1757075 MGID, the global advertising platform, has today (9th January 2024) announced the appointment of Matthew Villa as head of sales, US, doubling down on its investment in the region. Villa will lead MGID’s client acquisition team in the US by [...]

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