Brand Suitability Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/brand-suitability/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 19 Nov 2024 10:53:15 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 NumberEight Partners with Barometer to Empower Data-Driven Podcast Advertising https://www.exchangewire.com/blog/2024/11/19/numbereight-partners-with-barometer-to-empower-data-driven-podcast-advertising/ Tue, 19 Nov 2024 14:00:00 +0000 https://www.exchangewire.com/?p=1764951 In a significant move to revolutionise podcast discovery, NumberEight, the trailblazing ID-less data platform, alongside Barometer, a leader in brand suitability and AI-powered, omnichannel, contextual analysis, proudly announce their strategic partnership. This alliance aims to overhaul the podcast advertising landscape [...]

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]]> DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability Measurement https://www.exchangewire.com/blog/2024/11/05/doubleverify-strengthens-media-quality-authentication-on-snap-with-brand-safety-suitability-measurement/ Tue, 05 Nov 2024 16:57:57 +0000 https://www.exchangewire.com/?p=1764586 DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (November 5th, 2024) announced an expanded integration with Snap to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and [...]

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]]> Digest: Bountiful Cow launches tool for “brand unsafe” inventory https://www.exchangewire.com/blog/2024/10/22/digest-bountiful-cow-launches-tool-for-brand-unsafe-inventory/ Tue, 22 Oct 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764082 In today's ExchangeWire Digest: Bountiful Cow launches tool for “brand unsafe” inventory; Sky losses double to £224m; and IPG unifies data efforts.

Independent media agency Bountiful Cow has announced the launch of a programmatic tool designed to buy quality inventory previously [...]

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]]> DV Launches News Accelerator https://www.exchangewire.com/blog/2024/10/16/dv-launches-news-accelerator/ Wed, 16 Oct 2024 15:09:14 +0000 https://www.exchangewire.com/?p=1763975 DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (October 16th, 2024) announced the launch of its News Accelerator programme. Over a year in the making, this initiative will further align DV's product innovation with the [...]

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]]> Zefr + TikTok Pilot Video Exclusion Controls & Expand Brand Suitability Placement Availability https://www.exchangewire.com/blog/2024/10/09/zefr-tiktok-pilot-video-exclusion-controls-expand-brand-suitability-placement-availability/ Wed, 09 Oct 2024 09:24:09 +0000 https://www.exchangewire.com/?p=1763753 Zefr, a global leader in brand suitability and content measurement, announced the expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok, as well as support TikTok's new Video Exclusion List product. [...]

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]]> Netmums Partners with Mantis to Deliver Brand Safety & Hyper-Targeted Contextual Solution https://www.exchangewire.com/blog/2024/10/08/netmums-partners-with-mantis-to-deliver-brand-safety-hyper-targeted-contextual-solution/ Tue, 08 Oct 2024 15:17:00 +0000 https://www.exchangewire.com/?p=1763725 Netmums, the trusted parenting community that supports millions of families across the UK, has announced a strategic partnership with Mantis, a leading provider of AI-driven brand safety and contextual advertising solutions. This partnership will provide advertisers with enhanced brand safety [...]

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]]> Zefr Announces Brand Safety & Suitability Measurement Capability for its Misinformation Category on YouTube https://www.exchangewire.com/blog/2024/09/27/zefr-announces-brand-safety-suitability-measurement-capability-for-its-misinformation-category-on-youtube/ Fri, 27 Sep 2024 08:21:45 +0000 https://www.exchangewire.com/?p=1763425 Zefr, a global leader in brand suitability targeting and measurement, has announced the expansion of its AI-Powered Brand Safety and Suitability Verification solution on YouTube to include reporting for Zefr's industry-aligned misinformation category. 

Zefr's Brand Safety & Suitability Reporting on YouTube [...]

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]]> Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth  https://www.exchangewire.com/blog/2024/08/21/netflix-tightens-ad-tech-ties-blocklists-cut-advertisers-off-from-olympics-and-euros-coverage-channel-4s-social-streaming-sees-staggering-growth/ Wed, 21 Aug 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762540 On today’s news digest: Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth 

Netflix is tightening its ties to ad tech, forging new partnerships to enhance advertisers’ measurement capabilities [...]

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]]> Taboola Integrates DoubleVerify’s Authentic Marketplace Solution https://www.exchangewire.com/blog/2024/08/06/taboola-integrates-doubleverifys-authentic-marketplace-solution/ Tue, 06 Aug 2024 15:18:40 +0000 https://www.exchangewire.com/?p=1762269 Taboola, a global leader in powering recommendations for the open web, today (August 6th, 2024) announced its adoption of DV Authentic Marketplace, a pre-bid activation solution from DoubleVerify, the leading software platform for digital media measurement, data, and analytics.

Since 2021, [...]

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]]> New research by DoubleVerify indicates UK is underperforming in Brand Suitability https://www.exchangewire.com/blog/2024/07/18/new-research-by-doubleverify-indicates-uk-is-underperforming-in-brand-suitability/ Thu, 18 Jul 2024 16:25:46 +0000 https://www.exchangewire.com/?p=1761744 DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, has revealed findings from its eighth annual DV Global Insights: 2024 Trends Report.

The report reveals that the UK is lagging behind in terms of brand safety, [...]

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