North America Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/north-america/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 31 Oct 2024 10:16:09 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024  https://www.exchangewire.com/blog/2024/10/31/iab-tech-lab-releases-privacy-guidelines-for-public-comment-uk-ad-spend-hits-10bn/ Thu, 31 Oct 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764429 News in brief: IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024; US Ad Spend Continues to Climb

IAB Tech Lab Releases Privacy Guidelines for Public Comment 

In order to support the industry’s adoption [...]

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]]> The Stack: This Week’s Legal Action; UK Gov Cracks Down on Junk Food Ads  https://www.exchangewire.com/blog/2024/09/20/the-stack-this-weeks-legal-action-uk-gov-cracks-down-on-junk-food-ads/ Fri, 20 Sep 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1763196 This week on The Stack: This Week’s Legal Action; UK Gov Cracks Down on Junk Food Ads; Today’s MadTech Daily 

This week, Google won an appeal against an antitrust fine of €1.5bn (£1.26bn) from the EU. The fine was a result [...]

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]]> Opti Digital Welcomes Guillem Fiter as Chief Marketing Officer https://www.exchangewire.com/blog/2024/09/17/opti-digital-welcomes-guillem-fiter-as-chief-marketing-officer/ Tue, 17 Sep 2024 08:33:19 +0000 https://www.exchangewire.com/?p=1763101 Opti Digital, a leading provider of innovative digital advertising monetisation solutions, has appointed Guillem Fiter as its new chief marketing officer. This strategic move aligns with the company's ongoing efforts to expand its market presence and strengthen its leadership position [...]

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]]> United States Vs Google: The Biggest Event of the Year https://www.exchangewire.com/blog/2024/07/25/united-states-vs-google-the-biggest-event-of-the-year/ Thu, 25 Jul 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1761960 Forget sipping rosé as you promenade in your summer finery down La Croissette. Forget the end of year awards festivities as you wrestle with the choice of lamb or chicken. Forget even Google’s u-turn on the deprecation of the third-party [...]

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]]> VIOOH & Intersection Partner on Digital Out-of-Home Programmatic Sales Across the US https://www.exchangewire.com/blog/2024/07/23/viooh-intersection-partner-on-digital-out-of-home-programmatic-sales-across-the-us/ Tue, 23 Jul 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1761814 Today, (July 23rd, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, the leading experience-driven out-of-home media and technology company with audiences across top [...]

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]]> Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media https://www.exchangewire.com/blog/2024/06/11/costco-building-ad-business-united-airlines-personalises-flight-ads-new-york-passes-bill-limiting-addictive-social-media/ Tue, 11 Jun 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1760804 On today’s news digest: Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media

Costco is the latest of many to reveal plans to build out an ad business. The retailer – which is [...]

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]]> OpenX Announces International Expansion of TV by OpenX Alongside US Enhancements https://www.exchangewire.com/blog/2024/06/04/openx-announces-international-expansion-of-tv-by-openx-alongside-us-enhancements/ Tue, 04 Jun 2024 09:32:32 +0000 https://www.exchangewire.com/?p=1760671 OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (June 4th, 2024)  announced the international expansion of TV by OpenX to Australia, France, Germany, Italy, Japan, Spain, and the United Kingdom. In parallel, OpenX is enhancing TV [...]

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]]> The Stack: TikTok Files Lawsuit Against US Gov; AI Forges Publisher Group Partnership  https://www.exchangewire.com/blog/2024/05/10/the-stack-tiktok-files-lawsuit-against-us-gov-ai-forges-publisher-group-partnership/ Fri, 10 May 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1760189 This week on The Stack: TikTok Files Lawsuit Against US Gov; AI Forges Publisher Group Partnership; OpenAI Releases Deepfake Detector, plus: today's episode of the MadTech Daily Podcast.

Another week, another lawsuit – and quite a major one: TikTok and [...]

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]]> Google Delays Cookie Deprecation for the Third Time; US Senate Shakes up the Social Media World  https://www.exchangewire.com/blog/2024/04/26/google-delays-cookie-deprecation-for-the-third-time-us-senate-shakes-up-the-social-media-world/ Fri, 26 Apr 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1759907 This week on The Stack: Google Delays Cookie Deprecation for the Third Time; US Senate Shakes up the Social Media World 

It has been a big week of news in the world of ad tech. Shaking up the advertising ecosystem once [...]

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]]> US Senate Passes TikTok Bill; X to Venture Into CTV; UK Ad Spend Increased 6.1% in 2023  https://www.exchangewire.com/blog/2024/04/25/us-senate-passes-tiktok-bill-x-to-venture-into-ctv-uk-ad-spend-increased-6-1-in-2023/ Thu, 25 Apr 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1759802 On today’s news digest: US Senate Passes TikTok Bill; X to Venture Into CTV; UK Ad Spend Increased 6.1% in 2023 

Finally, the US Senate has passed the bill which will ban TikTok if its China-based parent company, ByteDance, does not [...]

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