Industry Review Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/industry-review/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 22 Oct 2024 14:01:26 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Industry Review 2025: Retail Media’s Year? https://www.exchangewire.com/blog/2024/10/22/industry-review-2025-retail-medias-year/ Tue, 22 Oct 2024 10:40:15 +0000 https://www.exchangewire.com/?p=1764151 ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for an era-defining year. Is this the year of retail media?

In 2024, Retail Media rose to become a playing field with ‘eye-watering margins’ [...]

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]]> Industry Review 2025: Putting Purpose Front and Centre https://www.exchangewire.com/blog/2024/10/22/industry-review-2025-putting-purpose-front-and-centre/ Tue, 22 Oct 2024 09:48:33 +0000 https://www.exchangewire.com/?p=1764135 Purpose seems to have replaced sustainability as a key term for the industry. Want to have your say on how it will impact the ad tech ecosystem in 2025?

Did we reach peak ‘green’ in 2023? Sustainability was spoken about at [...]

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]]> Industry Review 2025: Curation’s Time to Shine? https://www.exchangewire.com/blog/2024/10/22/industry-review-2025-curations-time-to-shine/ Tue, 22 Oct 2024 09:27:24 +0000 https://www.exchangewire.com/?p=1764129 Curation is causing much discussion across the industry at the moment, and it's one of our key pillars for Industry Review 2025. Want to have your say?

Some believe it has the potential to become a one-size-fits-all solution for ad targeting. [...]

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]]> Industry Review 2025: A Privacy-First World? https://www.exchangewire.com/blog/2024/10/22/industry-review-2025-a-privacy-first-world/ Tue, 22 Oct 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764086 Industry Review is back, as we look at the top trends for a pivotal year. Privacy is a topic on everyone's minds - will it define 2025?

Cookies are staying, but the privacy toothpaste is well and truly out of the [...]

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]]> Industry Review 2025: CTV, Gaming and the Future of Entertainment https://www.exchangewire.com/blog/2024/10/22/industry-review-2025-ctv-gaming-and-the-future-of-entertainment/ Tue, 22 Oct 2024 00:00:00 +0000 https://www.exchangewire.com/?p=1764089 ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at entertainment- the future of CTV, audio and much more.

CTV is one of the hottest topics in the industry, [...]

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]]> Industry Review 2025: Time for Attention to Pay? https://www.exchangewire.com/blog/2024/10/21/industry-review-2025-time-for-attention-to-pay/ Mon, 21 Oct 2024 09:48:36 +0000 https://www.exchangewire.com/?p=1764047 ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at attention - is it the measurement of the future?

Headlines are meant to grab attention, but in 2024 it’s [...]

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]]> Industry Review 2025: The Rise and Rise of AI? https://www.exchangewire.com/blog/2024/10/21/industry-review-2025-all-powerful-ai/ Mon, 21 Oct 2024 09:42:21 +0000 https://www.exchangewire.com/?p=1764043 ExchangeWire’s Industry Review is back, as we look at the top trends for an pivotal year. Today, we’re taking a look at AI - can its rise and rise continue?

A year on from AI’s mainstream, headline grabbing emergence, the media [...]

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]]> Industry Review 2025: What You Need to Know https://www.exchangewire.com/blog/2024/10/21/industry-review-2025-what-you-need-to-know/ Mon, 21 Oct 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764040 ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for an era-defining year.

Industry Review is back. These are the eight key pillars that will define media, marketing, and commerce in 2025, globally. [...]

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]]> The Ad Tech Optimist https://www.exchangewire.com/blog/2023/10/26/the-ad-tech-optimist/ Thu, 26 Oct 2023 11:00:00 +0000 https://www.exchangewire.com/?p=1752830 Ciaran O'Kane looks on the bright side, and dives into the eight areas of focus that give adland reasons to be cheerful.

The title of this post might suggest I am looking to ape Marc Anderseen’s verbose libertarian essay on why [...]

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]]> Industry Review 2024: Making Attention Pay https://www.exchangewire.com/blog/2023/09/18/industry-review-2024-making-attention-pay/ Mon, 18 Sep 2023 06:00:00 +0000 https://www.exchangewire.com/?p=1750645 ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Next up, can attention come to define an era and help wean the industry off vanity metrics?

The battle for attention has never been fiercer. This [...]

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